Contact your existing customers
Discover areas of potential improvement
Experienced telephone surveyors
Feedback on company performance
Create new in-demand products & services
Track campaign progress online

Why phone interviews are better for data collection and market research than web surveys

Companies of all sizes conduct telephone surveys to measure customer satisfaction levels. They also benefit from:

  • valuable customer feedback on proposed new products and services
  • knowing which areas of after-sales service which could be improved and
  • new sales opportunities which present themselves during calls.

A telephone survey also has clear and valuable brand building benefits in that it demonstrates that your company genuinely cares about how its clients perceive it and the quality of the products and services you sell.

Telephone surveys versus more traditional methods of data gathering

Telephone surveys offer distinct advantages over other survey methods.

Many view face to face interviewing in shopping centres and major shopping streets as an unwelcome distraction, concerned that the person stopping them to talk is only interested in making a sale.

Web surveys, although convenient, are hampered by low participations rates.

Whereas with phone interviews the answers to open ended questions in the course of a conversation are more in-depth and expressive, people filling in an online survey rarely stretch past one sentence when asked for the very same questions. It does seem that the personal touch offered by telephone surveys really does make the difference.

A telephone survey is a more cost effective approach to finding out more about your clients and your role in their lives and businesses.

You get higher engagement levels and response rates from your clients and, as a result, more information in the answers clients give to your questionnaire.

How to order a telephone survey with More Than Words

To deliver the best results for clients from phone surveys, each campaign must be given careful consideration prior to launch.

We need to agree with you the questions we’ll ask your clients on your survey. Once we understand what you want to achieve from your telephone survey, we’ll be able to advise you on the questions most likely to achieve the outcome you want.

Using our in-house survey software, we’ll then create a screen which allows easy input for our telephone surveying interviewers to input the data they need accurately and quickly.

Highly significant in generating the response rate and collecting data of use on a telephone survey is the script and the order of questions. Together with a creation of the brief for the surveyor so that they fully understand the aims of the campaign, a script writer will phrase the question and structure the order of conversation used on your campaign with the specific goals of improving response rates.

Book your phone survey today

To find out more about our telephone surveys, please call us or click here to email us.

If you want us to conduct market research among the general population and specific business audiences, please click for our telephone market research service.

Phone Survey Benefits

Phone Survey FAQ

Trained interviewers are better at creating more positive responses from potential respondents on each call.

For the past decade, most of our researchers have graduated from customer service and telemarketing backgrounds meaning that they’re better able to steer conversations in a way which doesn’t affect the opinion of your customers to the telephone survey we’re conducting.

In our experience, the main phone survey advantages are accurate data collection and the ability to leave the people we speak with on your behalf with a positive impression of your company.

As with all other phone survey providers, the main disadvantage is getting through to clients in the first place to conduct their telephone interview. In addition, time is a factor – if we keep someone on the phone for more than 5 minutes, then they may begin to view the call as unwelcome. This demonstrates why detailed planning of a campaign is so important.

Telephone surveys cost money – a telephone survey is one of the most expensive forms of data collection available to a company.

However, what we learn during the telephone calls we make for you will positively influence the future shape, direction, and profitability of your company.

The key to creating the most successful telephone surveys is to know what you want from it prior to launch, making sure that the questions asked are most likely to elicit the information required from clients. Thanks to our survey software, you’ll be able to view in real time the information we’re gathering and, if needed, we can switch course part way through a campaign to either change focus or to focus on particular areas.

We don’t used computer assisted telephone interviewing technology on your campaigns. We focus on clear and precise communication with your customers – real human-to-human contact.

Yes. The telephone numbers displayed on recipients’ handsets when we call is a landline number – normally an 0191 or 0330 number.

As a B2B-focused marketing agency, we only call during office hours normally to the direct dial number we have for them.

Let us carry telephone interviews with your customers on your behalf

To find out more about conducting phone interviews with your clients and customers, please call us or click here to email us.

If you want us to conduct market research among the general population and specific business audiences, please click for our telephone market research service.

Call 0330 010 3495

Find out more about our telephone survery service

Call us now to receive more info on 0330 010 3495, click here to email us, or fill out the form below.



    Telemarketing to businesses – interesting links and more information

    Using the services of an outbound B2B telemarketing service like More Than Words’ is one of the ways in which businesses can discover whether this approach to market is right for them.

    If, after sustained testing, it gets the desired results, many companies will look to either invest more in outsourced telemarketing and in their own in-house telesales team.

    If you’re new to how telemarketing works and what actually happens on a call, please ask us when you get in touch how it works.

    If you’d prefer to do a bit more reading before you do contact us, we’ve compiled a list of six links showing how telemarketing works and how it can persuade people who have never heard of you until you called them to find out more about you:

    If you want to speak with one of our experienced outsourced B2B telemarketing account managers, please call us on 0330 010 3495 or click here to email us.

    Frequently asked questions

    Do you offer a payment on results service?

    For b2b appointment setting, a pay per appointment is, unfortunately, not something we’d consider at present.

    Do you do joint ventures?

    When we’re approached to do a joint venture project, this normally means that we’ll be paid for every sale which is made as a result of our B2B telemarketing.

    Again, we are not entering such arrangement at this time, unfortunately.