More Than Words’ list of sports stores is a comprehensive list of sports retailers all over the UK that provides accurate contact information to businesses selling their products and services to the sector.

Our list of sports stores is part of our extensive UK business database and we can tailor it so that we only provide you with information on a specific sub-audience of sports shops you wish to target with your marketing messages.

The sports and leisure goods industry in the UK, much like the wider sports market, has seen surging shares globally in recent years.

Retail turnover peaked in 2017 (with outdoor apparel alone bringing in £838m) before steadying in 2018 – but the market for sporting goods and apparel is still thriving.

As of 2018 there were 5,075 retail stores for the sale of sporting goods in the UK.

To find out more about our list of sports shops, please call 0330 010 3495 or you can click here to email our B2B data lists team.

What’s on our list of sports stores

More Than Words’ database of sports stores contains:

  • 375 names of sports stores,
  • 347 contact names for high-level budget holders,
  • 292 telephone numbers, and
  • 130 email addresses

At More Than Words we understand that the quality of a sports retailer database is far more fundamental to the success of your marketing campaigns than the quantity of contacts available.

That’s why we only include entries on our list of sports stores that we have enough valuable information about to ensure the best chance of a high return on your investment.

We offer the following accuracy guarantees on our list of sports stores:

  • 85% email deliverability (excluding soft bounces)
  • 92% telephone number accuracy
  • 98% postal address accuracy

We rarely miss these targets but if we do you can choose whether you want a pro-rata refund or for us to issue replacement records to you.

You have 12 months to use your sports stores database and you can use the data as many times as you like during this time.

More Than Words note – looking for SIC codes for sports shops? The closest SIC code is 47640 – “Retail sale of sporting equipment in specialised stores”.

Do I have to buy the entire list of sports stores?

We only want to sell you contact information for the decision-makers most likely to need your products and services – and who are most likely to buy from you.

For that reason we generally recommend that you don’t buy the entire list of sports stores if you don’t need to (although most clients do purchase the entire dataset). Instead, work with your More Than Words account manager to match your specific requirements against the variables contained on the database.

For this database the variables are:

  • job title for the contact
  • contact title (e.g. Mr, Mrs, Dr, Miss, and Sir)
  • contact name
  • retailer name and type of store
  • email address for the listed contact
  • postal address (2 lines for address, town, county, and postcode)
  • telephone number (main switchboard number)

Marketing to sports stores

With our list of sports stores, your marketing team can access decision makers within appropriate businesses who have the budget, the purchasing authority, and a need for your product or service.

Our databases are geared towards direct marketing – a highly-targeted form of marketing which involves directly contacting a specific audience you choose with information about your business, product or service by email, phone, and/or post.

While most types of marketing focus on the message first with the aim of enticing the right audience to see it, direct marketing starts with the audience and tailors the offer or message to them.

Email marketing to sports stores

Using a B2B email database, businesses can use email marketing to convey the value of their product or service to prospective customers in a way that is direct but respectful.

You have more space within an email to connect with your sports stores contact list and deliver offers that speak directly to them – through a channel that it quick and easy to implement.

Using email marketing software you can quickly create email campaigns that look professional but are very easy to design. Most email marketing platforms have drag and drop templates based around a goal, objective or design.

Email marketing campaigns also innately measurable.

Most platforms have analytics built into the software that allow you to A/B test different parts of your email.

For example, you can see which subject lines get the most opens or which content or call to action drives the most engagement or conversions, helping you to refine your marketing messages over time.

Telemarketing to sports stores

B2B telemarketing is a popular method of marketing that works well with top UK sports retailers because at its core is human interaction which helps suppliers to stand out from the competition. Our list of sports shops contains the B2B telemarketing data you need to carry out campaigns to the sector.

For larger companies or even just businesses that get a lot of queries from potential suppliers, being able to speak with a representative over the phone will help them to better understand what you are offering and how it benefits them.

Telemarketing is a flexible marketing channel that allows you to adapt and change tactics over the course of a call.

You can use marketing calls to quantify the data on your list of sports stores, asking and answering questions and gathering valuable market research that will inform your future marketing campaigns.

Do you want More Than Words to market to your list of sports stores instead?

If you don’t have the time, staff, or infrastructure to carry out email marketing or telemarketing campaigns at this time, then we can do it for you.

Hiring or training employees with the necessary skills to create compelling marketing emails takes a long time and can be costly.

Our managed B2B email marketing campaigns give you access to our experienced team of in-house copywriters and designers who will create and send your email for you.

Using our service alongside your sports stores contact database essentially buys you instant access to the expertise necessary to send really persuasive emails to your prospects.

More Than Words also offers managed B2B telemarketing campaigns.

Here you will work with professional telemarketers who are experienced in lead generation and overcoming the in-call objections that could cost you sales.

Our telemarketers focus their full attention on your telemarketing campaign, performing market research or even setting appointments for your own sales team to follow up on.

Postal marketing to sports stores

We don’t currently perform direct mail services as part of our managed marketing campaigns at More Than Words

However, our business to business mailing list (of which this is a part) can be used by 3rd party mailing houses if you would prefer to outsource your postal marketing campaigns.

Selling to sports stores

Although the sports retail sector in the UK is a valuable one, much of the revenue generated comes from just two major chains.

In fact, of the 5,075 sports stores in the UK in 2018, 540 were operated by Sports Direct and 252 were owned by JD Sports.

For independent sports stores, drawing consumers away from the major chains is at the heart of their own business strategy.

The contacts on our sports stores database are therefore looking to connect with businesses who can help them to offer value to their customers and consolidate and grow their share of their local markets.

Businesses looking to supply these stores could offer things like:

  • products that are popular in the local market or have been identified as up-and-coming trends,
  • services that help them to offer a more personal service to their customers,
  • faster or more convenient delivery services,
  • repair or hire services, or
  • products or services that are collaborations with local events, personalities or teams.

Use your marketing campaigns to connect with prospects from your list of sports stores and demonstrate an understanding of the specific market and location they are operating in, as well as their target customers.

You need to show that you know how to appeal to their customers and will be able to provide this value on a long-term basis.

Focus on innovation and staying up-to-date with trends that larger chains may struggle with due to the size of their organisation.

Find out more about More Than Words’ list of sports stores

A list of sports stores is essential for your direct marketing campaigns and teams to contact decision-makers within sports retailers who both have a need for your products or services and the authority & budget to purchase from you.

For more information on our list of sports stores please call 0330 010 3495 or you can click here to email our marketing databases team.

Call 0330 010 3495

Sell your products and services direct to sports shops

To speak to an account manager, please call on 0330 010 8300, click here to email us, or fill in the form below and we’ll get back in touch with you as soon as possible.