Why it’s important to market to architects
On any building project, an architecture firm holds the majority of the power.
From planning permission to interior design, an architect’s extensive experience makes them the most important member of the building and design team.
Our list of United Kingdom based architects contains these important decision makers.
Research shows that, on small-to-medium design and building projects, architect-specified products and services often go straight through to the final phase without question.
This fact alone strongly demonstrates just how important it is for your product or service to win over an architect in order to repeatedly secure high-value contracts on award winning projects.
Strategic and targeted selling to our list of architects
Selling to an experienced, qualified architect is a process which, to be successful, must be planned and followed through.
More Than Words Marketing can handle the design and broadcast sides of your marketing campaigns.
We strongly recommend that you use our list of architects in Great Britain to send off one email campaign a month.
You should also combine email marketing from your list of architect firms with other types of marketing – we’ll explain why later in this article.
Get to know your audience and the types of project they work on
Each architectural practice on the database will have its own specialism.
There is significant value in separating the UK architecture database into prospects and suspects:
- “prospects”: (those with a very high likelihood of specifying the type of product or service that you sell), and
- “suspects”: (what you sell might not be of particular relevance on the majority of jobs they do but they may need it occasionally).
For prospects, your marketing communications should focus around a short summary of both the unique selling points of your product or service and recent projects for which it was specified.
For suspects, blanket marketing of your product or service risks commoditising it.
Your marketing will deliver a better return if you demonstrate to your potential clients in the clearest possible terms the benefits your product or service brings to existing buildings or newly designed spaces you are already involved in.
Combine email marketing with other forms of marketing to appeal to architecture firms
Here at More Than Words, we believe that all companies should constantly develop and refine their “marketing mix”, on a varying scale personal to them.
Email marketing should be one of a number of channels you adopt in an attempt to reach buyers.
You should also consider postal marketing, telemarketing , social media campaigns, exhibiting at niche trade shows and exhibitions, and more.
Our architect database marketing service
The list of architects offered by More Than Words Marketing contains:
- 5,340 architectural practices,
- 2,383 email addresses,
- 5,340 contact names,
- wider location search (e.g. Greater London),
- specific address search (e.g. St Paul, EC4M),
- architects working on both commercial and residential projects, and
- information on legal status (sole trader, partnership, limited company, PLC)
1. Architect database