Email marketing to mortgage brokers
Our mortgage broker database is all you need to get started on launching effective email marketing campaigns .
Using email marketing software, the email process is largely automated.
Most platforms provide drag & drop templates that allow you to add your own images, headlines and copy.
Once you have added your selection of contacts from a B2B email database they are sent according to a schedule you choose.
The emails are then automatically tracked so that you can see who opened, clicked and visited your website.
Email has one of the strongest ROIs (return on investment) of all marketing channels – as much as 122 percent on average .
There are also a variety of subscription options available with email marketing platforms.
Some let you sign up for free and pay a small fee per email. Or you can pay for a monthly subscription to send large numbers of emails at once.
Telemarketing to mortgage brokers
The main benefit of B2B telemarketing is that you can immediately gauge the level of interest your prospects have in your product or service.
Opening a two-way dialogue allows you to quickly qualify the leads on your mortgage brokers contact list.
This ensures that you don’t invest more time than necessary on a deal that is going nowhere.
Telemarketing offers a personal approach that helps the customer to feel more confident in working with your business.
You can answer questions and ease pain points. It creates a sense of rapport that is important in B2B purchase decisions.
As with email marketing, your results are trackable in real-time, allowing you to refine your campaigns over time.
Do you want us to market to your mortgage broker database instead?
If you don’t have the time or ability to carry out your own email or telemarketing campaigns, More Than Words can do it for you.
We can run managed B2B email marketing campaigns to your broker list on your behalf. This would cut the cost of training or hiring marketing experts to do so.
Your email campaigns are managed and worked on by experienced copywriters, designers and campaign planners.
Our team will provide full reporting data after each campaign is sent out.
Our telemarketing service
For businesses low on time or who don’t have their own telesales team, our managed B2B telemarketing campaigns provide experienced telesales representatives.
Our telemarketers are skilled at appointment setting, lead generation and market research.
They ensure that your telemarketing calls are researched and professionally conducted, allowing you to focus on other aspects of your business.
Postal marketing to mortgage brokers
We don’t currently run managed postal mail campaigns to mortgage brokers but our business to business mailing list can be supplied for use by 3rd party mailing houses.
More Than Words Note: Could your products or services benefit financial advisors? If so, click here to find out more.
Selling to mortgage brokers
Approximately two-thirds of UK mortgages are currently sourced by mortgage brokers which is good for the sector as a whole. For individual mortgage advisors this means they need to work hard to stand out from the crowd.
As a supplier of goods or services to this sector, the easiest way for you to generate strong leads is to offer prospects something innovative that makes for a better mortgage deal.
Research the contacts on your database to see what their target market is. Then focus your proposal on how it helps them to appeal to this audience.
As an example. for mortgage brokers specialising in residential, shared ownership mortgages, cost-effective financial services that help their customers to improve bad credit or find more suitable credit agreements should be an easy sell.
Similarly, insurance companies might find mortgage brokers are open to adding their service. This would offer a way to create a convenient and stress-free experience for their clients.
Find out more about our mortgage broker database
More Than Words’ list of mortgage brokers is a comprehensive, accurate and up-to-date source of contact details for brokers across the UK.
If your business is selling products or services into this sector and you would like to find out more, please call 0330 010 8300. Or click here to email our marketing databases team.