More Than Words note – looking for SIC codes for hospitals? The UK SIC code for hospitals is 86100 – “Hospital activities”.
Direct marketing to hospitals
Our hospital list is ideal for direct marketing.
Direct marketing consists of direct contact between businesses and their target audiences in order to offer insight, information or services.
Indirect marketing is when you advertise and then wait for prospective customers to contact you.
By direct marketing, you can deliver offers that are relevant for the people who you know are likely to be most interested in your products or services.
Email marketing to hospitals
As doctors and hospital staff often work long hours, marketing messages might not reach them right away.
Use email marketing campaigns to deliver valuable, relevant and informative content to healthcare industry email addresses that they can read later.
Any business can benefit from email marketing, even those with little marketing experience.
Marketing platforms like MailChimp and Constant Contact automate email marketing campaigns.
Using their analytics tools, you can A/B test your email elements to improve your marketing campaign over time.
If you wish to use email for marketing purposes, ask your account manager for recommendations.
Analytical tools help marketers understand which of their contacts are most interested in offers.
Make sure to follow up with prospects in the order in which they opened your email or clicked through.
Telemarketing to hospitals
Getting into the public healthcare sector requires persistence.
Due to the value of the contracts – and the importance of the services – hospitals on your list will be looking for providers who stand out.
Telemarketing is an effective way to do this.
The telemarketers at More Than Words make contact with public sector organisations to promote our clients and prove their value.
Opening a two-way dialogue with prospects over the phone makes your introduction memorable and personal.
Telemarketing is also an excellent tool for appointment setting. Asking prospective customers to complete a small step, like a meeting, increases the likelihood that they will convert.
More Than Words can help
Let us market your products or services to the hospitals on your list if you don’t currently have time or ability to do so.
More Than Words has decades of experience providing managed email marketing campaigns to the public sector .
Experienced copywriters, designers, and campaign planners will create a compelling email campaign for you.
Full campaign analytics will allow you to refine and adapt your marketing strategy over time to generate maximum leads from your hospital list.
We are also able to deliver telemarketing campaigns to the public sector if you want to take a more personal approach. You can use phone calls to follow up on your email or direct mail campaigns.
Many of our clients generate sales through a combination of email and telemarketing.
Selling to hospitals – useful information
You need to understand how the public sector procurement process works before you engage in direct marketing to hospitals.
All public bodies are subject to strict rules about how they spend their allocated funds.
Any purchase over £189,330 (as of 2020) will be subject to a public tender, but anything below this threshold can be handled by the organisation.
NHS trusts and clinical commissioning groups (CCGs) are under pressure to open opportunities to public tendering.
Hospitals and organisations will look for businesses, products, and services that focus on benefits that are relevant and valuable to their targeted market.
To attract new prospects, you need to offer innovative ways to meet targets, save money, and provide better care.
Businesses selling to the public sector can use direct marketing to get feedback from their target audience.
Email, telemarketing, or direct mail are effective ways to contact a healthcare professional and get more information.
Find out more about our list of hospitals
We provide comprehensive details of key decision-makers and budget-holders in publicly-owned hospitals across the UK.
We will create a list of decision maker details tailored to your specific requirements based on your company, products and services.
To find out more about our list of hospitals, please call 0330 010 8300 or you can click here to email our marketing databases team.