Business to business
Education sector
Public sector
Choice of decision makers
12 months’ usage licence

Up-to-date, fully-researched, GDPR-compliant UK marketing databases

More Than Words’ marketing databases contain the direct email, phone, and postal contact details for millions of named decision makers within UK businesses, schools, and public sector organisations.

Although many companies have recently diverted much of their spending into online marketing, direct marketing still has a place for companies wishing to generate more leads and sales.

With direct marketing, you control who receives your promotional messages, how they receive them, and the content of the messages.

Direct marketing is also far more measurable and trackable than web-based marketing.

You can greatly increase your return on investment with intelligent follow up of decision makers based upon the data generated on each campaign – ask us how you can do this for your company.

Choose the marketing databases you want

Successful direct marketing campaigns – like email marketing, telemarketing, and postal marketing – rely on selecting the contacts most likely to need what you sell.

You don’t have to buy our entire database – in fact, we’d prefer it if you got it touch with us and you told us about your business and who sell your products and services to.

We’ll then select the decision makers across our three databases (or the database you specify) most likely to benefit the most from working with you.

The more precise the targeting, the lower the cost of your direct marketing data or direct marketing campaign.

We offer eighteen different services to clients – please click on the link below of most interest to you or call us on 0330 010 3495.

6 business to business marketing database services

6 marketing to schools services

6 marketing services to the public sector

Marketing databases UK – how to order yours

For every company, their direct marketing campaign is unique to them.

Our team has over 100 years’ collective experience in planning direct marketing campaigns, sourcing the data needed for them, and executing campaigns which result in more leads and sales for clients.

The first step is to get in touch with us to let us know about your company, what you sell, and why your products and services offer the value they offer to clients.

With that information, we’ll come back with suggested targets for your campaign and how many we can contact by the method(s) you choose (email, phone, or post).

Please call one of our account managers on 0330 010 8300 or you can email our direct marketing team by clicking here.

More Than Words’ selection of marketing databases

Making money from marketing databases

If you are starting out as a business, expanding into a new industry, or introducing a new product or service, you can find the decision makers in businesses, schools and the public sector you need to sell to with our up-to-date, comprehensive and accurate UK marketing database.

Not only does our database contain the direct contact details of senior decision makers but it also contains the contact information for decision makers with defined areas of responsibility, such as HR, telecoms, fleet and more.

More Than Words’ marketing database and our back-up support will drive new leads and sales to your company for the next 12 months.

Why use a UK marketing database?

Unlike online marketing where you wait for prospects to contact you, you are in control with direct marketing.

Our UK marketing databases put the ball in your court – you decide who you contact, how you contact them, and which products and services you promote.

Use your B2B contact list to drive more sales and accelerate growth by getting in touch with the targeted contacts you choose – businesses, schools, and public sector organisations which can benefit from your specific products or services.

At More Than Words, we work with our clients to produce consistent, successful sales and marketing campaigns to the B2B, education and public sectors.

With our managed services, we create and deliver powerful marketing campaigns on your behalf using skilled in-house copywriters, designers, marketing reps, and content planners to target and convert leads from your database.

If you prefer to keep your marketing in-house, your dedicated account manager will provide support and feedback on your own campaigns.

Benefits of using email marketing databases

Email marketing is a popular and typically reliable method of marketing which allows you to communicate with customers immediately and in a form that they can access anywhere.

Establishes authority

The most successful businesses are those considered as an authority in their industry.

The best way to position yourself as an authority is through content – content in which you demonstrate your expertise and provide value to your prospects and customers.

Email is the ideal channel to deliver valuable content and increase your company’s exposure to key audiences.

Content in your email guides prospects through the four stages of the sales funnel from:

  • awareness to
  • interest to
  • decision and to
  • action.

It can take up to 13 exposures to your company, on average, for a prospect to become a lead and every email you send is a part of this process of building confidence and trust in your company and what you sell.

Email marketing provides you and your company with instant sales opportunities as well as building up a pipeline of future revenue.

Cost and time efficient

Email marketing is one of the most cost-effective forms of marketing for any business, especially smaller companies and start-ups.

Whether you choose a managed More Than Words campaign or you run your own campaigns, you can often run a year’s worth of email marketing campaigns for the price of a single telemarketing or postal mail marketing campaign.

You can send emails to a large number of contacts quickly and the speed with which you can send out campaigns means that you can take advantage of commercial opportunities much faster.

Increased accessibility

As long as your email is optimised for mobile (HubSpot attributes 46% of all email opens to mobile opens), your email marketing campaign will reach decision makers anytime and anywhere.

The immediate nature of email means that you can consider time-limited promotions and offers and begin seeing results straight away.

Benefits of using telephone marketing databases

Marketing calls are an effective way to generate strong, closeable leads, carry out market research, follow up on previous marketing campaigns and build personal relationships with contacts.

Immediate feedback on products and services

Telemarketing is a low-pressure way to follow up on and gather customer feedback about campaigns sent out via other marketing channels.

It offers customers a way to discuss their problems and ask questions whilst simultaneously building trust in your business.

A marketing call can help you to:

  • assess how interested a particular lead is in your products or services and
  • gain vital information about their challenges and buying cycles to help you to plan future campaigns.

Easier appointment setting

It can be difficult to stand out from the competition.

Online, you’re competing against alternative providers for the highest possible rankings on Google and, for that, you need a well-established inbound marketing campaign.

Telemarketing circumvents that as you get in touch with key decision makers at a time of your choosing.

Telemarketing is a highly effective way to book face-to-face appointments with prospects providing your company with a way of generating closeable sales lead without using ‘hard sell’ tactics.

Face-to-face meetings and personal appointments can significantly shorten the length of the buying cycle by providing an invaluable human connection early in the process.


It is easy to monitor and analyse the results of telemarketing so that you can adapt and improve your approach.

Telemarketing allows you to report the results of every step of your campaign to determine which elements are effective.

A/B testing is an effective analytic tool and involves dividing your database into smaller groups to see how well different scripts, approaches and offers work to generate leads.

Ask your account manager for feedback on your telemarketing campaign to benefit from their experience and further improve your strategy.

Benefits of using direct mail marketing databases

Postal mail provides the highest level of responses from direct marketing campaigns.

Many businesses leave it out of their strategy to save money but research has shown a consistently high return on investment for those who use it – direct mail marketing is a very worthwhile investment.


Forbes evaluation of a 2015 study, investigating the neuroscientific advantages of paper-based marketing, found that direct mail offers businesses specific advantages in connecting with the minds of customers.

Mail is a physical, tangible message that is delivered directly to the hands of your prospects.

This makes the content easier to process mentally and it delivers an unconscious value to the recipient.

As a result, decision makers are more likely to see its content as reliable and, by default, your company and its products and services.


Direct mail can be very effective on its own.

However, a multi-channel marketing strategy that incorporates print and digital can be up to 20% more effective, according to research.

Combining the permanence of print and accessibility of online mediums, a multi-channel strategy generates higher levels of trust in potential customers.

Reduced competition

Direct mail costs a little more than digital marketing methods so it is not as widely used.

This means that your campaigns do not have to fight for attention with dozens of other mailshots allowing your message to stand out to prospects.

Studies have shown that only 2% of advertisements capture the attention of prospects each day meaning that 98% of ads are ignored by consumers.

With an average response rate of around 9%, it is clear that direct mail gives you a significant advantage over your competitors.

Buying databases for marketing - FAQ

Marketing databases (sometimes known as direct sales customer databases) are computer files containing the contact details for decision makers within businesses, schools, or public sector organisation you wish to sell your products and services too.

In addition to containing information about the decision makers, they also often contain information about the business or organisation they work for (including geographical location, size, areas of responsibility, trading activities, and so on).

The marketing databases provided by More Than Words are supplied in one of the following three formats:

  • Microsoft Excel file
  • Microsoft Access file, or
  • Comma-separated values (CSV) file.

The purpose of a database for marketing is to promote your products and services to the audiences you’ve selected.

Marketing database are intended for outbound purposes only – in other words, the type of campaign where you contact the decision makers you want to sell to without being invited to do so first.

In addition to details on the decision makers and the company or organisation they work for is information on the contact method you wish to use – generally email, phone, and/or postal mail.

What companies use databases?

There are 10,000s of companies using marketing databases across the UK every month to promote what they sell to their target audiences.

Although much marketing has moved online in recent years, a significant proportion of British businesses still use email marketing, telemarketing, and postal marketing to generate more leads and sales.

The standard direct advertising definition (sometimes called direct approach marketing) is that is an approach used by companies to contact their target audiences directly with offers on their products and services.

For example, you make outbound and unsolicited telephone calls to prospective clients on a telemarketing campaign.

If you advertise your products and services on the internet and you wait for prospective customers to get in touch with you, this is called reactive marketing.

The same differentiation is true for both email and postal communications.

While many companies use multiple different forms of direct marketing to generate more leads and sales, most only purchase a database to launch one type of marketing campaign.

Those databases for example would be:

When you speak with a More Than Words’ account manager, please let them know which types of direct marketing methods you wish to use and they’ll make sure that your database contains the information you need to run these campaigns.

To explain the importance of keeping customer information up to date, think about a time when you receive a letter, an email, or a call where you were addressed wrongly by the company contacting you.

Personalisation is important in direct marketing – the more you can use it, the more successful your campaign is likely to be.

The people who own and work for businesses, schools, and public sector organisations change regularly.

According to Zoomdata, marketing data accuracy decays at these rates every year:

  • 60% of people change job titles within their organizations each year
  • 40% of email users change their email address at least once every two years
  • 25-33% of email addresses become outdated every year
  • 21% of all CEOs change every year
  • 20% of all postal addresses change every year
  • 18% of all telephone numbers change every year
  • 15% of email users change their email address one or more times a year

The older your data, the more you’ll spend on marketing to contacts who have changed or who are no longer there.

This is also one of the main reasons you should never consider using the free marketing databases which are occasionally offered on the internet.

The copyright on the data offered on many of the free marketing databases will belong to a large list owner.

It’s standard practice within the data industry to “seed” records.

A “seed record” is a false entry on a database which allows a list owner or a broker to track:

  • which companies are using their database,
  • whether they have a licence to use the data, and
  • whether they are using the data within the terms and conditions of the licence.

If you use a free marketing database, you should almost certainly expect to be contacted by the copyright holder and they will demand significant compensation for your unauthorised usage.

The data you use on a free marketing database will also likely be at least 2 years old or more.

The ultimate business database will contain:

  • the decision makers within organisations likeliest to need your products and services
  • as much information as possible about the decision makers’ responsibilities and the size of the organisation they work for
  • accuracy guarantees offering pro-rata refunds or replacement records if those targets are not met

The data will be licenced to you for twelve months use meaning that, over the course of the year, you can build your company’s credibility in the minds of your target audience and demonstrate the value in and efficacy of your products and services.

Your company will offer you full support on using the database and your company’s marketing team will be there to give you feedback and suggestions on the marketing materials you propose to send to your target clients.

With all of your customer databases, marketing can unlock significant extra revenue and generate increased loyalty from your existing clients.

In fact, it costs five times as much to find a new customer than it does to sell to an existing one.

For guidance on your customer databases and direct marketing, please speak with one of our account managers.

GDPR has significantly affected database marketing to consumers, to sole traders, and to unincorporated partnerships.

The effect on direct marketing campaigns to limited companies, schools, and the public sector have been limited in contrast.

In order to make sure that your marketing campaigns to limited companies, schools, and the public sector are compliant with GDPR, please observe the following three guidelines:

  • you should sell products and services of direct benefit to the operations of the business or organisation
  • you should not sell products and services of direct benefit to the individuals working for the business or organisation (for example, selling personal life insurance instead of selling key person insurance)
  • you should cease contacting the decision makers on your contact database who have requested that you don’t contact them anymore.

If you’d like to see More Than Words’ GDPR policy, please ask one of our account managers for a copy when you get in touch with us.

Contact us about our marketing databases for sale

Please call us, email us, or fill out the contact form and let us know what you want to achieve with direct marketing.

With you, we’ll find the contact details of the decision makers within businesses, schools, and the public sector in greatest need of your products and services on ur marketing databases.

Share with us how you want to market to them – phone, email, and/or post – and we’ll get back to you within 24 hours with a count and a fully-costed quote.

We’re open during office hours between Monday and Friday.

We’re available on 0330 010 8300 or you can email our database information team by clicking here.

We’re based in North Shields town centre if you want to come and visit us. There is plenty of free parking outside and we’re only three minutes’ walk from North Shields Metro station.

Call 0330 010 3495

Purchasing marketing databases for your campaign

To speak with one of our account managers, please call us on 0330 010 8300, click here to email us, or fill in the form below.