Email marketing to our list of vets
Marketing through email is an easy, simple and cost-effective way to let customers know about your products and services.
B2B email marketing allows you to deliver information about your business, special offers, and promotions without printing or postage costs.
The work load of your staff is not increased by email marketing campaigns, and they can be handled by people who don’t have good experience.
Using email marketing software such as GetResponse or MailChimp you can easily create campaigns using drag & drop templates.
Email marketing tools include analytics software that allows you to test different parts of your campaigns and refine your strategy over time.
Telemarketing to vets
An infographic from the Direct Marketing Association estimates that ROI for B2B telemarketing is about £11 for every £1 spent.
With email marketing as the most effective channel, using email and telemarketing in a multi-channel approach can be effective for making a strong impression on prospects.
For example, telemarketing is a great way to set appointments with prospects. You can then reintroduce yourself and summarise your conversation in a follow-up email.
When prospects have an interactive, two-way conversation with you, they will feel more comfortable choosing your products/services.
Data qualification and cleansing require the latest and most up-to-date B2B telemarketing data.
With telemarketing, you can quickly find out which of your contacts are active and add their contact information.
Do you want us to market to your vet surgery database instead?
Our business can handle your email or telemarketing campaigns if you don’t have the time or ability to do it yourself.
More Than Words provides professional managed B2B email marketing campaigns and managed B2B telemarketing campaigns.
These are coordinated by our experienced team of campaign planners, telemarketers, copywriters, and designers.
Outsourced marketing offers benefits beyond saving you time and helping you with marketing campaigns.
Our clients outsource to us to reduce their costs and budget more effectively.
Our managed service offers instant access to a highly experienced team with decades of experience in the marketing field.
As the service is a one-time fee, rather than an ongoing project, there are no additional costs going forward and your team can focus on the most important daily tasks.
Selling to vets
When marketing to veterinarians, you are much more likely to succeed if you know what vets want or need.
Campaigns that demonstrate the product or service can meet a previously unmet need generate much stronger leads than those that tout its features.
Veterinary staff are always looking to please customers to beat competition.
Vets are chosen because of how much people trust them to care for their pets.
Research the animal health sector and determine where your product or service fits.
Become an expert in your niche by maintaining awareness of industry trends and latest news. They know that if they are able to trust you, they can pass this on to their own customers.
Customers’ reviews and research reports that show your product is safe and effective should be the basis for your campaigns.
Consider offering B2B customers a special price or offer if you sell to both consumers and vets. This will make it worthwhile for them to do business with you.
Find out more about More Than Words’ list of vets
More Than Words’ vet’s directory provides accurate and up-to-date contact information for budget-holders in veterinary practices across the UK.
For more information on successful marketing to veterinarians , please call 0330 010 8300 or you can click here to email our marketing databases team.