3,000,000 business DMs
250,000 public sector DMs
50,000 education DMs
92% number accuracy
12 months’ usage licence
12 months’ after-sale support

A telemarketing database with information you need to sell to other businesses, schools, and the public sector.

While marketing decision makers over the last ten years have been focused on content marketing, too little investment is made in telemarketing.

Other marketing channels struggle to produce the same high levels of leads, sales and returns which are achieved by telemarketing sales teams

In a world where the average decision maker receives 115 emails a day, a phone call stands out.

78% of decision makers prefer human interaction – and that figure is climbing as the world becomes more digital.

Telemarketing delivers £11 of revenue for every £1 spent.

More Than Words Marketing is a telemarketing company and data provider.

More Than Words Telemarketing Company

We currently maintain three substantial telemarketing databases covering three different sectors.

They include B2B, education, and the public sector, containing phone numbers and other contact details for high-value target customers.

We also offer managed telemarketing services to companies that don’t have an outbound telemarketing team.

Using a telemarketing database to generate extra leads and sales

More Than Words Marketing’s telemarketers share their top 9 tips for getting the most out of your B2B telemarketing data.

1. Segment your telemarketing database

Researching and segmenting your telemarketing list is one of the most effective steps you can take in constructing a valuable direct marketing strategy.

This report from DMA found that up to 77% of the ROI from marketing campaigns could be attributed to segmenting and personalising sales messages.

Segmentation allows you to convey highly targeted, appropriate messages to smaller subsets of your wider marketing list.

2. Book appointments

Businesses often find it hard to decide what they should say when first contacting the prospects on their telemarketing data list.

A level of commitment is required from the prospect for booking appointments, so make sure that your approach follows the 3 W’s:

  • who – who are you,
  • what – select one or two main benefits of your product or service, but keep it short, and
  • why – explain why an appointment is necessary and will benefit them.

3. Do market research with your telemarketing database

Telemarketing is one of the strongest tools you have for conducting market research .

Cold calls provide an opportunity to introduce yourself to the prospect as well as find out more about their business.

The more information you have, the easier you will find it to plan future marketing activity.

Your market research telemarketing campaign should aim to find out:

  • who is in charge of buying decisions,
  • what a buyer is looking for,
  • how the business conducts procurement, and
  • what the business buying cycle looks like

You can use the insight you obtain from a customer survey for more tailored marketing campaigns.

4. Have a conversation

According to Financesonline.com, the central factors influencing a buyer’s final purchase decision are:

  • the value that you offer to them (96%),
  • your ability to collaborate with them (93%),
  • the level to which you have educated them about new ideas (92%), and
  • the insights you have about their industry (92%).

The easiest way to do this is through telemarketing. This is because it’s a conversation that benefits both parties, rather than a push towards a sale.

However, it is not always easy to keep all of these ideas in mind. Especially as you deliver your intended message whilst in the moment.

This is why point 5 is relevant.

5. Write a call brief before using telemarketing data

A call brief ensures that during a conversation, you do not branch off too far from your main objective.

With our telemarketing service account managers create the telemarketing call brief before your first campaign.

6. Use multi-channel marketing

Your telemarketing lists are data-rich and targeted, making them an excellent resource for any marketing campaign.

Having said that, they do work best combined with other marketing channels.

Email and social campaigns help you to:

  • uncover market intelligence,
  • qualify your leads in advance of making calls, and
  • make small ‘marketing touches’ that inform your prospective customers about your company.

7. Analyse your data

Monitoring and analysing the data gathered during telemarketing calls is the best tool you have for understanding a successful campaign.

Make notes of any feedback offered during calls and by existing customers, as well as any actions taken by your prospects.

This will help you to refine your strategy over time.

You can perform A/B testing during telemarketing, delivering different openers, or calls to action to different marketing segments.

Once complete then compare the two to put together the strongest call approach possible.

A strong list of key performance indicators is central to analysing the performance of your marketing campaigns.

8. Use multiple marketing touches with the contacts on your telemarketing data list

It takes 7 to 13 “marketing touches” to deliver a qualified lead, according to the Online Marketing Institute .

The length of this process can be frustrating to some, but actually helps businesses to form stronger connections with prospects.

Telemarketing is a useful way to build a relationship with potential customers because it adds a ‘human connection’ that people respond well to.

Direct mail and email campaigns spread brand awareness and promote trust and authority.

But it is regular telemarketing calls that persuade a potential customer to like and become attached to your business.

9. Market to customers for the full 12 months your data is licensed to you

Research has shown that up to 86% of customers would like to receive promotions material from a company “at least monthly”.

Our clients have access to their prospect telemarketing database for a full 12 months. We suggest using this data as effectively as possible during this time.

Ensure that your calls and direct mail efforts connect with the contacts from your telemarketing list at least once a month.

Offer something new and valuable every time.

More Than Words Telemarketing Company UK

Our telemarketing databases - FAQ

Phone list for telemarketing

Most marketing data providers no longer supply B2C telemarketing databases to clients.

Building and maintaining these lists is now uneconomic because:

  • the “legitimate interest” principle in GDPR is unclear for telemarketing to consumers and
  • over 20,000,000 consumers have now added their telephone numbers to the Telephone Preference Service meaning that the available universe of callable numbers has greatly diminished.

Please be aware that there are many established and legitimate B2C data providers in the UK from which you can buy telemarketing databases and homeowner data for UK citizens and residents.

However, we urge that you carry out significant due diligence on each company’s GDPR policies and how they maintain their databases prior to purchasing.


We have over 3,000,000 decision makers across 2,000 different business classifications you can contact by phone – click for our B2B telemarketing data service.

Yes – you can buy a database for marketing by post from More Than Words.

Speak with one of our account managers about the products and services you sell and the audiences you want to market to.

We’ll then create a bespoke mailing list for your campaign to maximise the number of new leads and sales you generate from these markets.

Click for more information on our business to business mailing list, our school mailing list, and our public sector mailing list

Yes – we maintain an extensive list of SME businesses which you can use for telemarketing and telesales.

Select the companies you want to target from our SME business database and which are most likely to buy from you. We’ll then run a count on them and send you that count and a quote back within 24 hours.

If you’re interested in targeting larger companies only, we hold their details on our wider business database of UK firms – speak to our account manager when you get in touch with us.

Yes – all of our telemarketing databases are fully GDPR compliant.

When using the database to call contacts, your actions are permitted by GDPR on the following three grounds:

  • you’re pitching decision makers in the role of a title holder of the organisation they work for and not in a personal capacity,
  • what you’re trying to sell them is for the benefit of the organisation they work for and not for them as individual consumers, and
  • among the “legitimate reasons” for contacting people whose details on contained on a database, marketing is one.

We regularly update our GDPR policy and practices – when you call or email us, please ask us for a copy.

Yes – and this applies to our B2B telemarketing database, our education telemarketing database, and our public sector marketing database.

For B2B campaigns, we can provide you with, in addition to the most senior contact, decision makers with purchasing responsibility for telecoms, sales, operations, marketing, HR, health and safety, fleet, finance, facilities, and engineering.

On our schools database, we provide you with the head teacher name across almost every record. If you want to target contact like school business managers and heads of department, we can supply those to you.

For our public sector calling list, we have 800 benchmarked job titles with specific areas of purchasing responsibility with additional information on the annual spends of the departments they work for.

As with all B2B data providers selling calling lists for telesales and telemarketing purposes

How to buy a bespoke telemarketing database from More Than Words

Get in touch with More Than Words Marketing

We’re open during office hours between Monday and Friday.

Please call us, email us, or fill out the contact form and let us know what you want to achieve with your telemarketing database.

We’re available on 0330 010 8300 or you can email us by clicking here.

Find out more about our telemarketing database

To speak with one of our account managers, please call us on 0330 010 8300, email us by clicking here, or fill in the form below and we’ll get back in touch with you as soon as possible

    Outbound telemarketing is responsible for over 50% of More Than Words’ new business. For the clients of our outsourced telemarketing company service, the work we do for them often leads to the generation of an even higher percentage of their revenues.

    If you’re new to telemarketing databases and telemarketing in general or you’re thinking about returning to it after a while away, we’ve compiled six great articles from around the internet about the possibilities offered by telemarketing and the important role which accurate data has to play in it.

    For more information on our telemarketing database service, please call 0330 010 3495 or you can email our telemarketing list brokers by clicking here.