Data will inevitably deteriorate over time so keeping your data clean and current should be a priority.
So, to continually improve the ROI of your marketing campaigns carry out annual data cleaning.
Data cleaning can save your business time and money, enhance online reputation and continually provide sales leads.
Why do you need a database cleanse?
In today’s world, data is a highly valued business asset so why wouldn’t you keep it in good shape?
Information doesn’t remain static, as businesses grow and change, data decays.
More Than Words Marketing are data experts and know just how to deduplicate and cleanse your data, ensuring long-term data quality.
Clients use More Than Words Marketing’s data cleaning service to ensure that they have accurate and high quality data for sales and marketing purposes.
Our data cleaning process
We keep a client’s data clean by:
Correcting data errors
Our data cleaning process will identify bad data and highlight areas for improvement.
An audit is the first step towards improved return on investment, increased customer loyalty, and, ultimately, higher sales.
Replacing duplicate, inaccurate, and omitted fields
The process is fairly simple, but it may take a while depending on the size of your database.
A message sent to the same individual or business more than once can cause a number of issues.
For starters, it wastes both time and resources, and has a negative effect on customer service.
Second, even if your campaign is good, sending multiples of the same message makes you look disorganised and unprofessional.
This is especially true when sending mail or making telemarketing calls.
Once we’ve determined you only have one of each data entry, we go through them carefully and correct any errors.
We identify messy data, dirty data and any incomplete data point, filling in the gaps to increase the value of your data.
We also consider data consistency. Are all your categories consistent? Do they follow the same format?
Making these changes ensures that your data is working hard for your organisation.
Monitoring legal compliance
Individuals and businesses in the UK are protected from unsolicited marketing messages by various rules.
These regulations come from Europe under the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) and sit alongside the Data Protection Act.
Any direct marketing such as by phone, email and postal mail is covered.
The GDPR (General Data Protection Regulation) introduced in 2018 has increased the importance of data security and permission.
GDPR (section D, article 5) outlines specific measures organisations must take to ensure they safeguard data integrity.
Updating your dataset regularly provides you with accurate data and prevents you from contacting customers who have opted out.
By doing this, you can avoid hefty fines for any GDPR or law violations.
More Than Words note – read our privacy statement here.
Data cleaning for updating organisation and contact information
A dataset with missing data will never be effective.
We can fill in the gaps.
In B2B marketing, 6 in 10 marketers use email for their most effective marketing, and most companies find it to be more cost-effective than other marketing channels
Over time, your business will accumulate a list of businesses, schools, and public sector organisations that have not yet purchased from you.
By adding up-to-date email and contact details you can increase the value of these records.
We can even add details that you don’t currently have, with our email appending service.
Contacting existing clients is 9 times more effective than finding new ones
Send us any dataset you own, including any old marketing databases from multiple data sources.
Our email appending process takes these records, looks for incomplete data and adds any missing value for each of your prospects.
How does data cleaning benefit you?
By regularly cleaning data so that it is accurate, precise, complete, and consistent improves sales and reduces costs.
This is because marketing campaigns that use clean data deliver better results.
Targeting consistent messages to the right audiences will boost campaign results and drive enquiries which increases sales.