Our phone number database service is designed specifically for telemarketing and telesales teams making outbound calls. Take advantage of our and our media partner's information gathering resources - the information contained on our list of UK business, school, and the public sector decision makers is refreshed on a six-month cycle.
Direct Marketing Blog
The most successful marketing campaigns, the campaigns which generate the greatest levels of response and sales, have two things in common - the most targeted and up-to-date mailing list and great creative which engages with the target audience and strongly sells the benefits of the products and services you're selling.
We sell data and outsourced marketing campaigns to clients looking for named decision makers to approach in businesses, the education sector, and the public sector to target by email, phone, and postal ads. Through us, you have access to over 3,000,000 decision makers - the people within the organisations they own or work for who have the budget and the purchasing responsibility to buy what you sell.
The UK SIC code list was last updated in 2007 to reflect the changing nature of the UK economy and the rapid rise of the internet and connected devices. For the first time, there were now over 1,000 different SIC codes containing different types of business establishments.
How can businesses use B2B databases for lead generation in a marketplace that is full of competitors? In this article, More Than Words presents our top five tips for creating direct marketing campaigns that cannot fail to generate consistently strong leads and sales for any business.
Research has found that 25% of the information contained on an average B2B marketing database is out of date and inaccurate. Each record on a database containing the wrong information is a missed sales and marketing opportunity. When companies are looking for ways to increase the number of leads they generate from direct marketing, the first step we recommend is to cleanse their data making sure they’ll be pitching to the right decision makers using the correct contact details.
There are three general types of UK business data (B2B) data and they can be split into the following categories: contact data containing the contact details of companies who have already bought from you together with the decision maker names (your "customer purchases" database), contact data of decision makers from companies who have been in touch with you but who haven't become customers yet (also known as your "prospects"), and every other company.
Apart from Hiscox and Direct Line, can you think of any other business insurers advertising on television? The opportunity for non-domestic insurance companies and insurances brokers to compete for clients is greater because the marketplace is far more fragmented. Competition is lower so the chances of your campaigns being seen by prospective customers is much higher.
The difference between a good database and a bad database is whether your messages will be seen by the potential customers you want to reach or not. You'll never find new customers from a contact list containing businesses, schools, and public sector organisations with no need for your products, services, or solutions.