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List of pet shops for direct marketing campaigns
Database by Industry

Our list of pet shops provides contact information for pet shop decision-makers with budgets and authority to buy.

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Jan 31, 2024

Directory of pet stores for direct marketing campaigns

Our list of pet shops is the first step to developing and implementing successful direct marketing campaigns for products and services aimed at the pet industry.

More Than Words’ pet shop marketing database is a comprehensive source of contact information for budget holders and decision-makers.

Our pet stores database is part of our UK business database, which contains information on over 3,000,000 decision makers across over 2,000 industries.

Pet shops are part of a market worth £7bn in 2021.

The UK domestic animal food supply market was valued at £2.65bn in 2017 and is expected to reach £900m in 2021-22, according to Mintel.

Among More Than Words Marketing’s database of pet store owners and managers are only the most valuable budget-holders to your direct marketing efforts.

UK pet shop database

More Than Words’ marketing database comprises:

  • 2,874 pet shops (including pet store name)
  • 2,598 contact names for store owners, managers and budget-holders in pet stores,
  • 2,048 telephone numbers, and
  • 712 email addresses (including website address where available)

Our full service includes:

1. List of pet shops

  • complete list of UK pet supply shops,
  • contact information for pet store owners and decision makers
  • after purchase, you’ll have access to the data for 12 months
  • each entry includes multiple fields.

2. Three email broadcasts, one email marketing design, and full follow-up are included in each campaign

  • design and copywriting of one email,
  • three email campaigns delivered by our servers
  • receive detailed reports on who opened the email and clicked through to your website.

3. After-sales service

  • we have in-house technicians who can help you make sense of the data, whether you have technical skills or not.
  • advisory and review services will be provided by our account managers, designers, and writers.

To generate the maximum sales and leads from your marketing campaigns, we only want to sell you data that you can use.

Due to this, we only add entries to our list of pet shops for which we have adequate information, rather than adding entries purely for quantity.

Additionally, we offer the following accuracy guarantees:

  • 85% email address deliverability (excluding soft bounces)
  • 92% telephone number accuracy
  • 98% postal address accuracy

In the event that we don’t hit these targets, we can offer a pro-rata refund or issue replacement records.

More Than Words note – looking for SIC codes for pet shops? The closest UK SIC code is 47760 – “Retail sale of flowers, plants, seeds, fertilisers, pet animals and pet food in specialised stores”.

List of pet shops and retailers for marketing campaigns

Our list of pet shops gives you access to decision makers in this retail sector who have budgets and a need for your pet supplies service. 

The list is geared towards those running direct marketing campaigns, including email, phone, and postal campaigns.

Email marketing

For businesses marketing to our list of pet shops, email marketing campaigns are an easy, effective and low-cost option.

Every pet shop email address on our database represents an opportunity for you to establish your business as a leading pet supplier.

Email marketing campaigns can reach many people for a minimal cost. All you need is your B2B email database and some email marketing software to get started.


Telemarketing is an important marketing channel for all companies in this sector (including cattery suppliers or kennels) due to its low overhead costs and high response rates. 

A B2B telemarketing campaign lends a human touch to any campaign, making contacts feel more connected to you and creating stronger leads.

Let us do your pet store marketing

If your business is not able to carry out email or telemarketing campaigns to our list of pet shops, More Than Words can do it for you. 

We can run managed B2B email marketing campaigns and managed B2B telemarketing campaigns on behalf of your business.

These campaigns are created by our experienced marketing team to generate maximum leads and sales from our database.

What do pet stores buy?

Independent store owners are facing serious competition from superstores and internet sites. To stay afloat, smaller stores must move with the times and improve the products and supplies they stock.

Dog and cat ownership is on the decline, but the value of the industry is on the rise thanks to the high value pet owners place on their pets.

While fewer people own cats, more people are choosing unique animals that require less space, such as fish, smaller types of reptiles and other small animals. This has led to the creation of many new product lines, categories, and services.

In recent years, the industry has been transformed by holistic pet care. More and more premises are stocking organic dog food and treats, natural remedies, and vitamin supplements.

Pet accessories such animal-friendly leash or collar ranges take into account animal welfare. 

Advances in technology are also changing the way retail outlets operate and how customers can access them. The need for these solutions is growing among store owners. 

Companies selling products and services to this sector must provide solutions to help these stores meet changing consumer needs. 

Luxury pet products, natural, organic pet food, and web services will appeal to pet stores hoping to attract customers away from the major chains.

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Purchase a database list of pet shops

This list of pet stores is essential for businesses that are trying to sell products or services to decision makers within the sector.

For more information please call 0330 010 8300 or you can click here to email our marketing databases team.

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