Business to business
Marketing to schools
Public sector decision makers
98% address accuracy
12 months’ usage licence
Comprehensive support

Postal marketing data for selling to businesses, schools, and the public sector

Mailing lists work. Postal marketing works.

According to the UK Data and Marketing Association, postal marketing achieves a response rate of 4.4%.

Catalogues sent by direct mail achieve a 4.26% response rate.

Email marketing only achieves 0.12% – in fact, the main reason behind the explosion of email marketing in the past 20 years has been that, because it is so inexpensive, cost per lead is very low.

More Than Words offer clients direct postal access to nearly 4 million decision makers with budgets within British businesses, schools, and the public sector.

Our mailing lists for sale

You can choose just the postal marketing data from one or more of our three main lists.

Please click on the links below for more information on the specific databases we offer.

Business to business mailing list – our B2B mailing lists contain decision makers at over 3,000,000 UK companies across 2,000 different sectors.

School mailing list – market your products and services direct to head teachers and decision makers within 50,000 state-funded, academy, and private schools with More Than Words’ school mailing list service.

Public sector mailing list – connect with over a quarter of a million budget-holding decision makers with our comprehensive, accurate, and up-to-date public sector mailing lists.

When you contact us, let us know about your company, the products and services you sell, and who you want to sell to.

We’ll run a count across our entire database to isolate the decision makers with the greatest need for your products and services.

Within 24 hours, we’ll be back with a quote

The UK’s most up-to-date and accurate mailing lists

In postal marketing, the accuracy of the database you’re using directly affects the return you make on the campaigns you run.

More Than Words offers our clients 98% accuracy on the postal addresses we sell for businesses, schools, and public sector organisations.

If we miss our target, we’ll either refund you pro-rata or issue you free of charge with replacement records to take you up to the accuracy threshold.

The mailing lists we provide to customers are on a 12 month usage licence meaning that you can build your company credibility and promote your products and services to the decision makers you select over the course of a year.

We’re here to work with you during the year to make sure you generate the maximum return on investment possible from your mailing list.

Our technical team will support you if you need help with the database we provide you.

And, if you want one of our copywriters to provide feedback on the sales letters and brochures you intend to send to your target audiences, email what you’ve got over to us and we’ll provide you with feedback and suggestions within 24 hours.

How to order bespoke mailing lists for your marketing campaigns

First, speak with one of our account managers who will search our mailing lists to find the decision makers most likely to buy your products and services.

They’ll get back to you within 24 hours with a count and a competitive quote.

We’re available on 0330 010 3495 or you can email our marketing databases team by clicking here.

UK mailing lists – select by target audiences

Using mailing lists – how to generate the maximum return on your investment

When planning and executing a successful direct mail marketing campaign, you need to make sure that the mailing list you use is targeted and only contains the businesses, schools, and public sector organisations likely to benefit the most from your products and services.

You have a 12 month usage licence on the bespoke mailing list you purchase from More Than Words and, when speaking with one of our account managers, they’ll recommend that you take the following 9 steps to generate the greatest return from your direct mail marketing campaigns.

  1. Define your audience
  2. Segment your mailing list
  3. Make a compelling offer
  4. Keep your message simple
  5. Choose a clear call-to-action
  6. Pick a medium
  7. Personalise your content
  8. Integrate across multiple channels
  9. Monitor and measure results

1. Define your audience

Successful direct marketing requires you to truly understand your audience and their needs.

This means not only understanding the commercial and operational needs of the audiences you want to connect with but also understanding the motivations of the individuals in charge of making the decisions to purchase your products or services.

When you start planning your campaign, you must decide first what your overall objective is.

From here, you can create a detailed customer profile of the type of decision maker who:

  • understands the value any benefits of your products and services to their organisations and
  • has the authority and the budget to make a purchase.

Once you understand who your intended customer is, speak with one of More Than Words’ account managers to find how many of them we have on our mailing list.

2. Segment your mailing lists

According to eConsultancy, 74% of marketers agree that segmenting their mailing lists and personalising their marketing messages noticeably increases customer engagement.

Working from your mailing list as it is, you could segment your target contacts into groups by:

  • demographics (age, gender, job title),
  • location, and
  • size of business.

Over time, you will be able to more precisely target mailing campaigns based upon aspects like:

  • where they are in the buying cycle,
  • purchase history, and

It doesn’t matter how proud you are of your product or service or how advanced your technology is – decision makers within businesses, schools, and the public sector are only interested in the value that working with you offers them.

Every direct marketing message you send should be focused on the needs of your audience, what you can do to help them better run their organisations, and should lead on the benefits of your products and services.

3. Make a compelling offer

Alongside focusing on the customer rather than your product or service, your marketing communications should also convey the credibility and experience of your business to prospects.

Whilst an incredible or misleading headline grabs attention as does a seemingly very large discount, most decision makers purchasing for business, schools, and public sector organisations find these tactics off-putting.

Instead, use your direct mail campaign to offer something that the recipient can use and does not require too much of an initial commitment from them if possible.

A discount or free trial, if this is financially viable  for you, is a great way to attract strong leads from potential new customers.

4. Keep your message simple

A decision makers should be able to understand the general content of your direct mail message within 30 seconds or less.

In this time, you need to grab a prospect’s attention, offer them something of benefit to their organisation, and convince them that you are the right business to supply this to them.

Your headline should be short and snappy and tell the reader, in brief, what you are offering and the benefit of reading the entire contents of your envelope.

The rest of your copy should be easy to scan, broken up into sections which draw the eye to your call-to-action.

5. Use a clear call-to-action

Your call to action (or CTA) is the action that you want a recipient to take once they have read your message.

Whether you want them to make a purchase, visit your website, or just call to find out more, make sure that your CTA is clear, relevant and compelling.

You may want your CTA to offer additional value to incentivise uptake of your offer.

For decision makers within businesses, schools, and the public sector, you may choose to offer a first-time buyers’ discount or offer to send them a comprehensive and informative white paper about your products and services.

6. Pick a medium

Whilst most direct mail advertising comes in the form of letters or flyers, you could choose any print medium for your campaign.

Depending on your objective and budget, a catalogue may better showcase your range of products and effectively provide a call to action at the same time with an order form.

A ticket to an event that you are hosting will likely generate interest in your products and services as well as demonstrate your expertise.

Whichever medium you choose, do your research first to make sure that you are sending something unique and of interest to your target audience.

7. Personalise your campaigns

Personalised marketing campaigns consistently outperform generic advertising campaigns.

Using data from the market research you did when segmenting your list, you can identify what products or services your contacts are more likely in the market to buy and when.

This allows you to choose better select when you send direct mail to the individual groups of buyers you’ve segmented and what to offer them.

8. Integrate across multiple channels

Research has shown that 89% of customers are retained by companies who use multi-channel marketing strategies.

When you have an integrated strategy, you might use your email ads or social media to follow up on direct mail messages, retargeting and reminding prospects of your business and what you are currently offering.

A good mix of direct and indirect channels can help your company to stay top-of-mind with prospects without being overbearing.

Remember, though, every engagement point should offer value to the customer.

Make sure that they learn something new, see a new offer or receive an easier way to purchase every time you get in touch.

9. Monitor and measure results from campaigns run using mailing lists

Analysing the results of your direct mail campaigns is a fundamental part to maximising the success of your strategy.

Track the results of every direct mail campaign you put out so that you can analyse how well your strategy is working and constantly assess the changes you need to make to improve your results.

Through measuring how each of your direct mail messages performs, you’re also able to better gather vital market intelligence which helps you to decide how to proceed with the next stage of your strategy.

Tracking direct mail marketing is not as easy as with digital channels but there are ways to monitor the results of your campaigns.

In addition to inviting direct phone and email contact with you, you may wish to use online landing page visits and offer codes to tell where your conversions are coming from and assess what it is about that offer that is appealing to customers.

It is helpful to use A/B testing to monitor your campaign, sending slightly different messages to two different audiences and recording how well these approaches perform.

We recommend using your mailing list for the full 12 months and contacting your network at least once a month to make the most of your direct marketing strategy.

Mailing lists FAQ

A mailing list is a database containing the details you need to send postal marketing campaigns to decision makers within businesses, schools, and the public sector with a need for your products and services.

Delivered as either a Microsoft Excel or comma separated value file, you have a couple of choices on how to run your postal mail campaign.

You can either use a mail merge facility on Microsoft Word to:

  • run off printing labels which you attach to the envelopes containing the letters you send or
  • print each letter with the recipient’s name and address which is then displayed through a clear window on the envelopes.

Although there will be an additional cost to this, you may also wish to consider using a printing company for your letters and a mailing house to organise delivery of your letters to the recipients on your database.

Postal mail campaigns are expensive in comparison with email marketing but, measured by contact made, they compare with the costs of a telemarketing campaign.

Most delivery services, including the Royal Mail, offer significant discounts to companies wishing to use postal mail marketing once a certain volume has been reached.

For example, Royal Mail offers discounts on volumes of 1,000 letters and 4,000 letters or above.

Many of these discounted schemes may however require you to sort the envelopes in a particular way to benefit from the savings.

In these cases, it may be cheaper to use an outsourced mailing house to benefit from the discounts although you will have to pay the mailing house for their services.

Our best advice on how to purchase mailing lists for postal marketing for a company is to ensure that:

  • you only purchase the contact names of decision makers with a need for your products and services and
  • the company you purchase the data from can vouch for the accuracy of the information they’re selling you.

Postal mail marketing is direct marketing – direct marketing is a form of advertising where you choose who you market your products and services to.

The profitability of your campaign depends on making sure that the decision makers whose postal addresses you purchase are most likely to need your products or services.

The less you can be sure that a particular decision maker would be a potential future customer, the lower your likelihood of being able to sell to them.

When you speak with us, request a count on the businesses, schools, and public sector organisations you believe you have the greatest chance of making a sale to. When we come back to you with our count and quote, try to refine the list down further to reduce the cost of your campaign.

Mailing list accuracy is particularly important.

20% of all postal addresses change every year as do 21% of decision makers.

If you use data which is over a year old, the likelihood is that only six in every ten of your postal mail adverts will reach the right person and the right address.

The data you purchase needs to be updated by your supplier on a rolling basis – for example, our data is updated every 3-9 months depending on the sector.

In marketing, particularly direct marketing like postal mail marketing where the letters you send are personalised, accuracy is of the highest importance.

Our opinions of the companies we deal with either as a consumer or as a business decision maker are often formed on our first exposure to a potential supplier.

If a potential supplier has got our name wrong or our job title wrong when they send us a letter or an email or when they give us a call, this creates a poor impression.

While the vast majority of us are thick-skinned enough not to be personally offended by it, it doesn’t help you to make the sale.

Words are important. The letters you send to potential clients on your mailing campaign will be carefully worded – each word in them will justify its own place in the letter because they give you a greater chance of making a sale or generating an enquiry.

Spending time, effort, and money on creating the most effective, response-driven sales letter is worth it.

And it’s worth making sure that your investment in your sales letter is not diminished by sending your campaigns to:

  • companies which don’t exist any more or have moved or
  • the wrong decision-maker within your target businesses, schools, or public sector organisations.

No company – no marketing company like More Than Words – can afford to give its database away free of charge.

In addition, because no revenue is created by giving away a database, no revenue can be allocated to the upkeep and maintenance of that database.

While you will save money by downloading a free mailing list from the internet, you will lose a great deal in letters which never which their intended recipients.

The most successful mailing lists will be mailing lists containing the contact name, contact job title, and address details of companies, schools, and public sector organisations with the greatest need for what you sell.

There are hundreds of mailing list owners and brokers in the UK, the vast majority of whom provide top quality data at very reasonable prices.

There may be 10 or more target markets you have in mind. Make sure that you ask your potential data supplier for a breakdown of each target market.

Then, with your colleagues, examine each of these markets with a view to choosing the ones where you’re most certain you could sell your products and services to.

Only order the data from the breakdown that you’re most sure about and invest in postal mail marketing to these sectors first.

Assuming that your campaign has been a success, you may wish to reinvest some of those profits into buying data for the sectors you didn’t include in your original campaign.

For those sectors, our advice would be to ask your sales letter copywriter to create separate campaigns for each making sure that, within the letters themselves, you explain that commercial and financial advantages of choosing your products and service in a way which is particular and relevant to them.

Yes – the prospect mailing lists we have comply with GDPR on the grounds of legitimate interest.

For business to business marketing, GDPR does not really apply and neither does marketing to schools and the public sector.

Although you will be contacting named individuals, you will be doing so to pitch products and services which benefit the businesses or organisations those decision makers work for and which do not benefit them personally.

Yes – we can append email marketing data to your mailing list if you like.

We’re one of the UK’s fastest growing email data companies and we have access to email data lists for marketing to

Please ask your account manager for more information on all aspects of email marketing and email data management when you call.

Yes – we can append telemarketing data to your mailing list.

Please ask your account manager for more information when you call.

Unlike with email marketing, you don’t need explicit consent from consumers, sole traders, or entrepreneurs within an unincorporated partnership to send postal mail.

This is also the case for limited companies, PLCs, LLPs, schools, and public sector organisations although contacting decision makers within these organisations for marketing purposes is not really covered by GDPR anyway.

The permission to send marketing mail to consumers and decision makers relies on the grounds of legitimate interest – marketing is considered as a legitimate interest as long as you believe that your products or services will be of interest to the recipients.

For any existing mailing lists you have which you bought in or any existing customer mailing lists you have, you can continue to run postal mail campaigns to them.

We would however recommend that you offer each recipient an opt-out option on your website so that they don’t receive any additional letters from you if they don’t want to.

How much does B2B data cost? B2B mailing data as with school mailing data and public sector mailing data is generally charged at a price per thousand records subject to a minimum order.

Your data is licenced to your company for 12 months. After the 12 months has expired, you need to relicense the data in order to be able to continue to use it.

You are allowed to stay in touch with decision makers on your database after 12 months if they have responded directly to one of your mail campaigns and they:

  • purchased from you,
  • have opened dialogue with you but have not bought from you yet, or
  • indicated in writing that they wish to receive marketing communications from you (please keep records of whenever a recipient gives you permission to do so).

How to buy mailing lists from More Than Words

Get in touch with one of our account managers to find out how many decision makers we have across our set of databases with a strong reason to buy the products and services you sell.

Please call us, email us, or fill out the contact form and let us know what you want to achieve with the mailing lists you purchase from us.

We’re open during office hours between Monday and Friday.

We’re available on 0330 010 3495 or you can email us by clicking here.

We’re based in North Shields town centre if you want to come and visit us. There is plenty of free parking outside and we’re only three minutes’ walk from North Shields Metro station.

Call 0330 010 3495

Contact us about our mailing lists

To speak with one of our account managers, please call us on 0330 010 3495, email us by clicking here, or fill in the form below and we’ll get back in touch with you.

    Although it has declined in popularity in the last two decades and it has fallen behind both email marketing and content marketing in use, the business case for direct mail marketing is very strong.

    More Than Words offers comprehensive mailing lists for businesses, schools, and the public sector.

    To help you find out more about direct mail marketing, we included links to five well-written and informative articles below:

    We’d really appreciate the opportunity of working with you and finding out more about your business and its commercial and revenue targets for the coming year or two.

    To buy mailing lists from More Than Words, please call 0330 010 3495 or you can email us at