Email marketing to sports stores
Email marketing is a direct but respectful way for businesses to communicate their product or service’s value to prospective customers using a B2B email database.
Within an email, you have more room to connect with your sporting goods store contacts and deliver offers that speak directly to them.
Using email marketing software, you can create email campaigns quickly and easily.
Most email marketing platforms offer drag-and-drop templates based on a goal or design.
Email marketing campaigns are also measurable.
Many platforms come with analytics that let you A/B test different parts of your emails.
This allows you to compare the performance of different subject lines and content for generating interest and enquiries.
Telemarketing to sports stores
At its core, B2B telemarketing involves human interaction, which helps suppliers stand out in a competitive market.
Our sports shop database contains the B2B telemarketing data you need to target this industry.
Businesses that receive a lot of approaches from potential suppliers may appreciate being able to speak with a representative from your company. This allows a two way discussion where you can explain what you provide and how it benefits them.
The telephone is an adaptive marketing channel that allows you to change tactics during a call.
Marketing calls can be used to gather valuable market research and quantify your list of sports stores, asking and answering questions.
Our managed campaigns
We can handle email marketing or telemarketing campaigns for you if you don’t have the time, staff, or infrastructure.
It takes time and money to hire or train employees with the skills to create compelling marketing emails.
With our managed email marketing campaigns, our team of experienced designers will write and design your emails for you.
Through our service, you gain access to the expertise necessary to send really persuasive emails to your prospects.
More Than Words also offers managed B2B telemarketing campaigns .
Our team of professional telemarketers is experienced in lead generation and handling objections.
Our telemarketers will focus on your telemarketing campaign, conduct market research or set up appointments for your own sales team.
Selling to sports stores
Sports retail in the UK is a valuable sector, but most of its revenue comes from just two major chains.
Out of the 5,075 sports shops in the UK in 2018, 540 were operated by Sports Direct and 252 were owned by JD Sports.
Drawing consumers away from the major chains is at the core of independent sports stores’ business strategy.
Our sports store contacts are looking for businesses who can help them grow their local markets and offer value to their customers.
Perhaps you are a sporting goods retailer offering the latest:
- sporting apparel (trainers, football boots and other footwear, as well as clothing)
- leading brands (like Adidas, Nike and Cricket)
- fitness equipment
- snow sports equipment, or
- sports accessories
However, your brand may also be able to approach these businesses with:
- popular products in the local market, or emerging trends,
- customer services that help them provide a more personal service,
- faster or more convenient delivery,
- repair or hire services, or
- collaborations with local personalities, events or teams.
Marketing campaigns should engage your target sports retailer.
Use our list to find the best sports shop for your product/service, then demonstrate a wide range of knowledge of their specific market and target audience.
You must demonstrate your ability to provide long-term value to their customers.
Continually reinvent and stay on top of trends that larger chains may struggle with because of their size.
Find out more about More Than Words’ list of sports shops
A list of sports stores will help your direct marketing campaigns reach decision-makers within sports retailers who need your products or services.
For more information on our list of sports stores please call 0330 010 8300 or you can click here to email our marketing databases team.