I'd like you to concentrate on the often-forgotten very high returns delivered by three of the oldest and most established promotional channels around - email, phone, and post. This is a world where your advertising efforts can influence and dictate how quickly a small business buys from you rather than waiting for an enquiry from your website. This is the world of cold approach direct marketing.
Telemarketing lead generation is one of the most effective ways for businesses to connect with prospects and customers. One of the more traditional forms of direct marketing, telesales is still widely used by sales and marketing professionals. Research has shown that almost 60% of marketing managers in Fortune 500 companies agree that telemarketing is “very [...]
One of the most significant (and under-reported) advantages of B2B telemarketing is its very high return on investment. For every £1 spent by businesses on B2B telemarketing, the return on investment was £11 as reported in a study by the UK’s Direct Marketing Association. The advantages of telemarketing to companies become apparent within weeks [...]
If your sales reps are responsible for lead generation, they'll not be spending a lot of time, particularly at the moment, in front of prospective clients. If they're not in front of prospective clients, they're not contributing to company revenue. And, when there is general economic disruption, finding new revenue is even more important than [...]
The most successful marketing strategies for security companies during COVID-19 involve striking a balance between informing customers of the value of the services you offer and the increased threat of loss, theft, and damage during the lockdown. The best marketing ideas require you to achieve that balance and to make the business case for your manned [...]
This may be a strange time to introduce the idea but now is possibly the most opportune time in recent years to run a bicycle marketing campaign. With nearly three quarters of Britons anxious about loosening lockdown, getting on a bus, tram, tube/Metro, or train to go back to work is a big thing to [...]
Joined-up marketing involves having your marketing team pressing the accelerator pedal as hard as possible with your sales team steering the car. You both know where you're going, you know what each other is doing, and you're working as a bigger team to achieve company goals faster than ever before. To understand why it’s important [...]
B2B telemarketing helps the companies which invest in it to succeed. While business to consumer telemarketing has a bit of a bad reputation these days (considered as something of a relic by many), business to business telemarketing still has an important place in the world of advertising. In fact, by using B2B telemarketing services you [...]
There are four major B2B telemarketing advantages which have led, over the course of the previous five years, to more companies invested greater proportions of their marketing budget into the approach. Business to business (B2B) telemarketing is the direct sales practice of contacting businesses by the telephone and using that initial contact to build up [...]
In the age of digital marketing and mass media communication, B2B lead generation is one of the greatest challenges of companies around the world. You can post radio or magazine ads but you will have a hard time to find out what is working and what is not. When selling high ticket items and expensive [...]
