Use postal marketing to sell to businesses
Sales letters still work – ask us about supporting you with marketing to your mailing list.
We don’t provide a managed direct marketing campaign at the moment, but are more than happy to provide feedback and support with any sales letters you write.
Combine with other marketing approaches for greater sales
It can now take seven or more approaches to a new business prospect before they make contact with you.
Combine your postal mailing list with a B2B email list, telemarketing and more to maximise the effectiveness of your marketing data.
More Than Words Marketing also provides managed marketing services for both our email and telemarketing databases.
- Email marketing – our UK business to business database contains 350,000 DM email addresses
- Telemarketing – great for relationship building and for generating strong, closable enquiries
Using your mailing list to generate the maximum return on your investment
Direct marketing can refer to both email and direct mail although today, in most cases, people will mean email marketing.
Email is, today, the most popular channel for sending marketing communications to other business.
However, marketers have recorded a resurgence in the volume of direct mail being sent which many attribute to the high response rates of postal marketing.
People often compare the two mediums simply because email is seen as a technological advance which has surpassed traditional direct mail.
But this is not the case.
Prospects engage differently with direct mail than they do with email.
Opening mail is often a specific portion of your potential customers’ working day – and one without distractions.
In contrast, people tend to read emails on-the-go or in the middle of another activity and, as a result, they devote less attention to them.
Marketing experts agree that a multi-channel marketing approach is the most effective for any B2B marketing campaign.
In general, a business owner must now receive around 6-8 marketing touches to convert from prospect to sales lead.
With this in mind, a combination of direct mail and email marketing is guaranteed to perform better than focusing on just a single channel.
Creating an appealing direct mail message
You should never approach a business contact with marketing messages if you have nothing to say.
It is unlikely to capture subscribers attention and could go against the legitimate interest element of the General Data Protection Regulation (GDPR).