Human touch is vital in digital and direct marketing Could your email and direct mail campaigns benefit from adding a human element? Marketing and sales people have always strived to identify a repeatable marketing strategy or channel to grow sales. But, one size does not fit all because every company and its owners have different [...]
Joined up marketing - what is it and why is it important? Customers are your most valuable resource. So, what happens when they visit your website and are treated like everyone else, despite getting personal, meaningful communications from you? They stop feeling valuable. Consistent marketing means delivering the same message across all channels. A joined [...]
Many front-line sellers make more sales by sending strong, persuasive, and engaging follow-up emails. Does the type of follow-up you should send depend on your relationship with a potential customer? Everyone in sales has encountered the "one and done". This is when you pick up the phone looking for a new customer and find someone [...]
