Mortgage company database for direct marketing campaigns
More Than Words’ list of mortgage brokers is part of our extensive UK business database. This provides accurate contact information for decision-makers in mortgage brokerages all over the UK.
What is a mortgage intermediary?
For consumers looking to buy property, finding the right lender is key to finding a mortgage that suits their personal circumstances.
A mortgage intermediary (or ‘broker’) specialises in finding a mortgage lender that best suits the requirements of the buyer. So they can find exclusive deals, help with adverse credit, give mortgage advice and fill out mortgage applications for the bank or building society.
According to the Financial Conduct Authority (FCA) , there are 5,210 directly-authorised mortgage intermediary firms listed on the Financial Services Register. They are located across the UK and employ 34,105 people.
If your business sells products or services to mortgage brokers then a database is essential for finding current, relevant mortgage brokers to market to.
What’s on our mortgage broker database?
Our mortgage brokers database contains:
- 2,584 mortgage brokers,
- 2,584 mortgage adviser and broker names,
- 1, 917 telephone numbers, and
- 1,158 email addresses.
You can choose the specific types of broker your business is looking to work with, including major companies such as:
- Cambridge Building Society,
- Primis Mortgage Network,
- Precise Mortgages,
- Newcastle Building Society,
- Family Building Society (Epsom),
- Hanley Economic Building Society,
- Principality Building Society (Cardiff), and more.
More Than Words note – looking for SIC codes for mortgage brokers? The two most likely are 64922 (Activities of mortgage finance companies) and 64929 (Other credit granting)
Marketing to mortgage brokers
By using our mortgage broker database, your business can access high-value decision-makers with budgets and a need for your products or services.
So, the key to successful marketing is showing brokers something that makes their job easier.
For example this could include:
- a service to help borrowers with their credit score,
- an addition to the mortgage product that makes it more appealing such as insurance or solicitors legal services.
Email marketing to mortgage brokers
Our mortgage broker database is all you need to get started on launching effective email marketing campaigns.
When using email marketing software, the email process is largely automated. Most platforms provide drag & drop templates that allow you to add your own images, headlines and copy.
Once you have added your selection of contacts from a B2B email database they are sent according to a schedule you choose. The emails are then automatically tracked so that you can see who opened, clicked and visited your website.
Email has one of the strongest ROIs (return on investment) of all marketing channels – as much as 122 percent on average. There are also a variety of subscription options available with email marketing platforms.
Some let you sign up for free and pay a small fee per email. Or you can pay for a monthly subscription to send large numbers of emails at once.
Telemarketing to mortgage brokers
The main benefit of B2B telemarketing is that you can immediately gauge the level of interest your prospects have in your product or service.
Opening a two-way dialogue allows you to quickly qualify the leads on your mortgage brokers contact list. This ensures that you don’t invest more time than necessary on a deal that is going nowhere.
Telemarketing offers a personal approach that helps the customer to feel more confident in working with your business. You can answer questions and ease pain points. It creates a sense of rapport that is important in B2B purchase decisions.
As with email marketing, your B2B telemarketing results are trackable in real-time, allowing you to refine your campaigns over time.
Do you want us to market to your mortgage broker database instead?
If you don’t have the time or ability to carry out your own email or telemarketing campaigns, More Than Words can do it for you.
We can run managed B2B email marketing campaigns to your broker list on your behalf. This would cut the cost of training or hiring marketing experts to do so.
Your email campaigns are managed and worked on by experienced copywriters, designers and campaign planners.
Our team will provide full reporting data after each campaign is sent out.
Our telemarketing service
For businesses low on time or who don’t have their own telesales team, our managed B2B telemarketing campaigns provide experienced telesales representatives.
Our telemarketers are skilled at appointment setting, lead generation and market research.
They ensure that your telemarketing calls are researched and professionally conducted, allowing you to focus on other aspects of your business.
Postal marketing to mortgage brokers
We don’t currently run managed postal mail campaigns to mortgage brokers but our business to business mailing list can be supplied for use by 3rd party mailing houses.
More Than Words Note: Could your products or services benefit financial advisors? If so, click here to find out more.
Selling to mortgage brokers
Approximately two-thirds of UK mortgages are currently sourced by mortgage brokers which is good for the sector as a whole. For individual mortgage advisors this means they need to work hard to stand out from the crowd.
As a supplier of goods or services to this sector, the easiest way for you to generate strong leads is to offer prospects something innovative that makes for a better mortgage deal.
Research the contacts on your database to see what their target market is. Then focus your proposal on how it helps them to appeal to this audience.
As an example. for mortgage brokers specialising in residential, shared ownership mortgages, cost-effective financial services that help their customers to improve bad credit or find more suitable credit agreements should be an easy sell.
Similarly, insurance companies might find mortgage brokers are open to adding their service. This would offer a way to create a convenient and stress-free experience for their clients.
Find out more
More Than Words’ list of mortgage brokers is a comprehensive, accurate and up-to-date source of contact details for brokers across the UK.
If your business is selling products or services in this sector and you would like to find out more, please call 0330 010 8300. Or click here to email our marketing databases team.