50,000+ schools |
Head teacher names |
Accuracy guarantees |
12 month licence |
Highly responsive |
Full back-up support |
Sell your products and services to school decision makers by post with our education mailing list
In a sea of digital marketing, a physical message can help you to stand out from competitors.
Gain access to over 50,000 state-funded, academy, and private schools with More Than Words’ school mailing list.
Despite generally declining mail volumes across the UK, postal marketing still remains popular with companies wanting to introduce their products and services to decision makers within the education sector.
In fact, shared mailings remain popular more than 40 years after the first services to schools started, and an even bigger return on investment can be achieved from sending independent marketing communications to schools via post.
Our school mailing list
Part of our UK schools database, our school mailing list contains the contact details, telephone number, postal and email addresses of over 50,000 educators and head teachers within the British educational sector.
You don’t have to buy the entire database.
You can select which schools’ data you purchase by:

- type of school (private school, college etc)
- how they’re funded,
- geographical location (postal address or wider location), and
- specialisms (performing arts, SEN provision) and more.
Up-to-date, accurate school mailing lists
More Than Words offers its school mailing list clients a guarantee of 98% postal address accuracy on our education database.
A significant reason behind successful direct mail campaigns to schools is how up-to-date and correct the details of the schools you wish to target are.
If we miss our accuracy target, we’ll either refund you pro-rata or we’ll offer you replacement records.
Back up service and support for 12 months
Your account manager is responsible for making sure that all of your dealings with More Than Words Marketing are smooth.
Backing them up is our technical team.

We supply our school mailing list to you as a Microsoft Excel, Microsoft Access, or comma-separated values spreadsheet.
If you need help using your data, just give us a call and we’ll talk you through how to do it.
Our advertising and marketing support team are here to help too.
If you want us to provide you with feedback and suggestions on marketing material you’ve created for your mailing campaign, please email them over to us.
We’ll let you know what we think works and what we think needs attention with the goal of maximising the number of leads and sales you receive as a result of your campaign.
Mix direct mail marketing with an education industry email list and phone numbers
For companies looking to sell to the public sector, schools offer the quickest way to build a relevant client database. In addition, the education sector is a domino marketplace often leading to multiple orders through recommendation.
Achieve maximum visibility for your company and its products & services by using different approaches.
Telemarketing
Direct mail is a highly effective marketing strategy for businesses working with schools, but maximising leads often requires the personal touch.
Adding telemarketing to your marketing mix is a good strategy when working with institutions within childcare or education industries.
These sectors have strict regulations and often require a business to earn their trust before they become a customer.
The use of telemarketing is an effective supplement to your direct mail marketing campaign as a means to maximize the return on investment and the engagement of your school staff with your business.
Email marketing
Another way of increasing responses from your postal mail campaign is to follow up with a series of email communications to schools.
We can add school email data to your postal mailing list.
For more than a decade now, a school email database has been a valuable resource for any supplier to the public sector.
In a highly competitive market, email marketing messages can inform the schools on your email list about the ways in which you can help them save money, make money, and increase student enrolment.
You will be better able to connect with your prospects in the future once they acknowledge your business for sending only the latest news and relevant ads.
After you’ve sent your direct mail campaign out, we recommend sending an email one week after to remind head teachers and other decision makers of your company and its products and services.
School mailing lists - FAQ
How to buy school mailing lists from More Than Words

Sell your products and services to schools with a series of direct mail marketing campaigns – use our data and take advantage of our support to generate the sales and the leads you want for your business.
Please call us, email us, or fill out the contact form and let us know what you want to achieve with the school mailing lists you purchase from us.
We’re open during office hours between Monday and Friday.
We’re available on 0330 010 8300 or you can email our mailing lists team by clicking here .
Contact us about our school mailing lists
To speak to an account manager, please call us on 0330 010 8300, click here to email us, or fill in the form below and we’ll get back to you as quickly as possible.