There are three general types of UK business data (B2B) data and they can be split into the following categories: contact data containing the contact details of companies who have already bought from you together with the decision maker names (your "customer purchases" database), contact data of decision makers from companies who have been in touch with you but who haven't become customers yet (also known as your "prospects"), and every other company.
Direct Marketing Blog
There are hundreds of articles online that compare different CRM systems and offer valuable insight as to the importance of a CRM system for most businesses. However, what is not discussed is how to maintain a CRM system including CRM cleaning. Because many employees will use the CRM system, new information is added or changed every day. This means a large amount of CRM data can be acquired over a relatively short period of time.
More Than Words' lead generation service is one of our core offerings. Through B2B lead generation campaigns, we help our clients find their audience, generate traction, and build long-term business relationships.