Direct marketing database for domestic care campaigns

Over 100 UK companies use More Than Words Marketing’s domiciliary care database to reach this £4.8bn industry.

What is domiciliary care?

Those needing adult social care don’t always want to move to a care home or residential facility.

A home care service is an alternative for those who want to remain living at home.

Users of domiciliary care agencies may require anything from frequent personal care visits to nursing care or even a live-in carer.

Not all domiciliary care users require social care because of their age.

domiciliary care database - contact decision makers by email, phone, and post

A service user may have:

  • issues with cognition and memory,
  • learning disabilities,
  • physical movement issues,
  • sensory issues, or
  • mental health care needs.

There are over 300,000 people employed in the UK domiciliary market.

The sector averages a 2.7% growth rate each year.

As with all parts of the care sector it is intensely competitive.

A home care agency typically generates between 11% and 20% profit margin before operating costs.

Following deduction of operating costs, the average domiciliary care provider loses an average of £1.68 per hour on state-funded care.

Suppliers offering lower rates are always in demand due to the tight profit margins associated with the sector.

This explains why our clients achieve consistently higher engagement rate when contacting this sector.

Our domiciliary care database

As part of our large UK business database, we maintain a domiciliary case database that is constantly updated and GDPR compliant.

What's on our domiciliary care database

There are 5,090 establishments on our list of domiciliary care agencies, including:

  • 5,090 with postal addresses
  • 4,132 with phone numbers
  • 2,598 with email addresses

We can also supply care home data and marketing to care homes.

Our full service comprises:

1. List of domiciliary care decision makers

  • accurate contact information for owners and managers in the domiciliary care industry
  • contact email addresses, phone numbers and postal addresses
  • 12 months of data access
  • there are multiple fields in each entry.

2. One email marketing design, three email broadcasts, and full reporting

  • we design and write one compelling email,
  • three email marketing campaigns are sent from our trusted servers.
  • for each campaign, you’ll get detailed reporting.

3. Follow-up

  • whether you have technical knowledge or not, we can help you make the most of your purchase
  • account managers, designers, and writers can review and provide advice on all advertising

Email marketing to domiciliary care providers

Do you want to email information about your products and services to home healthcare providers?

When you don’t have the time or expertise, More Than Words can handle your email marketing campaigns.

Using our managed B2B email marketing services, you can save on the costs of hiring marketing experts.

Email campaign planning, copywriting, and design are handled by experienced team members.

Each campaign will be tracked and reported after it is sent.

Telemarketing campaigns to domiciliary care providers

Those without time or owning their own telesales staff can benefit from our managed B2B telemarketing campaigns.

Clients generally ask us to make five different types of calls to decision makers:

  • lead generation services,
  • appointment-making,
  • market research,
  • brand building, and
  • invitations.

Your campaign will be tracked live online and we will contact you immediately if an opportunity arises.

Get our home care and nursing agency data

Get in touch with More Than Words Marketing

We’d love to connect with you about promoting your products and services to home care workers

To get in touch, please call us on 0330 010 8300 or you can click here to email our marketing databases team.

Find out more about our UK domiciliary care database

To use our domiciliary care database on your upcoming direct marketing campaigns, please call us on 0330 010 8300, click here to email us, or fill in the form below and we’ll get back in touch with you.