Speech writing 101
Speeches are powerful tools of persuasion, but the task of writing one is often overwhelming. If you’re struggling to write a speech, you shouldn’t worry – we can help.
Although we can’t promise your speech will rival the likes of Martin Luther king’s “I have a dream” – we guarantee these 4 tips will significantly improve it.
Plan a structure
As with anything in life, it’s always easier when you have some sort of plan in place. Your speech shouldn’t just be a stream of consciousness that wanders off topic.
A speech that doesn’t follow a clear structure risks confusing the audience and losing their attention. This is because it’s difficult to follow and properly understand a speech that contains tangents.
Furthermore, if your audience view your structure as messy and unorganised it reflects your character. And you can’t persuade an audience that view you negatively. They simply won’t listen.
You should choose one topic to discuss and not diverge from it. By doing this, you avoid the risk of confusion and ambiguity around your speech’s overall message.
Know your audience
It’s important to write your speech with your specific target audience in mind. For example, if you were addressing a group of teenage delinquents, it’s likely your wording would be drastically different to a speech for elderly politicians.
To capture your audience’s attention, you should address their concerns and emotions directly. Your audience want a speech that has been tailor made for them.
If you write and deliver a generic speech, your message won’t resonate with anyone, no matter how large your audience is.
Focus on your opening and closing statements
Every audience is most receptive at the beginning of a speech. You should take advantage of this fact by writing a powerful opening to capture their attention.
Humans don’t have long attention spans and the average speech may prove too long. Instead of straining ourselves in an attempt to remain attentive for 20 or 30 minutes, your audience will focus on what you are saying much more at the beginning and end.
This could be bad news if you planned to share important information halfway through your speech. Don’t worry though – this issue is easy to fix.
You should carefully consider what points you want the audience to remember after your speech – and then include them in your opening and closing lines.
You should incorporate repetition into the most memorable parts of your speech. By doing this, the audience can’t second guess your message.
If you deliver a cold, emotionless speech your audience will quickly stop paying attention.
We love sharing a little personality with others. It makes us feel connected and remember the person who is talking is human too. By sharing common emotions and scenarios with your audience they will quickly warm to you.
An audience that view you as a friendly figure will be more receptive to your message. Not only will your audience pay more attention to you, but they’ll be easier to persuade.
Hire a professional writer
It’s never a good idea to leave speech writing to chance – especially if you’re not a skilled writer. But that doesn’t mean companies like yours can’t produce great written content. All you need to do is hire a copywriter.
Copywriters are professional writers who create marketing material in the form of blog posts, articles, speeches and other types of written content for your business.
We successfully capture your businesses voice when writing your content. So on top of saving yourself countless hours preparing, you won’t sacrifice any of the quality of your work.