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  • Clare Tweed

Blogs for accountants

Before I start, I have a vested interest to declare. I love accountants and what they do. I have been in business continuously since 1998 and the accountants I have worked with have saved me £10,000s of pounds over that time – if not more. When selling my old company back in 2015, it was the detail-obsessed and fastidious nature of my brilliant accountant during due diligence that allowed me to dodge a few bullets and to maximise the price I sold my business for.

No matter the brilliance of my accountants, all of them have struggled with two major engagement issues with clients (me included) – they don’t stay in contact enough and, when they do get in touch, half the time I used to glaze over because I didn’t understand what they were telling me.

By not being in regular clear contact with clients, accountants are doing themselves and their clients a disservice. Clients want help with tax planning (short- and long-term) – they want you to be able to see further than the next year-end. They want help with their financial goals and on how to better understand their business and how to make it work better for them. You and I know how useful an accountant can be and I, as a client, know that the fees you charge me for extra services will deliver value and savings to me far and above the money I have to pay you.


More Than Words works with independent accountants and bookkeepers (specialist, general, and contractor/umbrella). Our article writing service addresses both problems of frequency of communication and clarity in that communication. Please read on to find out more…


Winning and keep accounting clients


According to ClearBooks, what clients look most for from a potential accountant are:


• Communication 28%

• Price 21%

• Personality18%

• Location 13%

• Knowledge 9%

• Qualifications 8%

• Online presence 3%


What type of assistance do clients want most from their accountants?


• Business Strategy (32%)

• Budgeting (24%)

• Payroll (14%)

• General advice (10%)

• Business Service (9%)

• Tax (4%)


The survey demonstrates clearly that clients want a confident communicator of information with the correct knowledge and qualifications needed to help them with their business strategy, their budgeting, their general business advice, and their tax affairs.

Articles and blogging - £400 for 4 very high quality articles

The most compelling reasons for an accountant to have a blog are:

  • to improve search engine ranking so your website appears higher on page one when someone searches for an accountant in your area or for one with expertise in an unusual topic

  • to distinguish you and your website from those of accountants who don’t blog (and so help lead to more customers)

  • to reinforce your expertise in specific topics (and so help lead to more customers)

  • to direct more web traffic your website (and so help lead to more media enquiries and PR as well as more clients when they are ready to change to someone new)

  • to generate content that you can use to keep in touch with prospective clients, introducers and influencers (and so help lead to more customers in time)

You can outline the industries, sectors and business types that your firm is aiming to service and we can build content around these niches. We write blogs for your clients and we construct subject-specific guides with actionable content which provide practical advice to visitors and customers looking for answers.


We have written hundreds of articles for accountants, example topics of which includes:


  • "ET is to blame for my late tax return"

  • £3.4bn more in SME tax

  • 10 Ways To Cut Your Tax

  • PAYE tax codes

  • 2018 challenges for SMEs

  • HMRC lose IR35

  • Finances for SMEs - what's available

  • Dealing with absenteeism

  • 4 key financial stats

  • 5 Self Assessment Mistakes

  • Abolition of NIC2 deferred

  • Abridged accounts

  • Accepting cryptocurrency

  • Additional property stamp duty

  • Advanced learner loans

  • Alternative finance options for start-ups and solo entrepreneurs

  • Amazon and your business

  • Apprentices and your business

  • Are your bank deposits protected?

  • ATED changes

  • Auto-enrolment penalties surging

  • Automatic pension enrolment for new companies

  • Bad debt and corporation tax

  • Becoming a Landlord – think before you act

  • Beneficial loans to employees

  • Benefits in kind - what you need to know

  • Bitcoin and taxes

  • Bradford Factor

  • Bring on a business partner?

  • Business budgeting - the basics

  • Business credit and debit cards

  • Business protection insurance

  • Business rates in England

  • Business transfer agents - what you need to know

  • Business trip abroad - what can I claim?

  • Buy a car through the company

  • Buying a franchise?

  • Buy-to-let tax changes and you

  • Can I be paid dividends on future projections of profit?

  • Capital gains allowances

  • Capital gains tax investigations

  • Capital vs revenue - landlords

  • Card Transaction Program

  • Carillion insolvency fall out

  • Cashflow - expecting highs and lows

  • Cashflow forecast prep

  • Bed & breakfasting and CGT

  • Checking a VAT number

  • Childcare scheme extension

  • Claiming VAT on mileage

  • Clampdown on VAT evasion

  • Company car tax changes

  • Company car versus company van

  • Company rent room in your house

  • Confirmation statements

  • Confirmation statements - the new annual returns

  • Construction industry scheme

  • Contractor events at Xmas

  • Contractor mortgages

  • Contractors - save for retirement

  • Contractor-friendly accountants

  • Corporation tax and trading losses

  • Corporation tax for contractors

  • Could your hobby be a trade?

  • Criminal Finances Act

  • Crowd investment sites

  • Crowdfunding

  • Cyber-frauds and how to avoid them

  • Cycle to work scheme

  • Death of SA302

  • Direct Debit for beginners

  • Directors' guarantees

  • Director's loan accounts

  • Directors' responsibilities

  • Disincorporation relief

We can write about almost any topic for you – we encourage them to think about their client base and the types of topic that would interest and engage them the most. Alternatively, let us come up with the topics starting first with the accountancy questions most searched for online.


We charge £400 a month (28 days) for 4 articles of 1,000-1,250 words each. The articles will be fully optimised for SEO containing the correct keywords needed for the best attention of Google. There will be up to three external links to high domain authorities in each article on average for even better coverage and even better Google indexing.

Absolutely vital point – our style is to write in such a clear way that a person reading the article for the first time with absolutely no knowledge of the subject can read and understand the contents of it in 2-3 minutes. Everyone visiting your website and reading one of your articles is a potential customer and we have to do everything we can to stimulate a response from a visitor we’ve worked hard to attract to a customer’s website.

We will post each article onto your website together with an attractive image or photograph for added visual effect.


Results


Does this really work? Yes. Please read our case studies below…


Accountant in Weybridge – 300% increase in general traffic – saving £8,220 worth of paid-for advertising a year


Before we started working for this accountant, their blogs had an average visitorship per month of 110. Over time, that increased to 450 per month with a peak of 524 in one month.


Had she paid for that traffic during the peak month using Google AdWords, it would cost her £685 per month or £8,220 per year for the terms she’s ranking on. Because her blog is now found as a result of organic, non-paid-for listings, she will get this traffic month after month at no charge.


Keywords and topics they rank particularly high for include:

  • accountants Weybridge

  • HMRC connect database

  • beneficial loans

  • bed and breakfast shares

  • business payment support

  • business payment support service

  • paying cis subcontractors

Accountant in Oxfordshire – 200% increase in general traffic – saving £5,892 worth of paid-for advertising a year

Before we started working on this accountant, they were receiving 126 visits a month which rose to 352 a month (equivalent to £491 in AdWords spend per month). Terms for which they ranked highly include:

  • how do I find my corporation tax reference number

  • where do I find my company UTR number

  • company UTR

  • limited company UTR

  • company tax reference number

  • how to find your company UTR number

  • find your corporation tax office

  • corporation tax UTR number

  • find company UTR number

  • find corporation tax reference

  • find corporation tax office

  • what is my corporation tax reference

  • limited company UTR number

  • company UTR number

  • company unique taxpayer reference

Accountant in Cheshire – 100% increase in general traffic – saving £15,612 worth of paid-for advertising a year

Previously, they received 226 visits to their website and this rose to 482 per month after we started working for them. Our work created traffic worth the equivalent of £1,301 per month had they paid for the traffic instead via AdWords.


One specific article for this client on an important accounting matter is on Page 1 of the search results. The article receives 100 hits a month and the CPC cost for the keyword is £6.28 - so this is worth £628 per month alone worth of value this article delivers to our client.

  • lending money to a limited company

  • tax efficient way to buy a car

  • tax benefits of buying a car for business

  • buying a car through my limited company

  • small business car purchase

  • company car rules for directors

  • buying a car through limited company

  • can I buy a car through my limited company

  • company car limited company

  • buying a car through a business

  • lending money to a business

  • buying a company car

  • company car through limited company

  • how to buy a company car

  • limited company car

  • can my company buy a car

  • company car purchase

  • directors guarantee

  • accountants in Cheshire

  • Google AdWords vat

  • Google AdWords invoice vat

  • Google AdWords VAT invoice

  • company car expenses

  • claiming vat on company cars

  • company owned car tax deduction

  • company car PCP

  • how to get a company car

  • abridged accounts

  • buying a van through a limited company

  • disincorporation relief

Contact us to find out more


To talk about how content production and distribution will deliver you a strong competitive and communication advantage, please call us on 0330 010 8300 or email info@morethanwordsuk.co.uk

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