The vast majority of the UK private sector businesses contained on our database are SME companies.
Sole trader and partnership SMEs
We no longer sell email address details for sole trader and partnership SMEs because of the introduction of GDPR.
Prior to that, marketing to sole traders and partners with business promotion was permitted by email.
GDPR now means that sole traders’ and partnerships’ business-related email addresses are considered personal information.
This means they cannot be used in email marketing without consent.
How do you select or profile data from our UK small business directory?
For example, let’s say that you are a wholesale potato supplier.
You might want to target any UK company that uses potatoes regularly in the course of their work (such as restaurants, hotels, caterers etc).
Our account managers can go through the database line by line to identify the most relevant categories.
This ensures you only select those that are suitable for your target market.
What types products and services do we help our customers to find buyers for?
There are three main types of products and service we help clients sell to the SME sector:
- fixed cost products and services
- sales cost products and services, and
- specialist products and services.
Fixed cost products and services
Fixed costs are those that any smaller business must meet. This is regardless of their level of sales or the type of product and service they sell.
For this, think of general accountancy services, general office cleaning contractor services, payroll services, utilities costs, and so on.
These types of products have the widest audience and lower profit margins.
Your account manager is more likely to suggest companies it’s easier for you to sell to – for example, businesses based in your local area.
Sales cost products and services
Sales costs are costs related to what you sell and what it cost you to fulfil those orders.
Can you reduce your target clients’ sales costs?
For example, if you are food and drink supplier, could you reduce the sales costs for businesses, schools, and so on?
If your clients use couriers or parcel delivery services to fulfil their orders, could using you save your clients money?
Specialist products and services
More specialist products and services tend to be those products and services which affect a company’s performance.
It would also include those that are needed for legal and regulatory compliance.
For example, whereas a general accountant is fine for companies turning over up to £6.5m turnover a year. For companies with a higher turnover an auditor is needed.
If a big industrial company works on tight margins, a specialist utility broker with experience in the sector is of more use.
How to approach the list of SME’s in the UK
You can approach the contacts you choose from our SME list in three ways – email, telephone, and post.