Postal marketing data for selling to businesses, schools, and the public sector
Mailing lists work. Postal marketing works.
According to the UK Data and Marketing Association, postal marketing achieves a response rate of 4.4%.
Catalogues sent by direct mail achieve a 4.26% response rate.
Email marketing only achieves 0.12% – in fact, the main reason behind the explosion of email marketing in the past 20 years has been that, because it is so inexpensive, cost per lead is very low.
More Than Words offer clients direct postal access to nearly 4 million decision makers with budgets within British businesses, schools, and the public sector.
Our mailing lists for sale
You can choose just the postal marketing data from one or more of our three main lists.
Please click on the links below for more information on the specific databases we offer.
Business to business mailing list – our B2B mailing lists contain decision makers at over 3,000,000 UK companies across 2,000 different sectors.
School mailing list – market your products and services direct to head teachers and decision makers within 50,000 state-funded, academy, and private schools with More Than Words’ school mailing list service.
Public sector mailing list – connect with over a quarter of a million budget-holding decision makers with our comprehensive, accurate, and up-to-date public sector mailing lists.
When you contact us, let us know about your company, the products and services you sell, and who you want to sell to.
We’ll run a count across our entire database to isolate the decision makers with the greatest need for your products and services.
Within 24 hours, we’ll be back with a quote
The UK’s most up-to-date and accurate mailing lists
In postal marketing, the accuracy of the database you’re using directly affects the return you make on the campaigns you run.
More Than Words offers our clients 98% accuracy on the postal addresses we sell for businesses, schools, and public sector organisations.
If we miss our target, we’ll either refund you pro-rata or issue you free of charge with replacement records to take you up to the accuracy threshold.
The mailing lists we provide to customers are on a 12 month usage licence meaning that you can build your company credibility and promote your products and services to the decision makers you select over the course of a year.
We’re here to work with you during the year to make sure you generate the maximum return on investment possible from your mailing list.
Our technical team will support you if you need help with the database we provide you.
And, if you want one of our copywriters to provide feedback on the sales letters and brochures you intend to send to your target audiences, email what you’ve got over to us and we’ll provide you with feedback and suggestions within 24 hours.
How to order bespoke mailing lists for your marketing campaigns
First, speak with one of our account managers who will search our mailing lists to find the decision makers most likely to buy your products and services.
They’ll get back to you within 24 hours with a count and a competitive quote.
We’re available on 0330 010 3495 or you can email our marketing databases team by clicking here.
Using mailing lists – how to generate the maximum return on your investment
When planning and executing a successful direct mail marketing campaign, you need to make sure that the mailing list you use is targeted and only contains the businesses, schools, and public sector organisations likely to benefit the most from your products and services.
You have a 12 month usage licence on the bespoke mailing list you purchase from More Than Words and, when speaking with one of our account managers, they’ll recommend that you take the following 9 steps to generate the greatest return from your direct mail marketing campaigns.
- Define your audience
- Segment your mailing list
- Make a compelling offer
- Keep your message simple
- Choose a clear call-to-action
- Pick a medium
- Personalise your content
- Integrate across multiple channels
- Monitor and measure results
1. Define your audience
Successful direct marketing requires you to truly understand your audience and their needs.
This means not only understanding the commercial and operational needs of the audiences you want to connect with but also understanding the motivations of the individuals in charge of making the decisions to purchase your products or services.
When you start planning your campaign, you must decide first what your overall objective is.
From here, you can create a detailed customer profile of the type of decision maker who:
- understands the value any benefits of your products and services to their organisations and
- has the authority and the budget to make a purchase.
Once you understand who your intended customer is, speak with one of More Than Words’ account managers to find how many of them we have on our mailing list.
2. Segment your mailing lists
According to eConsultancy, 74% of marketers agree that segmenting their mailing lists and personalising their marketing messages noticeably increases customer engagement.
Working from your mailing list as it is, you could segment your target contacts into groups by:
- demographics (age, gender, job title),
- location, and
- size of business.
Over time, you will be able to more precisely target mailing campaigns based upon aspects like:
- where they are in the buying cycle,
- purchase history, and
It doesn’t matter how proud you are of your product or service or how advanced your technology is – decision makers within businesses, schools, and the public sector are only interested in the value that working with you offers them.
Every direct marketing message you send should be focused on the needs of your audience, what you can do to help them better run their organisations, and should lead on the benefits of your products and services.
3. Make a compelling offer
Alongside focusing on the customer rather than your product or service, your marketing communications should also convey the credibility and experience of your business to prospects.
Whilst an incredible or misleading headline grabs attention as does a seemingly very large discount, most decision makers purchasing for business, schools, and public sector organisations find these tactics off-putting.
Instead, use your direct mail campaign to offer something that the recipient can use and does not require too much of an initial commitment from them if possible.
A discount or free trial, if this is financially viable for you, is a great way to attract strong leads from potential new customers.
4. Keep your message simple
A decision makers should be able to understand the general content of your direct mail message within 30 seconds or less.
In this time, you need to grab a prospect’s attention, offer them something of benefit to their organisation, and convince them that you are the right business to supply this to them.
Your headline should be short and snappy and tell the reader, in brief, what you are offering and the benefit of reading the entire contents of your envelope.
The rest of your copy should be easy to scan, broken up into sections which draw the eye to your call-to-action.
5. Use a clear call-to-action
Your call to action (or CTA) is the action that you want a recipient to take once they have read your message.
Whether you want them to make a purchase, visit your website, or just call to find out more, make sure that your CTA is clear, relevant and compelling.
You may want your CTA to offer additional value to incentivise uptake of your offer.
For decision makers within businesses, schools, and the public sector, you may choose to offer a first-time buyers’ discount or offer to send them a comprehensive and informative white paper about your products and services.
6. Pick a medium
Whilst most direct mail advertising comes in the form of letters or flyers, you could choose any print medium for your campaign.
Depending on your objective and budget, a catalogue may better showcase your range of products and effectively provide a call to action at the same time with an order form.
A ticket to an event that you are hosting will likely generate interest in your products and services as well as demonstrate your expertise.
Whichever medium you choose, do your research first to make sure that you are sending something unique and of interest to your target audience.
7. Personalise your campaigns
Personalised marketing campaigns consistently outperform generic advertising campaigns.
Using data from the market research you did when segmenting your list, you can identify what products or services your contacts are more likely in the market to buy and when.
This allows you to choose better select when you send direct mail to the individual groups of buyers you’ve segmented and what to offer them.
8. Integrate across multiple channels
Research has shown that 89% of customers are retained by companies who use multi-channel marketing strategies.
When you have an integrated strategy, you might use your email ads or social media to follow up on direct mail messages, retargeting and reminding prospects of your business and what you are currently offering.
A good mix of direct and indirect channels can help your company to stay top-of-mind with prospects without being overbearing.
Remember, though, every engagement point should offer value to the customer.
Make sure that they learn something new, see a new offer or receive an easier way to purchase every time you get in touch.
9. Monitor and measure results from campaigns run using mailing lists
Analysing the results of your direct mail campaigns is a fundamental part to maximising the success of your strategy.
Track the results of every direct mail campaign you put out so that you can analyse how well your strategy is working and constantly assess the changes you need to make to improve your results.
Through measuring how each of your direct mail messages performs, you’re also able to better gather vital market intelligence which helps you to decide how to proceed with the next stage of your strategy.
Tracking direct mail marketing is not as easy as with digital channels but there are ways to monitor the results of your campaigns.
In addition to inviting direct phone and email contact with you, you may wish to use online landing page visits and offer codes to tell where your conversions are coming from and assess what it is about that offer that is appealing to customers.
It is helpful to use A/B testing to monitor your campaign, sending slightly different messages to two different audiences and recording how well these approaches perform.
We recommend using your mailing list for the full 12 months and contacting your network at least once a month to make the most of your direct marketing strategy.
Get in touch with one of our account managers to find out how many decision makers we have across our set of databases with a strong reason to buy the products and services you sell.
Please call us, email us, or fill out the contact form and let us know what you want to achieve with the mailing lists you purchase from us.
We’re open during office hours between Monday and Friday.
We’re available on 0330 010 3495 or you can email us by clicking here.
We’re based in North Shields town centre if you want to come and visit us. There is plenty of free parking outside and we’re only three minutes’ walk from North Shields Metro station.