Business to business |
Education sector |
Public sector |
Email/phone/post |
Choice of decision makers |
12 months’ usage licence |
Up-to-date, fully-researched, GDPR-compliant direct marketing databases
More Than Words’ marketing databases contain the direct email, phone, and postal contact details for millions of named decision makers within UK businesses, schools, and public sector organisations.
Although many companies have recently diverted much of their spending into digital and social media-marketing, direct marketing still has a place for companies wishing to generate more leads and sales.
With database marketing, you control who receives your promotional messages, how they receive them, and the content of the messages.

Direct marketing is also far more measurable and trackable than web-based marketing.
You can greatly increase your return on investment with intelligent follow up of decision makers based upon the business data generated from each campaign – ask us how you can do this for your company.
How to order marketing databases
Our team of marketers has decades of experience with direct marketing campaigns.
From planning, sourcing the data they need, and executing campaigns which result in more leads and sales for clients.
The first step is to get in touch with us. Let us know about your company, what you sell, and why your products and services offer value to clients.
With that information, we’ll come back with suggested targets for your direct marketing campaign and how many we can contact.
More Than Words’ available data by sector

UK business database
We can help your business source and target over 3,000,000 business decision makers by email, phone, and post with our comprehensive, accurate, and up-to-date UK business database.
UK schools database
Approach over 50,000 British educational establishments with your message by email, phone, and post with our UK schools database.


Public sector database
Accurate contact details for decision makers within the public sector. Segment by areas of purchasing responsibility and annual expenditure. Find out more on our dedicated public sector database page.
Benefits of email database marketing
Email marketing is a popular and reliable method of database marketing. It allows you to communicate with any potential customer immediately, in a form that they can access anywhere.
Establishes authority
The most successful businesses are those considered an authority in their industry.
The best way to position yourself as an authority is through content. Create content which demonstrate your expertise and provide value to your prospects and existing customers.
This could include a blog post, case study, whitepaper or even video testimonials.
Email is an effective channel for delivering valuable content and increasing your company’s exposure to key audiences.
Email content guides prospects through the four stages of the sales funnel from:
- awareness, to
- interest, to
- decision, and to
- action.
It can take up to 13 exposures, on average, to your company for a prospect to become a lead.
Every email you send is a part of this process of building confidence and trust in your company and what you sell.
Email marketing provides your company with instant sales opportunities and builds up a pipeline of future revenue.
Cost and time efficient
Email marketing is one of the most cost-effective forms of marketing for any business, especially smaller companies and start-ups.
Whether you choose a managed More Than Words campaign or you run your own campaigns, you can often run a year’s worth for the price of a single telemarketing or postal marketing campaign.
Increased accessibility
As long as your email is optimised for mobile (HubSpot attributes 46% of all email opens to mobile opens), your email marketing campaign will reach decision makers anytime and anywhere.
The immediate nature of email means that you can consider time-limited promotions and offers and begin seeing results straight away.
Benefits of using marketing databases for telemarketing
B2B marketing calls are an effective way to generate:
- strong closeable leads,
- carry out market research,
- follow up on previous marketing campaigns, and
- build personal relationships with contacts.
Immediate feedback on products and services
Telemarketing is a low-pressure way to follow up on and gather feedback about campaigns sent out via other channels.
It can be used as a form of account management, allowing prospects to ask questions or address potential issues. This helps to build trust in your business.
A marketing call can help you to:
- assess how interested a particular lead is in your products or services and
- gain vital information about their challenges and buying cycles to help you to plan future campaigns.
Easier appointment setting
It can be difficult to stand out from the competition.
Face-to-face meetings and personal appointments can significantly shorten the length of the buying cycle. This is because it provides an invaluable human connection early in the process.
Telemarketing is a highly effective way to book face-to-face appointments with prospects. This will offer your company a way of generating closeable sales lead without using ‘hard sell’ tactics.
Measurable
It is easy to monitor and analyse the results of telemarketing so that you can adapt and improve your approach.
Telemarketing allows you to create a market research report for every step of your campaign to determine which elements are effective.
A/B testing is an effective analytic tool and involves dividing your database into smaller groups to see how well different approaches work to generate leads.
Benefits of our marketing databases for direct mail marketing
Postal mail provides the highest level of responses from direct database marketing campaigns.
Many businesses leave it out of their strategy to save money. However research has shown a consistently high return on investment for those who use it – direct mail is a worthwhile investment.
Tangible
A Forbes evaluation of a 2015 study, investigating the neuroscientific advantages of paper-based marketing, found that direct mail offers businesses specific advantages in connecting with the minds of customers.
Mail is a physical, tangible message that is delivered directly to the hands of your prospects.
This makes the content easier to process mentally and it delivers an unconscious value to the recipient.
Integrated
Direct mail can be very effective on its own.
However, a multi-channel marketing strategy that incorporates print and digital can be up to 20% more effective, according to research.
Combining the permanence of print and accessibility of online mediums, a multi-channel strategy creates a higher level of trust for potential customers.
Reduced competition
Direct mail costs a little more than digital methods so it is not as widely used.
Studies have shown that only 2% of advertisements capture the attention of prospects each day. This means that 98% of ads are ignored by consumers.
With an average response rate of around 9%, it is clear that direct mail gives you a significant advantage over your competitors.

Buying marketing databases - FAQ
Contact us about our marketing databases

Please contact us and let us know what you want to achieve and who you want to work with.
We’ll then find a wide range of contact details for decision makers within businesses, schools, and the public sector in greatest need of your products and services.
Share with our experienced B2B marketers how you want to market to them – phone, email, and/or post. Our team will get back to you within 24 hours with a count and a fully-costed quote.
We’re available on 0330 010 8300 or you can email our database information team by clicking here .

Purchasing marketing databases for your campaign
To speak with one of our account managers, please call us on 0330 010 8300, click here to email us, or fill in the form below.