Flexible working advantages and disadvantages - this topic always provokes a lively debate. You only have to take a look at social media or the news to see this. The cost of living over the last ten years or so has required most parents across the UK to have to go to work while simultaneously [...]
For many front-line sellers, strong, persuasive, and engaging follow up emails increase the quality of engagement with their clients and the likelihood of making a sale. But what makes a good follow up email and how should the follow up emails you use change according to the relationship you’ve had so far with a [...]
The human element matters in direct mail and email campaigns - creating a connection with your target audience through your direct marketing campaigns often greatly increases the level of positive responses from recipients. Statistics tell us that 93% of B2B businesses use email to distribute content and for every £1 spent on email marketing £38 [...]
One size does not fit all with sales and marketing - that's because every company is different as are the personal and professional financial goals of their owners. Business owners, marketers and sales people have always strived to identify a process or channel to grow sales that can be repeated time and again. Most people [...]
Sales teams are the life, blood, beating heart, and soul of a business. All you need to do is are good sales managers to lead your teams and that’s all that’s required to run a profitable enterprise whose cash in the bank goes up every month. Sounds simple. Right? Not really, unfortunately. Finding a good [...]
For all business marketers, their ultimate goal is to simultaneously run as many different, profitable, and effective B2B marketing strategies as possible. Why? No business, no matter what its products or services are, should focus all of its marketing efforts and expenditure on a limited range of different channels to reach its target audiences. Nor [...]
Why is outsourcing marketing and sales to a third party becoming more popular among British businesses? It doesn’t matter what your business does – sales and marketing is hugely important. Large or small, startup or well established, it is near impossible to achieve success without an ongoing commitment to improving and investing in your sales [...]
If you were planning on how to create an email list of UK businesses to use for your sales team to carry out direct marketing campaigns to your potential clients, what steps would you have to take? We'll actually share that information with you in this article and, after we've done that, we'll tell you [...]
In 2021, traditional marketing tactics and strategies can’t be relied upon to generate leads and make sales. But, when planning your marketing approaches for 2021, they shouldn’t be entirely discounted altogether. This, a strategically-planned marketing plan – combining both traditional direct marketing and modern content marketing techniques – will likely be needed if you want [...]
If your sales reps are responsible for lead generation, they'll not be spending a lot of time, particularly at the moment, in front of prospective clients. If they're not in front of prospective clients, they're not contributing to company revenue. And, when there is general economic disruption, finding new revenue is even more important than [...]
