For businesses wishing to sell products and services to the pet industry, our list of pet shops is your first step to creating and implementing successful direct marketing campaigns to the sector.

More Than Words’ pet shop marketing database in the UK is a comprehensive source of contact details and information for decision-makers and budget holders.

The pet stores database is part of our wider UK business database which holds information on over 3,000,000 business decision makers across over 2,000 sectors.

The pet shop local to you is part of an industry worth around £7bn in 2021.

According to Mintel Research, the UK domestic animal food supplies market was valued at £2.65bn in 2017 and the volume of supplies for pet accessories has been tipped to reach £900m in 2021-22.

More Than Words’ database of pet stores and their owners and senior managers contains only the most valuable budget-holders for your marketing campaigns.

To find out more and get started, please call 0330 010 3495 or you can click here to email our B2B data lists team.

Pet shop UK database – contents

More Than Words’ marketing database comprises:

  • 2,874 pet shops (including the name of the shop)
  • 2,598 contact names for store owners, managers and budget-holders in pet stores,
  • 2,048 telephone numbers, and
  • 712 email addresses (including website address where available)

We only want to sell you data that you can use to generate the maximum leads and sales possible from your marketing campaigns.

For this reason, we believe that the quality of our databases is far more important that the quantity and we only add entries to our list of pet shops that we have enough information for.

Additionally, we offer the following accuracy guarantees on database:

  • 85% email address deliverability (excluding soft bounces)
  • 92% telephone number accuracy
  • 98% postal address accuracy

We expect to hit these targets every time but, if we don’t, you can choose whether you want a pro-rata refund or whether you’d like us to issue replacement records to you.

More Than Words note – looking for SIC codes for pet shops? The closest UK SIC code is 47760 – “Retail sale of flowers, plants, seeds, fertilisers, pet animals and pet food in specialised stores”.

Marketing to pet retailers

With our list of pet shops, your business can gain access to decision makers in this retail sector who have budgets and a need for your product or service.

Our list is geared towards those running direct marketing campaigns, specifically email, telephone, and postal campaigns.

Email marketing

Email marketing campaigns are an easy, effective and low-cost marketing option for businesses marketing to our list of pet shops. Each pet shop email address on our database is an opportunity to establish your company as one of the leading pet suppliers in the categories you specialise in.

Email marketing campaigns make it easy to reach large numbers of people for a minimal initial outlay – all you need is your B2B email database and email marketing software to get started.


B2B telemarketing is an important marketing channel for all companies selling to this sector (including wholesale pet suppliers) because it has low overhead costs and high response rates.

Telemarketing calls lend the human touch to any marketing campaign helping your contacts to feel more connected to you and creating stronger leads than any other marketing channel.

Let us do your pet store marketing

If your business is not able to carry out email or telemarketing campaigns at this time, More Than Words can do it for you.

We can run managed B2B email marketing campaigns and managed B2B telemarketing campaigns on behalf of your business, designed to generate the maximum leads and sales possible from our database.

Postal marketing

We don’t currently do managed postal mail campaigns but our business to business mailing list (of which this is a part) can be used by 3rd party mailing houses if you would like a direct mail campaign to be sent out on your behalf.

What do pet stores buy?

Superstores and internet sites are now the most serious competition for independent store owners.

It is crucial for smaller stores to move with the times and improve the products and supplies they stock and the service they provide if they want to stay afloat.

Although ownership is in decline, the value of the industry is on the rise due to a significant rise in the value people place on their dogs, cats, or whichever animal belongs to them.

This has seen a number of new product lines, categories, and services emerge within the sector.

Holistic care has changed the industry in recent years. Natural foods, remedies and vitamin supplements more popular now than they have ever been.

Technological advances are also changing how retail outlets are run and how accessible they are to customers. These solutions are in high demand from store owners all over the country.

Businesses selling products and services to this sector must focus on providing solutions to help these stores to meet changing consumer demand.

Luxury pet products, natural, organic pet food and web services are all guaranteed to appeal to pet stores hoping to draw customers away from the major chains and increase footfall in their own stores.

Find out more about our list of pet shops

Our list of pet stores provides essential information for businesses selling products or services to decision makers in the pet retail sector.

For more information on pet shop UK database, please call 0330 010 3495 or you can click here to email our marketing databases team.

Market your products and services direct to Britain's pet shop decision makers

Please call us on 0330 010 3495 or you can click here to email us, or fill in the form below and we’ll get back to you as soon as possible.