Why purchase a list of hairdressers and a beauty salon database? I’ts because they’re ideal for building up your company’s reputation in and revenue from this important and growign sector of the economic.
A marketing list of hairdresser is a valuable marketing tool for businesses selling products or services to companies in the beauty industry.
More Than Words’ hairdressers and beauty salon database is a thorough and up-to-date resource for generating leads and sales through salons currently operating in the UK.
Who needs a beauty salon and hairdressers database?
More Than Words’ list of email addresses for hairdressers makes it easy for businesses who make and distribute beauty products, hair products or salon equipment to target salon decision-makers.
Hairdressers buy a lot of products both to use and sell in their salons as well as the specialist furniture and tools needed to perform treatments.
Often hairdressers and beauty salons are small, independent companies and this makes a hairdressers and beauty salon database a useful resource for locating the businesses in your niche.
Three advantages of working with our hairdresser salon database
The hairdressers database service from More Than Words includes:
1. UK hairdressers list and beauty salon database with accurate addresses and contact names
- a comprehensive hairdressers database free of duplicates and regularly updated to confirm that the data is correct,
- a list of beauty salons in UK cities (including beauty salon email addresses managers and decision-makers),
- hairdressers email addresses in xls format for ease of use,
- multiple fields included per entry, and
- 12 month’s use of the data from the date of purchase
2. One email marketing design, three email broadcasts and full follow-up reporting
- one email designed for you by our in-house team of experienced copywriters and designers,
- three email broadcasts sent via our trusted servers at a time specified by you (depending on availability) to the chosen contacts from your hairdressers email marketing database, and
- full reporting for each campaign sent three days after each email broadcast. You’ll receive a spreadsheet that shows which recipients interacted with your email, who opened it or clicked through to your website and how many times.
3. Hairdresser salon database list – after-sales support
- our in-house data technicians provide free technical support for 12 months after your beauty salon database purchase to help you to get the most out of the data, and
- you will have a dedicated account manager and access to the copywriting and design teams who will review and give feedback for any marketing materials you product in-house.
What is included on the beauty & hair salon email list
More Than Words’ hairdressers database provides a comprehensive list of hairdressers. There are:
- 35,607 records with postal addresses,
- 24,484 phone numbers, and
- 5,700 hairdressers email addresses.
You don’t have to buy the entire database from us.
In fact we recommend that you speak with your account manager first so that they can pull a bespoke data selection based on your product, service or niche.
Where does the hair and beauty sector fit in the UK economy?
Sage estimates that the hair and beauty industry brings in around £7.5bn to the UK economy every year, making it one of the country’s largest and most lucrative sectors.
There are around 43,000 salons currently operating in the UK and this number is growing.
Between 2015 and 2016 10,000 new salons opened in the UK and the Office for National Statistics recorded that consumers spent approximately £1.7bn in UK salons in the first quarter of 2020 alone.
The increasing number of salons (combined with clear evidence that consumers are keen to spend money in them) makes hairdressers and beauty salons a prime target for businesses selling products and services related to this industry.
How to use a hairdresser and beauty salon database to sell to your products and services
Selling to the contacts on your hairdressers database requires more than simply having a list of salon email addresses.
To sell a product or service to beauty professionals you will need to understand the challenges of their business and demonstrate how your product or service acts as a solution.
2020 was a challenging year for face-to-face businesses as a result of the coronavirus pandemic but the ways that salons overcame these issues provides a useful opening for businesses such as yours.
Hair and beauty salons were one of the last types of business to still use pen and paper solutions to manage appointments but this was forced to change over the course of 2020.
With online bookings and telephone appointments becoming the only way to book clients, many salons are now looking to get or improve their salon software.
The cost of starting a salon can range from £10,000 to £25,000 and keeping it running means constantly looking for cost effective ways to bring in clients and keep them loyal.
The number of hair and beauty salons in the UK grew more than any other high street business in 2018 meaning that salon owners are under constant pressure to outperform their competitors and offer unique value to their clients.
An effective approach for email marketing campaigns to hairdressers will focus on a product, service or offer that helps them to do this.
For example, you may be able to offer samples of a new product for free that they can try with customers or services such as flexible delivery times or low minimum orders to help them to stand out.
The foundation of your message should be that you are there to help them to do better in their business – what you can do for them rather than what they can do for you.
Additional support with your beauty salon database
If you wish to purchase a list of email addresses for salons and create your own marketing materials you will still have access to a More Than Words account manager who can provide feedback and advice as required.
However, our managed email marketing service takes all of the hard work out of your hands and places it into those of our experienced team.
In addition to the hairdressers and beauty salons database, our in-house copywriters and designers will create one email design for you, based around an offer, product or service of your choice.
More Than Words is a sales-oriented marketing company meaning that anything we design for you will aim to generate as many leads and sales as possible on your behalf.
Once the email has been designed it will be optimised so that it will load quickly on any device and then we will send your first three email marketing campaigns to the contacts on your hairdressers database on your behalf.
These broadcasts go from our trusted servers to ensure maximum deliverability and the best results.
Three days after your campaign has been sent we will send you a spreadsheet that shows every time your email was interacted with by the contacts on your hairdressers marketing database.
You will be able to see every time the email was opened, every time a recipient clicked through to your website (and how many times).
We then recommend that you follow up with these contacts in order of how many times they interacted with your email – starting with the most engaged.
Alternatively, for an additional fee we can provide an outsourced telemarketing campaign to the contacts on your list and have our experienced telemarketers follow up, perform market research or book appointments for future calls with your own sales team.
More Than Words’ list of hairdressers and beauty salon database – after-sales support service
You can use the data on the beauty salon and hairdressers database for a full 12 months from the date of purchase.
If you are unsure how to use your database effectively we provide free technical support for the entire 12 month period.
Just call or email the team and someone will get back to you as quickly as possible (this is usually immediate and rarely longer than three hours).
As a More Than Words customer, you also get the full support of an account manager and access to our team of copywriters, designers and campaign planners who will review and provide feedback for any marketing material you produce in-house within one working day.
Find out more about of our list of hairdressers and beauty salon database
To speak to us about our hairdressers database or to get more information about our managed email marketing campaigns and telemarketing services, please call us on 0330 010 8300 or click here to email our direct marketing team.