We use the following six approaches to generate the maximum level of enquiries and sales from the email campaigns we run for you.
1. Send messages of value to recipients
The focus of each of your emails will always be to encourage interaction with recipients which eventually lead to new deals.
However, the decision-makers you contact will stop opening messages from you if all they ever receive from your company are transactional emails or sales pitches.
While some of the emails you send will be overtly sales-led, a successful digital strategy has more variety.
You need to also share your insights and experience in providing solutions and positive outcomes to your existing customers.
The more potential customers learn from you, the more they value your information. This makes it easier to gain their trust when they’re close to making a purchasing decision, and customer loyalty later on.
For clients using our managed email marketing services, our copywriters thoroughly research:
- your industry,
- the products and services you sell,
- why buyers need them,
- what stops buyers from making a purchase, and
- your competitors.
The sales pitch element of each email campaign will be driven by clearly describing:
- the benefits of your products and services and
- how they solve an issue for a client or help them to make more money.
2. Don’t overcomplicate appearance and remember compatibility
All of your email designs from More Than Words Marketing are created in-house from scratch – we never use an email template.
Your design will look as if it’s come from your company.
We will use your logo, your fonts, your taglines, and your company colours.
When a recipient clicks through to your website from your email, they will see consistent branding which delivers confidence and peace of mind.
3. Predictability and visibility
As a key part of your email strategy, you should send your messages to subscribers at roughly the same time of the month.
In 3 to 4 months’ time, recipients will:
- expect to see your message,
- appreciate the timeliness of delivery, and
- be more likely to open and read the contents.
4. Give something to get something back
Do you have a content creation and digital marketing strategy centring around sharing important and useful knowledge with your target audience?
Do your blogs and online articles offer new perspectives on the value that your products and services deliver to clients?
Linking back to your online content marketing library of articles or case studies is a successful way to build credibility in any small business.
Better still, we can track which of your recipients click through to read the articles and then pass their contact details on to your sales team for follow up.
5. Always ask for the business
We would recommend a mixture of links to your website (for tracking purposes), your email address (so you can receive direct enquiries), and your telephone number.
Ensure that the call to action is where it’s expected – email recipients expect the call to action to be at the bottom of an email so it should always be placed there.
There is, however, no disadvantage into having additional calls to action.
6. Respect the wishes of recipients who no longer want to be contacted
Our managed email marketing team manages all unsubscribe requests for you during the course of your campaign.
Responses to your email campaigns
For clients purchasing our managed campaigns, we provide you with immediate notification on direct enquiries and full reports on email marketing campaigns.
LIVE Lead service
More Than Words’ LIVE Lead service team will forward you the details of any direct enquiries from your chosen decision makers within 30 minutes of receipt.
For a variety of different reasons, mainly technical, you don’t receive direct responses from clients on the campaigns we broadcast for you.
Instead, we handle all initial interactions with email recipients on your behalf.
The important market intelligence you gain from your campaign reports
Three days after your email campaign is dispatched, we send you a full report showing the following information:
- openers – we send you full details (including name, company, email address, main telephone number, and more) of every decision maker who opens your email.
We also show you the number of times they have opened it in the three days since they received your email.
- click throughs – we will also send you full details of every recipient who clicks through to your website from your email.
As with openers, we also indicate the number of times they have clicked on the links in your email within the three days since transmission.
As with Google Analytics, you can use this information to understand what works, what doesn’t and who your most engaged prospects are.
Working with More Than Words, the UK digital marketing agency service
We’re open during office hours between Monday and Friday.
Please call us, email us, or fill out the contact form and let us know what you want to achieve with email marketing.
Our email marketing agency team is available on 0330 010 8300 or you can contact them by email by clicking here .