Are you looking for an efficient way to find and connect with international B2B prospects?

In 2022, domestic companies can no longer ignore global audiences.

Digital technology has made the world smaller each year, and more B2B companies than ever are now doing business on a global scale.

Episerver (now Optimizely) surveyed global B2B decision-makers in 2020, finding that 28% ranked expanding into new geographical markets as their top priority.

But launching into international markets successfully requires a strong strategy and watertight planning.

Businesses must consider the unique consumer landscape of each market and simple logistical details such as time zones and sales cycles.

From the beginning, bringing an international mindset to the company should be ingrained at every level.

This includes marketing to product development to customer service.

In addition, businesses must be flexible (and have the infrastructure) to adapt to the needs of different markets and customers.

Email prospecting with More Than Words Marketing

Email marketing is a highly effective way to connect with prospects and build relationships.

By using email it helps overcome time zones and language barriers.

It is also a cost-effective way to generate leads and drive conversions, saving crucial budgets for expansion.

B2B International email database

More Than Words Marketing’s international business email list is a valuable resource for companies looking to sell directly into businesses in Europe and beyond.

Use our international mailing list to find relevant prospects within your industry or niche. Or target companies from the countries or regions of your choice if they are most likely to have a need for your product or service.

It features detailed information for high-level contacts at B2B organisations worldwide.

Our mailing list includes sectors such as:

  • Agriculture
  • Local Government
  • Construction
  • Education
  • Energy, Utilities & Waste
  • Finance
  • Government
  • Healthcare
  • Hospitality
  • Insurance
  • Legal
  • Manufacturing
  • Media & Internet
  • Real Estate
  • Retail
  • Software
  • Telecommunications

From countries including:

  • Africa,
  • Australia,
  • Austria,
  • Belgium,
  • Brazil,
  • China,
  • France,
  • Holland,
  • India,
  • Italy,
  • Norway,
  • Saudi Arabia,
  • Spain,
  • Sweden
  • Switzerland,
  • UAE, and
  • United States (North America)

There is enough information contained on the records in our international database for you to successfully connect with decisions makers.

What are the benefits of selling internationally?

International clients can greatly increase your company’s revenue.

For this reason, if you can offer your service/product remotely, it makes sense that you would try to reach a wider – international – market

In a changing and competitive business environment, international expansion enables you to scale your business efficiently.

Regardless of your niche, make clear that your products will maximize positive outcomes, both personally and professionally.

This will impress prospective customers and drive investment into your business.

Before you begin, you must decide:

  • Would you be able to handle customers from abroad?
  • Is your business ready to expand globally?
  • Do you know how to effectively reach new customers?
  • Will you have to make any changes, and will you be able to do so?

With More Than Words’ B2B international email list, our clients can use B2B email marketing to reach more than 6,539,756 business decision makers globally.

You can select the businesses, industries and niches you want to target with your email marketing campaigns.

Just let us know which characteristics are the most important to you.

Choose between two levels of service

Our email marketing services are divided into two categories:

  1. managed email marketing services – including designing your email, sending it out, and providing detailed performance reports following each broadcast.
  2. database-only service – we provide a database of prospects’ email addresses, and you manage and execute your marketing campaign.

More Than Words Note – for those customers who do not have experience working with B2B email lists, we strongly recommend choosing the managed service.

More Than Words Marketing’s international B2B data service includes:

1. A current, accurate B2B mailing list

  • a comprehensive international business list, providing the contact information for the CEO, manager or other decision maker for each business
  • a decision-maker and CEO email list and phone number for at least one representative from each organisation, and
  • multiple fields per entry.
International B2B email list from More Than Words Marketing

2. One email marketing design and three email campaigns with full reporting

  • One email design – depending on your offer, product, or service, our copywriters and designers will create an engaging, attractive email for you to use, with content that engages and informs.
  • Your first three email campaigns will be sent from our trusted servers to your International B2B email list, and
  • Follow-up reporting – within three days of sending each email, you will receive a report detailing the interactions that have taken place. You’ll know who opened your email, who clicked through to your website, and how many times.

3. After sale support

  • We offer technical support from our in-house technicians to help you use the data.
  • A dedicated account manager who will be available to support your advertising campaigns.

Tips for an effective global email strategy

Adhere to the email best practices of your target market

Best practice for email marketing isn’t an international standard.

One example of how customs differ regarding marketing is how different countries deal with email follow-ups.

In countries like the United Kingdom and, even more so, the US, following up is a natural part of the business culture.

Because cold emailing here is quite common, prospects are used to receiving contact from other businesses, and less likely to be annoyed by further contact.

The opposite applies to France and other EU countries, where following up more than once in a week can easily cross the perceived line from persistent to obtrusive.

You should also consider your first international cold email campaign schedule before starting.

Be aware of time differences, and consider sending your message in the prospect’s time zone so they receive it during their business hours, instead of yours.

An outbound sales representative needs to react quickly to leads.

Try choosing a time that’s convenient for both you and your prospects to avoid making them wait.

Moreover, make sure your campaign does not coincide with any public holidays.

Be sure you are following local laws

Around the world, there are different policies regarding using your B2B marketing list.

You’ve likely heard of GDPR, but other regional laws also apply to unsolicited email in some countries.

To make your cold email outreach professional, you should adhere to some basic requirements.

You should:

  • provide your prospects with an opt-out option,
  • have a professional-looking email signature with your contact information included,
  • give a brief explanation of why you reached out to them, and
  • avoid clickbait subject lines.

Working with More Than Words, the UK digital marketing agency service

Get in touch with More Than Words Marketing

Our office is open from Monday to Friday during office hours.

Send us an email, call us, or fill out the contact form and tell us what you want to accomplish with marketing to International companies.

Our email marketing agency team is available on 0330 010 8300 or you can contact them by email by clicking here .

Call 0330 010 3495

Choose the companies you market to from our UK business database

To speak with one of our account managers about our UK business database, please call us on 0330 010 8300, click here to email us, or fill in the form below and we’ll get back in touch with you as soon as possible.