How often should you post on social media? We all know that, on social media, uploading regular content and providing value to your audience is important.
Nobody has made any money having only their friends liking their page.
Your appeal has to stretch much further and you need to stay in touch with your followers to build a relationship which could eventually lead to a sale.
Below, we list the seven main reasons you should post frequently to your social media account and then look at how often you should do it.
Benefit 1: Consistency
When it comes to social media marketing, there is simply too much white noise out there.
This means that you will have to catch the attention of people when they are around.
Posting once a month is simply not acceptable.
The more potential clients see your marketing messages, the more you will be able to communicate your values and get them to remember you when they need your services.
Remember that nobody buys the first time they come across an offer.
Benefit 2: Strong brand image
Social media posts can also be used for branding.
You will need to create a consistent message and style, so people can remember you.
Use the same colours and themes, but don’t just copy the style of posts from others.
You will have to find a way to grab the attention of your audience and connect with them on an emotional level.
A strong brand image will help you do just that.
Benefit 3: Personal connections
One of the things you will have to consider when it comes to selling online is that people want to see that you are real.
Regular social media posting will show people that you are real.
Add behind-the-scenes photos and videos, so you can showcase your values and the benefits of what you have to offer.
Remember that people buy from people they know, like, and trust.
A single post is not going to make a difference when it comes to building relationships.
Benefit 4: Audience growth
As a general rule, the more you post the more chance you will have to connect with your target audience.
If you would like to grow your follower base and your online community, you will have to provide consistent value to them.
You should grab every opportunity to get them to sign up for updates.
Focus on your ideal client, and learn how to speak their language so they can relate to and engage with your content on social media platforms.
Benefit 5: Viral content
The more regularly you post on social media, the better chance you will have to make your content go viral, too.
There are different tools that will distribute your content to other people’s accounts but you will have to ensure that your posts provide value to your audience.
Once your posts have gone viral, you will get access to your followers’ connections and can save money on paid advertising, too.
Benefit 6: Creating reciprocity
If you would like to gain followers, turn them into leads, and sell to them, you will need to create reciprocity.
Provide answers to their most urgent questions, get them to like you, and help them out.
This will make them feel like they are already getting a lot of value for free, and they will want to stay in your circles.
The more regularly you post on social media, the more touch points you will create and the deeper your relationship with your followers and potential clients will be.
Posting regularly will make you popular and liked.
Benefit 7: Integrity and credibility
It is important that your brand maintains its reputation and shows integrity.
Posting on social media regularly will allow you to show that you are real and you know what you are talking about.
In short, you can establish yourself as an expert on social media by providing value and showcasing your talent.
To cut through the white noise, you need to prove that you are the real deal, and you have the solutions to your potential clients’ problems.
You can do this by adding the following content:
- A photo of you delivering training or working on clients’ accounts
- Behind-the-scenes videos
- Customer testimonials
- Online training
So how often should you post on social media?
Posting regularly on social media will boost your reputation, your online visibility, and can generate a lot of website traffic, too.
Engage with your audience on a daily basis and you will see your follower base and engagement grow.
With Facebook, post once a day. With Twitter, three to six times a day. With LinkedIn, two to three times a week.
Each business is different though – please contact us to let us know about what you sell and who you sell to so that we can advise you best on optimal posting frequency.
Working with our social media marketing team
If you need help with producing social media posts, please give the More Than Words team a call on 0330 010 8300 or click here to email us.