Selling to facility management companies
An integrated facilities management service handles all the responsibilities tenants and owners have to keep their premises running well.
There are many challenges these companies face to stay in business.
So, by providing a solution that can help is key to the success of your direct marketing campaign.
Here are some of the approaches we suggest when creating direct marketing campaigns:
Adding value for end users
The modern building owner no longer focuses solely on the cost of building a new building.
Because the cost of operating and maintaining the buildings is also important to them.
For product decisions they rely on the expertise and experience of their facility managers.
But building owners often expect their facility management services to spend less each year.
This is despite the cost of building materials and the growing number of employees, as well as rising labour costs.
The most common solutions owners are looking for from their facilities management company include:
- cost-effective maintenance and repairs
- energy-efficient and sustainable buildings
- the ability to reduce operating costs
- increased safety
- updates of the interior of the building to meet the needs of tenants or to attract customers
- a building with a very long lifespan
The facilities management service provider today has a very large role in helping the owner meet building performance requirements and to manage what is often a very large budget.
In order to prove that your product is the better option for the type of building they manage, you need to learn as much as you can about it.
Learn what innovations are useful in the current environment.
In the wake of the pandemic, many facilities are relying on data insights to improve compliance with building health rules.
Sensors are available to measure everything from occupancy to temperature to air quality. Yet they are not being used nearly enough.
Businesses can use data around footfall to determine when to clean rooms or equipment instead of cleaning things at set times.
Property management benefits, but so do clients, especially as they’re saving money.
You can also develop better products by staying current on this information, since they’ll be based on market demands.
Adapting to changes
The facilities manager has to be familiar with hundreds of products and systems.
On top of that, they have to remain up to date on the latest product advances.
Facilities services should keep up to date with new digital tools that can help them track and monitor products more effectively.
But products and systems are evolving faster than they can keep up
Facilities managers want to learn. If you offer education as part of your direct marketing efforts, including events and seminars, they’ll pay attention.
Get your own facilities management marketing database
Get in touch with high-level decision makers in over 3,769 facilities management companies.
We can create a list for you based on your company and the types of building and organisation you want to approach.
To speak to one of our account managers, please contact us on 0330 010 8300 or you can click here to email our marketing databases team.