There are now 1,500 housing associations (“registered social landlords”) in the UK and their importance is still growing as the government transfers its social housing stock to these associations from the public sector. The very smallest housing associations may have just a handful of properties while the very largest own tens of thousands of properties.
Some Housing Associations and Trusts are often charitable organisations but not always. Whatever their status, associations are not run for profit however, across the sector, associations often create a surplus through their activities (the last figure being £1.47bn).
Just as associations vary greatly in size, they also vary greatly in purpose. The largest providers generally offer housing for all while smaller associations provide homes for specific groups like retired miners, the elderly, or single young people.
On our database, we have:
- 1,483 housing associations across 1,594 sites,
- 7,526 named contacts, and
- 3,710 direct email addresses (plus 1,051 organisational emails).
You don’t have to purchase the entire database. The best way to start planning your email, phone, and postal marketing campaigns is to contact us to find out how many of the 7,526 are relevant to you and who have the budget and responsibility required to purchase your products and services.
To speak to an account manager about our housing association database, please contact us on 0330 010 3495 or you can click here to email our UK public sector database team for help and advice.
List of housing associations UK FAQ
What information do I get with the contacts on the list of housing associations?
We have the following details for the decision making contacts contained on our UK public sector database are as follows:
- Salutation – Mr, Miss, Mrs, Ms, Dr – etc
- First name
- Initial – first name abbreviated to the initial letter
- Last name
- Job Title–official job title
- Seniority – level of management within the organisation they work for
- Qualifications – educational or vocational qualifications the contact is known to have
- Town or city – the town or city in which the contact is based
The contact details we have for the decision makers on our :
- Postal address – The postal address at which the contact is based
- Contact email address – the email address of the contact (including their website address)
- Contact phone – the direct number for the contact or, where that is not available, the switchboard number
We also hold the following information on the organisations contained on our NHS contact database:
- Annual spend – twelve month budget shown in millions.
- County – the postal county in which the contact is based
- Internal department – the name of the internal department which the contact works in
- General organisational grouping – Local Government, Regional Government, Central Government, NHS, QUANGOs, etc
- Main email – the main e-mail address for the organisation
- Main phone – the main telephone/switchboard number for the organisation
- Main site – indicates is the person is located at the headquarters or main site for the organization they work for
- Name of the organisation – official legal title
- Staffing level – number of staff employed by the organisation
- Organisational notes – Useful information we find including forthcoming changes/mergers and so on
- Organisation Type – top level description (for example, an NHS Trust, Local Authority, and so on)
- Organisation Type Additional – used to further clarify or to describe a specific department within an organisation (for example, an Acute Trust, Metropolitan Council, and so on)
- Postcode – the postcode of the location at which the contact is based
For housing associations, you can narrow down your desired targets by:
- the type of tenants,
- the type of housing,
- the number of units or houses owned or managed,
- whether the association is currently building new homes or units, and
- the name of a group/parent organisation (where applicable).
What decision making responsibilities do the contacts on your list of housing associations have?
There are four levels of executive decision making for the contacts on our housing association database and they are as follows:
- Chief Officer – the most senior executive contact
- Clerk or Secretary – this person occupies the most senior adminstrative role within a housing association (this is often a statutory post)
- Top level director – a senior director who reports directly to the Chief Officer
- Second level or head or service – reporting to a top level director or equivalent
There are also two levels of non-executive decision makers within local private housing associations and registered social landlords and they are:
- Chair – the most senior contact and
- Vice/Deputy Chair – the second most senior ‘non executive’ contact who reports directly to the chair
What’s the difference between executive and non-executive contacts on your list of housing associations?
Executive contacts are employed by the local housing associations and registered social landlords they work for whereas non-executive contacts are not.
The value brought to housing associations by non-executive decision makers is through the introduction of fresh ideas and the challenging of decisions made.
What roles do the contact names on your list of associations have?
The senior staff listed on our housing association database work in the following departments and have the responsibilities shown:
Administration and Planning
- Business development and franchising – responsible for developing strategies and policies design to promote the services or the organisation and to increase revenue
- Central Administrative Services – administrative support services management for other departments
- Corporate/Strategic/Policy Planning – advising and planning for strategic issues and the development of systemic processes, general organisational development, evaluation and optimisation of services, and expenditure programme management
- Customer services – responsible for ensuring the effective and efficient delivery of services and direct points of contact for the public
- Operational services – logistical service delivery and partnership co-ordination with other organisations and departments
- Quality assurance – monitoring the performance of the organisation and its departments against agreed performance standards
The primary function of senior staff member in the communications department to manage housing associations’ public relations and marketing.
- Central Financial Services – responsible for an organisation’s financial services
- Central Financial Services (Accounting) – management of service, departmental, and central accounts
- Central Financial Services (Payroll) – payment of wages
- Central Financial Services (Revenue) – responsible for the collection of income into housing providers
- Insurance Services – responsible for insuring risks including procuring policies covering vehicles, property, professional indemnity, and so on.
The senior staff member with responsibility for health must ensure that policies are in place and executed for public safety mainly in public spaces.
- Care/Support/Homelessness – this departments provides support for tenants and the general problem including helping local authorities fulfil their statutory responsibility for finding homes for vulnerable people.
- Development – building of new homes and apartments
- Foyer Management – management and development of support and housing for younger people
- Lettings – responsible for updating lettings lists and letting and renting properties owned by the association
- Maintenance – repair and maintenance of housing stock owned by local authorities and housing associations themselves
- Management/Tenant Services – general management, support, tenant enquiries, and lettings
- Regeneration – primary responsibility to improve social housing stock belonging to local authorities and the associations themselves.
- Central Computing – responsible for IT-related purchasing and corporate policies as well as in-house IT for the whole organisation and outsourced/contracted IT management
- Network Management – management of organisational and departmental computer networks
- Telecommunications – in charge of telecoms and bought-in telecoms services
Land, property, and estates
- CCTV – maintenance and implementation of closed circuit television systems primarily for security
- Energy Management – energy contract negotiation and procurement
- Facilities/Property Management – day to day management of properties owned by the organisation
- Fleet/Transport Management – larger organisations may outsource fleet management. Smaller associations will manage their own vehicles, buses, vans, and cars.
- Health and Safety (Internal) – responsible for internal implementation of legal H&S requirement to protect the safety of members of the public and staff when in the organisation’s buildings
Legal and law & order
The central legal services us responsible for handling of every day staff issues for the organisation as a whole.
Library and Information
The library and information team or staff members within housing associations are responsible for the research, development, and management of in-house information services and systems and the collation of data.
Personnel and human resources
- Central Personnel Services – handling of everyday staff issues for the organisation as a whole although, again in larger organisations, some of these responsibilities may be delegated to individual departments
- Equality Issues – advancement of workplace equality and adherence of the housing association to legislative requirements
Purchasing and procurement
- Central contract management – handling of everyday staff issues for the organisation as a whole although, again in larger organisations, some of these responsibilities may be delegated to individual departments
- Central purchasing of supplies – advancement of workplace equality and adherence of the housing association to legislative requirements
The training department with housing associations and registered social landlords is responsible for management of the training budget, liaising with training providers and consultants, and organising staff training events.
How many housing associations are there in the UK?
According to OurProperty, there are currently 1,500 registered housing associations in the UK.
Between them, these housing associations and register social landlords provide 2 million homes lived in by 5 million people. 30,000 volunteers sit on the member committees of housing
Do you sell a list of housing associations in London?
Yes. We can provide you with a list of housing associations in London. We can provide lists of housing associations based in any part of the country – please let your account manager know where you wish to target your marketing campaigns when you call us.
Do you sell a list of UK housing associations by size?
Who are the biggest housing associations in the UK? On our housing associations database, we include turnover information – if you only want to target housing associations of a certain size, tell your account manager when you get in touch and we’ll only search for qualifying targets.
Can you help me find the right buyers?
We appreciate that, if you’re doing it for the first time, selling to housing associations is difficult. The functions of each senior member of staff within an association vary as do job titles. When collating the database, our media partner generally collects contact information based upon responsibilities and not job titles.
Please let us know what you sell and why you believe a housing association would be interested in your products and services. We’ll then only search for the contacts within associations with the responsibility and budget required to purchase what you want to sell them.
How you can use your lists of housing associations to market my products and services?
Our list of housing associations is part of our wider UK public sector database.
If you wish to run email marketing campaigns to the prospects you’re targeting, we would draw down the contact details from our public sector email addresses database.
If you wish to run telemarketing campaigns, the information your team would use on the campaign would be from our constantly updated public sector calling list.
And for direct mail marketing campaigns, you would be using information on housing association contacts contained on our public sector mailing list.
Can you run the campaigns for me instead?
Yes. Please ask us about our managed email marketing campaigns to the public sector. We also offer outsourced telemarketing campaigns to the public sector if you want to initiate first verbal contact and starting building a relationship with your target contacts.
A bespoke list of housing associations for your marketing campaigns
Direct marketing offers the cheapest, quickest, and most effective way to generate new enquiries and sales from decision makers within UK housing associations.
Tell us more about your company and its products and services. We’ll search our database from the prospects most likely to need your products and services and with the budget and authority required to make purchasing decisions.
For more information on our list of housing associations, please contact us on 0330 010 3495 or you can click here to email our UK public sector database team for advice and help.