• Clare Tweed

Telemarketing to schools

Updated: Jul 27, 2020

There’s one thing for certain in the educational marketplace, and it’s that schools will always need resources. Despite budget cuts from the UK Government’s austerity program there is still a call for products and services for each new academic year.

In the past, it was widely believed that schools had their list of preferred suppliers and getting onto it was virtually impossible. Today, more businesses are aware that independent schools, academies and multi academy trusts (MATS) have their own budgets to manage and are not subject to local government procurement policies.

This leaves a huge gap in the market for small businesses and entrepreneurs to expand their network and cement in lucrative contracts. Budgets for books, workshops, stationary, trips, maintenance work and websites all require specialist help and your company could be the one to provide it.

Education marketing

Email marketing is a popular way to introduce yourself to local schools and its popular thanks to its low-cost implications and trackability. Running email campaigns is recommended throughout the year but best avoided during the summer holidays when the schools is likely to be running on a skeleton staff.

Although email marketing is still popular, the response levels can be incredibly varied. It all depends on the email addresses you have access to and whether they are getting to the right person at the right time.

Ideally, once you’ve received your report on email click through rates and level of engagement, you should be following up with a call or further link if applicable – remember, the contact only becomes a valid two-way conversation if the recipient responds, not receiving a reply from your target is almost certainly because your email has been deleted, not seen or marked as junk.

Education telemarketing

Does the thought of picking up the telephone and calling your target school fill you with fear? If so, you’re not alone. Telemarketing is a difficult skill to master and scares even the most confident of business owners.

Lack of time, knowledge, and confidence alongside fear of rejection means actually phoning up a school with your business proposal in the hope of making a positive link doesn’t happen all that often.

If you fail to follow up your educational marketing campaigns with a genuine ‘real person’ connection, you’re missing out on a huge amount of potential leads, sales and networking opportunities.

How telemarketing schools can help your business

Using telemarketing to schools in your marketing strategy has many benefits, as it:

  • Opens up the human connection and starting a real, relatable dialogue. ‘Humanising’ your business is highly valuable and will make sure you stand heads above the competition in your sector.

  • Provides the opportunity to quickly establish whether there is a real need for your product or service and if not, can save you time in the short run. If so, it allows you to start to build the relationship needed in order to secure contracts further down the line.

  • Allows you to find out who the key decision maker is in that educational establishment and how best you can get in touch with them.

  • Creates a firm lead that can be followed up either in the short term or the long term, either by further phone or email conversations or by arranging an education appointment setting if required.

  • Delivers a better return on investment when combined with your overall marketing campaign, thanks to the extra time and energy spent increasing your number of leads.

Extra benefits of using telemarketing in the educational sector

As well as the benefits listed above, outsourcing a telemarketing team to pitch your business to schools has the following advantages:

  • Offers a flexible service to fit around your business requirements and budget.

  • The telemarketer is highly experienced in calling schools and understands how they operate logistically as well as being friendly and professional in their tone.

  • Any relevant information is accurately recorded and stored for your future use in a working database, meaning you have less administration work to do for your next campaign.

How More Than Words can help your business

Whether you already work with schools or would like to branch out into this sector, we can help you secure valuable contracts. We are a full-service marketing agency that offer fully flexible telemarketing services in order to get your product into schools.

For businesses who are looking to market to schools for the first time, we can provide you with an up-to-date, clean database that has been tailored specifically to your needs. We manage email campaigns for you and follow up with an impactful telemarketing service to maximise sales leads.

If you would like to find out further information on how our telemarketing for schools can help your business, simply call us on 0330 010 8300 or email us at clare@morethanwordsuk.co.uk

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