We were approached by a company who worked with care homes across the UK.

Having already identified the names and telephone numbers of 1000 prospective care homes, the client was looking for specialist support in performing a data cleanse – to verify contact information and enhance their existing list in preparation for an upcoming lead generation campaign.

Our approach

In the first instance, we proposed using our internal telemarketing team to identify and accurately record the information required by our client.

Additionally, we explored what was required of the proposed lead generation campaign, quickly establishing that it would be more efficient and cost-effective to run the two campaigns as one – delivering the data cleanse and generating leads via our telemarketing team.

We were able to provide the information in a specific format, as required by the client in order to upload it directly into their CRM and email sending software.


Records cleansed and updated with accurate email addresses and managers’ names


Records verified as no longer trading


Leads generated



Thanks to successfully completing both the data cleanse and lead generation campaigns consecutively, our client was left with spare budget – which they were able to use immediately to repeat the campaign for a further 3,000 care homes.

Get in touch

We’d appreciate the opportunity to find out more about you, your company, your products and services, and the UK businesses, schools, or public sector organisations you sell to.

Please call us on 0330 010 8300 or click here to email us.

Find out more about our Data Cleansing Services

To speak to an account manager, please call on 0330 010 8300, click here to email us, or fill in the form below and we’ll get back in touch with you as soon as possible.