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List of vets for direct marketing campaigns
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More Than Words list of vets directory provides relevant, up-to-date contact information for decision-makers in one of the UK's most valuable sectors

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Jan 31, 2023

List of vets for direct marketing campaigns

More Than Words’  list of vets database features current contact info for decision-makers working in animal care. The vet’s database is part of our extensive UK business database, which includes data from hundreds of UK industries.

If your business sells to more than one sector we can build a bespoke list that includes everyone in your target audience. The veterinary sector is important to the United Kingdom’s economy.

Animal ownership is declining, but people tend to be more invested in the health of their pets and commit significant sums of money to their upkeep. 

Revenue for veterinary practices is projected to amount to £4,513m by the end of 2021- an annual growth rate of around 2.86 percent. Furthermore, this revenue is forecast to reach £4.9m by 2024.

How many vets are there in the UK?

There were about 28,900 vets in the UK in 2020, spread across approximately 4,058 practices.

What’s on our veterinary hospital database?

Our vets contact list includes:

  • the registered address for 6,051 vets,
  • 5,533 practice manager names,
  • 3,524 telephone numbers, and
  • 2,206 email addresses.

More Than Words builds and maintains the highest quality databases for our clients.

When compared to a highly-targeted list that is geared toward your specific audience, experience tells us that an exhaustive veterinary practice list does little to enhance your marketing efforts.

It is far better to narrow your database down to things like:

  • veterinary surgeon,
  • pet health club,
  • vet nurses,
  • small animal practice,
  • internal medicine,
  • nurse clinics, and
  • surgeries that do vaccinations.
More Than Words note – looking for the SIC codes for vets? The code is 75000 – “Veterinary activities”.

Marketing to our list of vets

With our veterinary care database, your business can connect directly with high-value decision makers with budgets and a need for your product or service. 

Through direct marketing, businesses communicate directly with prospects via postal mail, e-mail, telephone, and even in person.

Marketing messages must contain a call-to-action. As a result, direct marketing campaigns are highly measurable, as marketers can quickly assess how many contacts took the action requested.

Email marketing to our list of vets

Marketing through email is an easy, simple and cost-effective way to let customers know about your products and services. B2B email marketing allows you to deliver information about your business, special offers, and promotions without printing or postage costs.

The work load of your staff is not increased by email marketing campaigns, and they can be handled by people who don’t have good experience. Using email marketing software such as GetResponse or MailChimp you can easily create campaigns using drag & drop templates.

Email marketing tools include analytics software that allows you to test different parts of your campaigns and refine your strategy over time.

Telemarketing to vets

An infographic from the Direct Marketing Association estimates that ROI for B2B telemarketing is about £11 for every £1 spent.

With email marketing as the most effective channel, using email and telemarketing in a multi-channel approach can be effective for making a strong impression on prospects.

For example, telemarketing is a great way to set appointments with prospects. You can then reintroduce yourself and summarise your conversation in a follow-up email.

When prospects have an interactive, two-way conversation with you, they will feel more comfortable choosing your products/services. Data qualification and cleansing require the latest and most up-to-date B2B telemarketing data.

With B2B telemarketing, you can quickly find out which of your contacts are active and add their contact information.

Do you want us to market to your vet surgery database instead?

Our business can handle your email or telemarketing campaigns if you don’t have the time or ability to do it yourself. 

More Than Words provides professional managed B2B email marketing campaigns and managed B2B telemarketing campaigns. These are coordinated by our experienced team of campaign planners, telemarketers, copywriters, and designers.

Outsourced marketing offers benefits beyond saving you time and helping you with marketing campaigns. Our clients outsource to us to reduce their costs and budget more effectively.

Our managed service offers instant access to a highly experienced team with decades of experience in the marketing field. 

As the service is a one-time fee, rather than an ongoing project, there are no additional costs going forward and your team can focus on the most important daily tasks.

Selling to vets

When marketing to veterinarians, you are much more likely to succeed if you know what vets want or need. 

Campaigns that demonstrate the product or service can meet a previously unmet need generate much stronger leads than those that tout its features.

Veterinary staff are always looking to please customers to beat competition. Vets are chosen because of how much people trust them to care for their pets.

Research the animal health sector and determine where your product or service fits. Become an expert in your niche by maintaining awareness of industry trends and latest news. They know that if they are able to trust you, they can pass this on to their own customers.

Customers’ reviews and research reports that show your product is safe and effective should be the basis for your campaigns. 

Consider offering B2B customers a special price or offer if you sell to both consumers and vets. This will make it worthwhile for them to do business with you.

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Find out more about More Than Words’ list of vets

 More Than Words’ vet’s directory provides accurate and up-to-date contact information for budget-holders in veterinary practices across the UK.

For more information on successful marketing to veterinarians, please call 0330 010 8300 or you can click here to email our marketing databases team.

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