Email is an essential communication channel for reaching customers throughout the customer lifecycle. So why isn’t your email marketing working? Many factors may be at play when email marketing fails to produce results. The fastest growing obstacle to effective email marketing is data deterioration. It is important for businesses to take greater steps to maintain the quality of their datasets.
Why good email copy matters Although the quality of a database used is essential to the success of campaigns, what is also key is the quality of the email marketing copy. Writing emails can help you email subscribers' attention, hook them in on the product or service your offering, and prompt them to get in [...]
Bad email data- You can start email marketing in two ways. One way guarantees you won't get bad email data. With the other, you run the risk of putting your business's image at risk. Why use email marketing? Email marketing converts potential customers much faster and helps build a long-term loyal customer base. A successful [...]
