Direct marketing to our hospital database
Our comprehensive hospital marketing database helps businesses who sell products or services to NHS organisations reach the right contacts and market effectively.
Public sector organisations can be challenging to sell to. Public sector buyers take longer to find out about and purchase a product, and they prefer to work with their familiar suppliers. But contracts in the public sector are often long-term and very valuable so they are worth the investment.
The NHS was founded in 1948 and is the largest publicly funded healthcare provider in the world. Healthcare expenditure accounts for 12.8% GDP in the United Kingdom. As a public service, purchasing decisions often involve a long and complex chain of authority
Typically, hospitals are organised as follows:
- Board members
- Directors and Department Heads
- Physicians/Service Providers
Often, the people at the top of the pyramid aren’t the best people to contact.
Despite the influence of board members, most procurement decisions are made downstream. Google Think Insights reports that while administrators are responsible for the bulk of hospital purchases, physicians are the top influencers. For healthcare marketers, this opens up a wide range of marketing opportunities.
So how do you know where you should aim your marketing messages?
Our healthcare database is part of our extensive UK public sector database. If you contact an account manager, we’ll ask you about your business and the types of hospitals you sell to. We will use this information to create a unique healthcare mailing list for you.
Your own hospital mailing list will contain only the contacts that are more open to your offers.
What’s on our hospital marketing database
More Than Words’ hospital consultants contact list contains:
- 2,573 hospitals (with mailing address),
- 52,012 consultant contact names,
- 16,146 telephone numbers, and
- 22.878 email addresses.
More Than Words’ hospital managers contact list contains:
- 1,654 hospitals (including Acute, Mental Health and Ambulance Trusts and their Hospitals)
- 13,782 consultant contact names,
- 14,789 telephone numbers, and
- 9,605 email addresses.
We update our healthcare data regularly so you have 12 months to use your list of hospitals from the date we supply it.
Use it as often as you can during this time to maximise your return on investment.
More Than Words note – looking for SIC codes for hospitals? The UK SIC code for hospitals is 86100 – “Hospital activities”.
Direct marketing to hospitals
Our hospital list is ideal for direct marketing. Direct marketing consists of direct contact between businesses and their target audiences in order to offer insight, information or services.
Indirect marketing is when you advertise and then wait for prospective customers to contact you. By direct marketing, you can deliver offers that are relevant for the people who you know are likely to be most interested in your products or services.
Email marketing to hospitals
As doctors and hospital staff often work long hours, marketing messages might not reach them right away.
Use email marketing campaigns to deliver valuable, relevant and informative content to healthcare industry email addresses that they can read later. Any business can benefit from email marketing, even those with little marketing experience.
Marketing platforms like MailChimp and Constant Contact automate email marketing campaigns. Using their analytics tools, you can A/B test your email elements to improve your marketing campaign over time.
If you wish to use email for marketing purposes, ask your account manager for recommendations. Analytical tools help marketers understand which of their contacts are most interested in offers.
Make sure to follow up with prospects in the order in which they opened your email or clicked through.
Telemarketing to hospitals
Getting into the public healthcare sector requires persistence. Due to the value of the contracts – and the importance of the services – hospitals on your list will be looking for providers who stand out.
Telemarketing is an effective way to do this. The telemarketers at More Than Words make contact with public sector organisations to promote our clients and prove their value. Opening a two-way dialogue with prospects over the phone makes your introduction memorable and personal.
Telemarketing is also an excellent tool for appointment setting. Asking prospective customers to complete a small step, like a meeting, increases the likelihood that they will convert.
More Than Words can help
Let us market your products or services to the hospitals on your list if you don’t currently have time or ability to do so.
More Than Words has decades of experience providing managed email marketing campaigns to the public sector . Experienced copywriters, designers, and campaign planners will create a compelling email campaign for you. Full campaign analytics will allow you to refine and adapt your marketing strategy over time to generate maximum leads from your hospital list.
We are also able to deliver telemarketing campaigns to the public sector if you want to take a more personal approach. You can use phone calls to follow up on your email or direct mail campaigns. Many of our clients generate sales through a combination of email and telemarketing.
Selling to hospitals – useful information
You need to understand how the public sector procurement process works before you engage in direct marketing to hospitals. All public bodies are subject to strict rules about how they spend their allocated funds.
Any purchase over £189,330 (as of 2020) will be subject to a public tender, but anything below this threshold can be handled by the organisation. NHS trusts and clinical commissioning groups (CCGs) are under pressure to open opportunities to public tendering.
Hospitals and organisations will look for businesses, products, and services that focus on benefits that are relevant and valuable to their targeted market. To attract new prospects, you need to offer innovative ways to meet targets, save money, and provide better care.
Businesses selling to the public sector can use direct marketing to get feedback from their target audience. Email, telemarketing, or direct mail are effective ways to contact a healthcare professional and get more information.
Find out more about our list of hospitals
Our hospital database provides comprehensive details of key decision-makers and budget-holders across the UK.
We will create a list of decision maker details tailored to your specific requirements based on your company, products and services.