As part of our survey methodology, More Than Words often creates focus groups tailored to our clients’ campaign goals.
A focus group is a group of people and companies who are likely to be buying products and services from your competitors – that is, they are your potential customers.
With this approach, you get to gather information about your potential clients so you can target marketing messages.
We’ll ask prospective clients about their hopes, pain points, price tolerance levels, awareness of companies and more in each of the phone interviews.
Our conversations will provide you and your sales and marketing teams with valuable audience information.
Find out what your clients really think
Running a business is hard and finding the time to discover what your clients really think of your products, services, and after-sales support is difficult.
But in clients’ answers lie real opportunities.
A customer satisfaction survey is often the most effective way to capture the opinions of clients least likely to respond to other forms of market research.
Examples of such customers include the elderly, the disabled, and those who are unable to access the Internet easily.
In addition, online and postal surveys tend to be answered the most by customers who are at either end of your customer satisfaction spectrum. They are either extremely happy with your service, or those with a serious complaint.
A skewed sample can lead to skewed data that can make it difficult to know what the average customer thinks.
- What do they like most about your company?
- Do they feel looked after when they need?
- Do you take too long to answer calls or emails?
- Does your product/service still solve problems?
Uncover new product/service opportunities
Your clients, particularly the ones who have been with you for years, understand the quality of the products and services you offer.
But is something stopping them purchasing more from you? Find out with phone survey research.
- Which related products do they buy from others?
- Would they consider buying it from you?
- What price points would they consider attractive?
- How many sales would you be likely to make?
Engaging telephone survey interviewer with conversation skills
We’ve got up to 5 minutes to make an impression.
5 minutes to find out the information we need and to make customers feel valued and included by contacting them for their opinions.
The first thing to remember is that you should have a good mix of qualitative and quantitative research questions.
Start with a simple survey question asking a customer to rate an element of your business, leading them to a place where they are thinking about the right area, and follow this with an open-ended question in which they can tell you a story about their experience.
Allowing customers to lead the conversation, adding just prompts for further information, is the best way to gather the data you need.
Why should you choose More Than Words for your telephone service?
- Bright, attractive people to represent your brand
- Great opening to engage recipients from the off
- Our people know when to talk and when to listen
- Quick, effective, efficient information extraction
Get live and to the minute campaign updates
For More Than Words, transparency is paramount to providing the highest possible return. You’ll be able to track your campaign in real time and access full notes from all calls made on your campaign
- Log in live to monitor campaigns progress
- No technical expertise needed to use system
- Meticulous, detailed notes from every conversation
If you want us to conduct public opinion research among the general population and specific business audiences, please click for our telephone market research service.
To find out more about conducting phone interviews with your clients and customers, please call us on 0330 010 8300, or click here to email us.