Postal marketing data for the public sector decision makers you want to target
Connect with over a quarter of a million budget-holding decision makers with our comprehensive, accurate, and up-to-date public sector mailing list.
Use our public sector mailing list to send promotional material by post demonstrating and explaining the benefits your products and services deliver.
Our public sector mailing list contains the information you need to run direct mail campaigns to:
- Care Homes
- Central Government
- Further and Higher Education
- Housing Associations
- Local Government
- MP’s and Lords
- Parish Councils
Up-to-date, guaranteed, and accurate public sector data lists
Part of our wider UK public sector database, our public sector mailing list contains the postal contact details for senior decision makers across the public sector.
We provide your mailing list in Microsoft Excel, Microsoft Access, or comma-separated value formats.
We offer a 98% deliverability guarantee – if we don’t achieve this, we either refund you pro-rata or we’ll issue you with replacement records.
Our public sector mailing list service
The database we hold of public sector decision makers is vast but you don’t have to buy the entire list from us.
Instead, we’d rather you share with you information about what you do and which public sector organisations your products and services will be of the greatest benefit to.
Within 24 hours, we’ll come back to you with a count and a quote showing you the number of decision makers we’ve found who you can connect directly with via postal mail marketing.
We grant you a 12 month licence giving your company the ability to promote your company, its products and services, and its unique selling points to public sector decision makers.
Over your year with us, your account manager is there to support you and to help you make the greatest return from your investment in our public sector mailing list.
Our technical team are also there to help you if you need assistance to segment your database for even more precise postal mail marketing.
And, within More Than Words, we have some of the UK’s most experienced copywriting and design professionals.
If you’d like them to provide you with feedback on your sales letter and/or the brochures you’re using to market your products and services, send them over to us before you send them to the printer.
Within 24 hours, we’ll get back to you with our suggestions and on the changes we’d make to your marketing collateral to generate the maximum number of leads from your campaign.
Order a bespoke public sector mailing list for your business
Get in touch with us and let us know more about your company, its products and services, and the decision makers you want to contact.
Please speak with one of our account managers on 0330 010 8300 or you can email our marketing databases team by clicking here.
When you call, please ask us about our sales letter writing and brochure writing service if you need help creating the marketing materials you intend to use on your public sector mailing campaign.
Please also ask us about our:
Generate more leads and sales with your public sector mailing list
Technological advances have seen email and social media marketing rise to prominence in recent years.
But marketers are more recently seeing a resurgence in the popularity of direct mail marketing campaigns.
An direct mail campaign built upon research into the benefits your products and services can offer the public sector can provide significant returns and build your company’s credibility in the minds of these important buyers.
The DMA recently reported that 57.1% of direct mail communications are opened compared to the 21.33% average open rate of email marketing messages as analysed by MailChimp.
Our team share their seven step approach to generating the maximum return on your investment in postal marketing to the public sector.
1. Define your audience
Public sector procurement is founded on trust.
For the most part, public sector contracts will go to those businesses considered “trusted suppliers” – a relationship earned over time.
The contacts on your public sector mailing list will be most interested in talking to suppliers which know their needs well.
They also expect you to know who they are and how they fit into the organisation they work for.
Your More Than Words public sector mailing list includes contact details for over 250,000 influencers, budget holders and decision makers.
This can form the basis of your research.
The first step to constructing your direct mail campaign is to define the correct target audience for your specific offer, product or service.
This will inform every aspect of your direct mail message from your call to action to wording used in your marketing collateral and the design.
For the greatest success, you should segment your public sector mailing list according to the specific needs of different organisations which your products and services address.
You can group contacts by characteristics including:
- job title,
- purchasing responsibilities, and
- organisation size.
Avoid wasting time and money on sending direct mail messages to the wrong people by speaking with one of our account managers to select the decision makers most likely to respond to your approach.
2. Focus on design
The content of your direct mail message is important but you first need to persuade them to open it.
Direct mail should have a unique, stand-out design which intrigues the recipient enough to open and act upon it.
Take this opportunity to be as creative as possible and experiment with different formats, sizes, colours and layouts.
As long as the style of the direct mail is uniform with your own branding and company profile, there is no limit to what you can do with your design, budget-permitting.
3. Personalise your message
As mentioned previously, relationships are fundamental to winning contracts within the public sector.
“Hard sell” tactics don’t work in this market.
Buyers want to work with companies which demonstrate industry knowledge and an interest in working with their organisation specifically.
Personalisation greatly improves the response and open rates for your direct mail.
And the more closely you can tailor your message to the recipient and why they want your products and services, the better the response will be.
Using your segmented list, take your standard direct mail message and slightly alter it to address the motivations of each sub-group.
4. Write persuasive content
The final goal of a direct marketing campaign is to persuade recipients to take a specific, measurable course of action.
To do this, your direct mail message must include three basic elements:
- a call to action,
- enough information to persuade the recipient to perform the desired action, and
- clear instructions on how they can respond
A call to action (CTA) tells your recipient the desired course of action you want them to take after opening your mail.
This could be anything from making a purchase to calling your business or booking a consultation.
Make your CTA clear and obvious.
Provide recipients with the simplest possible way to take you up on your offer.
Your direct mail copy should focus on the specific benefits of your product or service to persuade the reader to act on your call to action.
Your copy should include:
- a strong headline,
- simple language,
- a short, concise message that highlights the key benefits of your product or service, and
- a deadline if applicable.
5. Add value
Modern public sector purchase decisions do not always follow the traditional top-down public service model.
An increasing number of services and facilities are now outsourced to private suppliers with a focus on careful product/service selection balanced with price competitiveness.
Certain subsects of the public sector use structures like ‘problem-based procurement’ – where decision makers search for solutions to problems rather than specific products.
Your direct mail campaign needs to demonstrate value that will appeal to different audiences within the public sector.
You could provide a special offer or deal which specifically benefits each recipient driving them to act on your CTA.
When segmenting your audience:
- decide what problems this group has that your product or service can solve and
- what kind of offer they are likely to be most responsive to.
6. Use multiple marketing channels
Multi-channel marketing campaigns are an effective and efficient way of building a customer/business relationship.
Using online and offline methods, you can direct marketing messages to your target contacts across a range of different channels.
The aim here is to keep your business within the eyeline of the people you want to attract without being too pushy.
To do this you can follow up a direct mail message with an email or telemarketing call.
Social media is another popular way to add ‘marketing touches’ throughout the buyers journey.
A multi-channel approach builds an immersive buying experience which keeps your business top-of-mind when contacts are making purchase decisions.
7. Make your marketing strategy measurable
Direct mail is not as easily measurable as digital marketing.
Nevertheless, successfully optimising your direct mail campaign relies on having measurable goals.
Decide what your objectives are for each campaign.
Then keep track of every customer action taken so that you can make adjustments and refine your strategy over time.
Record when people respond to your CTA via offer codes or a campaign-specific landing page or tailored URL.
Make sure that you analyse these responses to understand which elements of your postal campaign are working best.
Well-tracked data helps you to:
- test your content and approach,
- see what went right and wrong in your past campaigns, and
- further tailor your content to individual leads.
How to buy public sector mailing lists from More Than Words
For your postal mail marketing campaign to public sector decision makers to generate the greatest response, you need to make sure that you only invest in purchasing the contact details of those with a genuine need for your products and services.
If you get in touch with us and let us know what you sell and the types of organisations and departments you want to sell to, we’ll run a count for you and send you back a quote within one working day.
Please call us, email us, or fill out the contact form and let us know what you want to achieve with the public sector mailing lists you purchase from us.
We’re open during office hours between Monday and Friday.
We’re available on 0330 010 8300 or you can email our mailing lists team by clicking here.
We’re based in North Shields town centre if you want to come and visit us. There is plenty of free parking outside and we’re only three minutes’ walk from North Shields Metro station.