List of butchers for direct marketing campaigns
More Than Words Marketing’s list of butchers includes contact details of shops across the UK and is part of our extensive UK business database.
There are fewer master butchers active in Britain today than 40 years ago. UK high streets had more than 20,000 independent butchers in the 1980s. By 2016 there were just 5,240.
The decline is mostly due to the rise of supermarkets. Supermarkets offer pre-packaged meat options and their own fresh meat and cooked meat counters alongside an extensive range of other produce.
But although supermarkets offer the highest standard of convenience available, this does outweigh the public’s perception of the great value offered by their local butcher.
The average high street butcher shop saw significant increases in sales in 2020 due to the impact of the Coronavirus pandemic. So, this is a key time for any butchers to innovate and diversify in order to draw customers away from the supermarket.
What’s on our list of butchers?
More Than Words’ database of butchers contains:
- 5,258 butchers’ shops
- 4,923 contact names for decision-makers in these businesses
- 3,281 direct phone numbers for the contact listed
- 1,147 email addresses
More Than Words note – looking for SIC codes for butchers? The correct UK SIC code is 47720 – “Retail sale of meat and meat products in specialised stores”.
Our service includes:
1. Database of butcher shops
- list of butchers and butcher shops
- butcher email addresses and phone numbers
- 12 months of use of the data from the point of purchase
- multiple fields per entry.
2. One email marketing design, three email broadcasts, and follow-up reports
- our writers and designers craft a compelling email design,
- three email marketing campaigns, dispatched from our secure servers
- you will receive full reporting on each email campaign three days after it is sent.
3. After-sales service
- we have in-house data technicians ready to help you use the data you purchase.
- advertising support with any campaigns you design yourself
How do butchers respond to direct marketing?
With our list of butchers, your business can use direct marketing to reach decision-makers who have budgets and a need for your products and services.
Direct marketing is proactive marketing. Instead of creating ads and hoping someone sees them (as you would with indirect or reactive marketing), you find the right people and then target them. Your call to action should enable your target audience to respond directly to your direct marketing message.
Two of the best marketing channels for offering direct response are email and telemarketing.
Email marketing to a database list of butchers
By emailing butchers, you can make sure that your messages are delivered directly to your contacts.
Every business can do it, even those without much experience. You can easily create professional emails by combining your B2B email database with email marketing platforms like MailChimp or Campaign Monitor.
Platforms with customisable templates help you create emails quickly.
The platforms also offer automatic campaign tracking. One of our account managers can advise you on the best platforms to use with our butcher database. Automatic campaign tracking, as well as third-party tools such as Google Analytics can also be used to test the various elements of your emails.
You can A/B test your subject lines, offers, and even images to see what performs best. Additionally, email marketing software can measure opens, clicks, bounces, and conversions automatically, saving you valuable time.
Telemarketing to butchers
Calling your list of butchers is a cost-effective way to generate appointments and leads.
Telemarketing is an immediate contact channel, letting you ascertain right away whether or not prospective clients are interested.
You can also use telemarketing to get feedback from your target market about how welcome your product/service is to the sector.
Could you run email and telemarketing campaigns to butchers for me?
More Than Words can handle your marketing campaigns to your butchers’ contacts if you don’t have time or ability to do it.
Our managed B2B email marketing campaigns are designed and executed by our experienced marketing team.
Three days after each email send, we’ll provide a full analytics report letting you know how the campaign is doing.
More Than Words also offers managed B2B telemarketing campaigns.
Our B2B telemarketing team contacts prospects on your behalf to generate leads or schedule appointments. We can follow up on your email campaigns or even conduct market research.
Selling to our list of butchers
The meat, fish and poultry industry accounts for a large share of the UK economy.
This ensures that there are still plenty of opportunities for any local farmer or supplier to make valuable connections.
Selling to butchers is no different than selling to any small business. They need to know that whatever you are offering will help them to deliver the highest quality meat to their customers.
Perhaps you can offer delivery services, recipes or have a farm focused on animal welfare. Whatever your angle, make sure your marketing campaigns highlight the benefit to the end user, that your prospects can pass on.
This segment benefits from telemarketing since entrepreneurs want to establish relationships with suppliers. Putting a human face to your brand is crucial to building relationships with clients in this sector.