Please let your account manager know what specifics you are interested in, such as:
- dementia care
- older person care agencies
- nursing home and residential care services
- mental health organisations
They’ll run a bespoke count and quote for your marketing database or campaign.
Home support care agencies in the UK economy – an overview
Ibis World estimates that the home care industry in the UK stands at around £5bn annually, spread across 11,325 businesses.
The sector has faced significant challenges in recent years as the result of austerity, followed by the coronavirus pandemic.
The recruitment and retention of support worker employees has been a challenge.
This has led to some providers being forced to offer care to fewer people – a situation that many organisations in the sector are keen to resolve.
Some nursing care and live in care providers credit the introduction of research and new technological solutions to the continued rise in quality ratings for personal care.
The sector is currently very open to any solutions that can help carers to do their jobs more efficiently while providing a consistently superior level of care.
How to sell to decision makers in this sector
There are three main points that any home support provider in the UK is focused on at the moment.
Support providers are keen to embrace technology in order to address the challenges of an ageing population.
Technology that is in the most demand are those that can:
- increase productivity or
- keep families up to date with the health and status of their loved ones
Recruitment and retention
Social care has long been troubled by difficulties around recruitment and retention.
Organisations are always looking for solutions that can reduce the risks to support workers and improve outcomes for service users.
Training and education that helps agencies to attract the best care workers is also highly desirable.
Home care costs
As government spending within the local authority drops, the average home care service can expect a growth in privately purchased care.
A home care provider is preferable to residential care for many. It offers a solution that is more comfortable and more cost-effective.
Suppliers that can help these agencies to stay affordable will generate the strongest leads in this sector.
Sell more with our home care agency database
Find out more about our list of domiciliary care agencies database and start generating leads as soon as possible by calling 0330 010 8300.
You can also click here to email our direct marketing and marketing databases team.