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Lead Generation Services
B2B Sales

Highly recommended business-to-business lead generation services from More Than Words Marketing

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Jan 31, 2024

Increase your B2B sales

B2B products and services can be difficult to sell online, so use lead generation when you’re marketing these – or more complex products. A B2B marketing approach introduces the brand and product you wish to sell to the buyer and removes buyer anxiety.

More Than Words Marketing is a lead generation service and database provider. Our front-line sales team can effectively represent your company on the phone or by email to help you achieve your goals and objectives.

Hands-on campaign management and real-time monitoring enable clients to follow up where necessary and in a timely manner.

How does B2B lead generation work?

Lead generation is the process of attracting prospects to your business and nurturing them so that they become customers.

The objective is to warm up potential customers to your business and get them on the path toward eventual purchase.

Digital age

Because of the internet and the increasing availability of information, the buying journey has changed dramatically. B2B marketers used to approach uneducated potential buyers in order to introduce them into their sales funnel.

However, today, customers have an abundance of information at their fingertips so they can research a product before ever speaking with a company representative directly.

It is also easier for companies to research and understand a potential client in the digital age. Businesses can tailor information to entice high quality leads based on factors such as engagement and demographics.

It is increasingly important for B2B companies to cultivate a relationship with a prospect in order to make a genuine impression on them.

Our lead generation services

Telemarketing lead generation services

While results of telemarketing may vary, it is a direct and immediate form of marketing.

It is a myth that B2B, education and public sector buyers don’t want to hear from potential suppliers. If something of value is offered, they will accept cold calls. There is nothing like B2B telemarketing for creating a personal connection with your customer.

Calls are two-way, allowing a potential customer to ask questions, which you cannot do with direct mail or email marketing. Lead generation calls warm up potential customers and provide the business with deeper insight into them. This assists your team in making a sale and the telemarketing statistics are convincing.

In 2019, 69% of buyers took one or more cold calls, according to research from The Rain Group. Additionally, 82% of buyers accepted meetings after cold calls.

More Than Words offers outsourced B2B telemarketing campaigns for clients looking to gain a competitive advantage. Phone contact with existing and prospective customers helps generate productive discussions and stimulates interest in your products and services.

Email marketing for lead generation

There are 3.9 billion people who use email every day – that’s a huge pool of potential customers, just waiting to be reached. But that audience is already inundated with marketing emails.

Therefore, if you want to attract customers, let alone people who would be interested in what you do, you need to think creatively. Marketing experts regularly name email lead generation the channel with the highest return on investment.

The right email strategy can turn emails into a lead generation machine. But, as with any digital marketing, a successful cold email campaign requires the right strategy, database, and methods.


Contact lists make or break an email marketing or lead generation campaign.

More Than Words Marketing can also provide a database of prospects related to your industry, or who need the product or service you supply. Many of our clients buy lists from us when entering a new market, or maximising sales lead generation.

The first step is to contact us and tell us about what you sell and what value your products and services provide. Consider variables such as job title, industry, location, company size, and any others that can enhance your message.

Using that information, we can propose targets for your direct marketing campaign and estimate how many people we can contact.

Full support

Our B2B email lists are valid for 12 months from the date of purchase, and our account managers are available to help with any issues you may have with them.

Two types of support are available to you:

  1. Help you with technical questions regarding B2B marketing lists, email marketing automation, and so on.
  2. We can also provide advice, feedback, and recommendations for any email you create in-house.
More Than Words note – we also provide full managed email marketing campaigns if your team does not have the knowledge or capacity to run them yourself.

Direct mail for lead generation

With the right lead generation strategy, direct mail can be a powerful marketing tool.

Direct mail offers a ROI of about 29%, and the open rate is up to 90%. It is important to define your mail campaign objectives — such as how many qualified leads you expect to generate, the action you want recipients to take, etc.

If mail is to be effective, it should be integrated into a larger campaign, rather than working alone. Your campaign could include a mail introduction, a phone call, and emailed supplementary materials that explain the benefits of your products and services. Customer profiles must be well defined, and mailing lists segmented accordingly.

You can segment your data according to various demographics and then send relevant, personalised mail to the right audience. Direct mail leads are not generated by blanket approaches; you need to know your audience and provide exactly what they want.

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Use lead generation services to generate quality leads

To discuss your lead gen goals, call, email, or use the contact form.

By using our marketing data, we locate decision makers in businesses, schools, and public sectors who need your products or services.

Contact our professional services team by calling 0330 010 8300 or clicking here.

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Use lead generation services to generate quality leads

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