More Than Words’ list of opticians is part of our extensive UK business database and it provides businesses selling products and services with valuable contact information for the decision-makers they need to contact in this sector.

How many opticians are there in the UK?

In 2020, there were approximately 19,700 opticians in the UK.

Although the sector grew consistently between 2017 and 2018, it has faced a downturn in recent years and is expected to decline by 14.6% in 2021 to £3.8bn.

Despite this, an ageing population and increasing health consciousness in the UK makes it likely that the market will see increased demand over the next few years.

Getting your business in front of opticians in the UK at this crucial time for the industry could mean significant increases in leads and sales for your business.

To get started with a list of opticians, please call 0330 010 3495 or you can click here to email our B2B data lists team.

What’s on our list of opticians?

More Than Words’ database of opticians comprises:

  • 3,581 opticians,
  • 2,900 contact names for decision-makers and budget holders,
  • 2,980 telephone numbers, and
  • 1,149 email addresses

We offer the following accuracy guarantees on our opticians contact database:

  • 85% email deliverability (excluding soft bounces)
  • 92% telephone number accuracy
  • 98% postal address accuracy

If we don’t hit these targets, you can choose whether you want a pro-rata refund or whether you’d like us to issue replacement records to you.

More Than Words note – looking for the SIC codes for opticians? The closest code is 47782 – “Retail sale by opticians”.

Do I have to buy the entire list of opticians?

No. We only want to sell you information for the decision-makers in opticians that are most likely to need your products and services.

When you order a list of opticians from More Than Words we will first assign you an account manager. They will discuss your requirements and target audience with you before matching these with the variables contained on our database.

The variables on our current list of opticians include:

  • contact title for salutations
  • job title as reported by the contact
  • full contact name including initial, first and last name
  • business name and legal status
  • type of business
  • contact email address
  • contact telephone number
  • full postal address

You can be as specific as you like with your account manager – in fact the more specific the better. Some of the specialist data searches we can perform include:

  • GOC register
  • GOC register search
  • list of opticians in Ireland
  • list of opticians in Scotland
  • opticians UK list

Marketing to opticians

With our list of opticians, your business can find decision-makers within these businesses with purchase authority and budgets and get your products and services in front of them.

One of the most effective marketing methods for businesses wishing to introduce themselves to new customers is direct marketing.

Direct marketing is a form of advertising wherein businesses send marketing messages directly to their target audience through a variety of channels.

It works well for businesses who have a good idea of what their target audience is because it allows them to tailor their offers, products and services to the needs of the individual, rather than putting an advertisement out and hoping that the right people see it.

Email marketing to opticians

Email marketing campaigns are an effective way of targeting prospective customers because it is low cost, with opportunities for personalization.

With email marketing tools, simply upload your B2B email database and send out tailored messages and offers to your contacts based on the variables listed above.

Email marketing software is low cost and can even be free (see MailChimp’s pricing structure) – ask your account manager which platforms and software they’d recommend for your campaigns.

These platforms have a range of templates and tools that simplify the process of sending marketing emails.

You can send large numbers of emails out at once and there is often analytics software built into the service that helps you to measure the success of your campaigns.

Telemarketing to opticians

Using telemarketing combined with a targeted, relevant list of opticians in the UK, businesses can maximise their chances of generating leads and sales.

Telemarketing is an important marketing channel because it allows you to get immediate feedback on your products and services as well as accurately measure and analyse responses.

Our B2B telemarketing data provides your team with the information they need to get in touch with prospects to feel more comfortable in making purchase decisions because it is interactive.

Marketing calls open a two-way dialogue where customers can ask questions and get clarification about products/service, while businesses are able to learn more about the needs of their customers.

Do you want us to market to your list of opticians instead?

At More Than Words, we understand that sometimes businesses simply don’t have the time or ability to carry out their own marketing campaigns – so why not let us market to your list of opticians instead?

Our managed B2B email marketing campaigns give you instant access to our in-house team of experienced copywriters, designers and campaign planners who will create and implement your campaign for you.

Research from ReturnPath claims that up to 20% of legitimate marketing emails are never delivered to the recipient due to being sent to junk folders.

We send all of our campaigns from our trusted servers and they are monitored by our team.

You will receive a full report sent to you after 3 days so that you can see how your campaign is going.

More Than Words’ managed B2B telemarketing campaigns are performed by experienced telemarketing representatives.

Our team use their expertise in making sales and marketing calls to generate leads, drive conversions and set appointments so that your own sales team can follow up on leads.

Postal marketing to opticians

More Than Words don’t do managed postal mail campaigns to the public sector. However, our business to business mailing list can be used by 3rd party mailing houses.

Speak to your account manager about supplying a list of opticians to an outsourced direct mail service.

Selling to opticians

The key to any successful marketing campaign is offering the prospect something that will be beneficial to their own business.

For opticians, their main challenges tend to involve attracting new patients and retaining existing ones in a highly competitive sector.

Reach out to contacts from your list of opticians with solutions that help them to stand out from the competition.

As an example, one of the current trends in optometry is new technology that helps opticians to improve patient care and speed up how they work.

Some examples of technologies that are popular in optometry right now include:

  • smart glasses and augmented reality,
  • online eye exams,
  • customised frames, and
  • virtual try-on software.

Do some research around the contacts on your list of opticians to see what is being offered, what is popular with the end customer and how opticians could implement these solutions in a cost-effective way.

Frame your marketing messages and offers so that they are all about the prospect. Find evidence to back up how your product or service provides a unique and valuable solution and how your business can offer them something that they won’t find with similar companies.

Find out more about our list of opticians

More Than Words’ optician directory is an accurate, up-to-date data resource for use on your email, phone, and postal marketing campaigns.

It offers businesses selling products and services to opticians an easy way to connect with decision-makers that need them and have purchase authority.

For more information on our list of opticians, please call 0330 010 3495 or you can click here to email our marketing databases team.

The data you need for email, phone, and postal marketing to opticians

To speak to an account manager, please call on 0330 010 8300, click here to email us, or fill in the form below and we’ll get back in touch with you as soon as possible.