2. Increased productivity
Manually removing database entries, including duplicates and out-of-date records, is a time-consuming process.
Cleaning your B2B marketing database can streamline your workflow and increase efficiency.
3. Predict customer behaviour
The primary tool for identifying business and consumer trends is data analytics.
You can use this information to discover trigger points like:
- At what time of year may a client want to buy a certain product or service and,
- Where you should target your price.
4. Faster conversion rates
Any successful marketer relies on high-quality data analytics.
When your marketing team has the most up-to-date and relevant information possible, your campaign response rate will be higher.
Sales are also significantly more likely.
5. Improved decision making
Bad data hygiene can lead to bad business decisions.
This is why it’s important to cleanse your databases on a regular basis.
With clean data, you can make more intelligent and cost-effective business decisions – increasing productivity and profits.
6. Personalised communication
Your database records can provide valuable insight into your potential customers’ preferences.
Market research can identify the products and services they’re interested in, or how they prefer to communicate.
One of the most efficient marketing methods is to personalise messages to appeal to different B2B prospects.
The risks of bad data
1. Reputational damage
If your contact information or data are outdated, you risk your communications being marked as spam or not being delivered at all.
Potential clients might wonder, “if they take so little care getting my name right, how much care will they take once they get our business?”
2. Lost ROI
Inaccurate and outdated data will prevent your message from reaching the people you’re trying to reach – wasting both time and resources.
Each misdirected email, phone call, or direct mail is a lost opportunity.
3. Compliance penalties
By using consumer data (including sole traders & partnerships) for which you haven’t been granted permission (i.e. a customer hasn’t opted-in to your mailing list), you could be liable for heavy fines under the General Data Protection Regulation (GDPR).
Telemarketing for B2B database cleansing
More Than Words and our partners manage a database of over 3,000,000 UK businesses , schools, and public sector organisations .