With any successful marketing strategy, the question you first need to ask is which companies, schools, or public sector organisations would most benefit from the product or service you sell? The next thing to ask is how do you get in touch with them – by email, phone, or direct mail?

Since 2018, companies across Leeds and West Yorkshire have contacted us to purchase the email addresses of the decision makers they need to target.

Email marketing is very effective at raising awareness of your brand among your target audiences and in driving new sales and enquiries.

Get in touch with us. Let us know what you sell and which types of companies, schools, and public sector organisations purchase from you. We’ll find the decision makers you need to target and, if you need us to, we’ll provide you with email design, copy, transmission, and reporting services.

To speak with one of marketing campaign experts serving Leeds, please call us 0330 010 3495 or you can send us an enquiry by clicking here to email our direct marketing team.

Email marketing Leeds

350,000 business DMs
40,000 UK school DMs
80,000 public sector DMs
Accuracy-guaranteed quality data
Self-service or managed service
12 months’ usage licence
To find out more about our email marketing services for Leeds companies, please fill in the box on the right or call us on:
0330 010 3495
or you can click here to email us

    Leave an enquiry
    Send us your details and we'll email or call you back.
    To send us a message with your enquiry, please use the form at the bottom of this page
    To speak with an account manager about our email marketing services for Leeds companies, call
    0330 010 3495
    or you can click here to email us

    Our email marketing data

    Our three UK email databases offer clients with direct inbox access to:

    You can reach your target audiences whether they’re in Leeds, West Yorkshire, or the rest of the United Kingdom.

    B2B email marketing campaigns

    There are over 350,000 companies for which we have targeted decision maker email addresses – it’s part of our extensive and constantly updated UK business database.

    In addition to CEO emails, we also have emails for engineering buyers, facilities managersfinance directorsfleet managershuman resources contactsmarketing managers and directorsoperations managers and directorssales managers and directors, and telecoms managers.

    Choose the type of companies you want to contact by line of business (over 2,000 categories and SIC codes), geographical location, or company size (as measured by number of staff, number of branches, and/or turnover).

    Education email marketing campaigns

    If you want to include schools in your campaign, we have over 40,000 establishment you can target as well as we have the details of the people who make the purchasing decisions.

    Our education email marketing specialists can select just the schools you want to deliver your marketing message to from our UK schools database – choose by type of school, pupil number, and from over 100 different variables.

    You can send your email marketing campaign direct to head teachers, deputy head teachers, school business managers, facilities managers, heads of year, heads of subject, and more.

    Public sector email marketing campaigns

    Traditionally, delivery of email campaigns to decision makers in the public sector has been difficult. That’s because there are multiple decision makers you have to connect with and this makes sales conversions more difficult.

    With our UK public sector database, you can target decision makers from up to seven levels of seniority differentiated by their purchasing responsibilities across the NHS, local authorities, care homes, further and higher education, and more.

    Quality guarantees

    With our email data, you benefit from the following guarantees:

    • 85% email deliverability (excluding soft bounces)
    • 92% telephone number accuracy
    • 98% postal address accuracy

    Email marketing Leeds

    350,000 business DMs
    40,000 UK school DMs
    80,000 public sector DMs
    Accuracy-guaranteed quality data
    Self-service or managed service
    12 months’ usage licence
    To find out more about our email marketing services for Leeds companies, please fill in the box on the right or call us on:
    0330 010 3495
    or you can click here to email us

      Leave an enquiry
      Send us your details and we'll email or call you back.
      To send us a message with your enquiry, please use the form at the bottom of this page
      To speak with an account manager about our email marketing services for Leeds companies, call
      0330 010 3495
      or you can click here to email us

      Choose from our two different types of email marketing agency services

      You can use our data for 12 months following purchase. We can then either send your email campaigns for you or you can choose our self-service email marketing option – whichever is better for you.

      Managed email marketing services

      With our managed email marketing service, we take care of everything for you. You’re in control at every stage from the point of order including what goes in your email, what your email looks like, and when your campaigns are sent.

      An attractive and fully mobile-responsive design

      Our email design consultant will create the email designs we use on your campaigns.

      Your email will download quickly onto whatever device the recipient is using. The design will feature your brand so that, if someone clicks through to your website, the email and your site are branded identically.

      If you have brand guidelines you’d like us to follow when creating your email, please send them over.

      More Than Words note – we can design landing pages for your website for a small additional charge.

      Benefits-driven copy

      An experienced email copywriter will create the content for each email in your marketing campaign.

      Following arrival of your advert at the email address of a recipient, the copy we create for your subject line and for your “From” name must sell to the recipient that there is value in the email and that it’s worth opening it.

      When the email has been opened, there is a maximum of 2-3 seconds to capture the recipient’s attention with the headline and the opening paragraph. We then have a further 8-15 second to convince the reader to take one of the following actions – reply by email, reply by phone, or click onto your website.

      The design and the copy used in your campaign is intended to maximise direct response from your target audience.

      Transmission

      The specialists in our IT services team send out your campaigns for you – our minimum number of campaigns is three although we do recommend that you use us throughout the 12 months of your data licence.

      Reporting

      When your campaigns are being sent out, we’ll notify you immediately if we receive a lead which requires immediate follow-up.

      Three days after broadcast, we then send you a spreadsheet containing all the clicks and opens from your campaign. At this stage, we would suggest that you, at the very least, contact potential customers who have visited your website.

      You can increase the level of your campaign conversions however by contacting the recipients who opened and clicked through – ask your account manager hwo to do this.

      More Than Words note – please click for more information on our managed email marketing campaigns to businesses, managed email marketing campaigns to schools, and managed email marketing campaigns to the public sector.

      Self-service

      If you have the team and the infrastructure necessary to run your own email marketing campaigns, you can purchase just the data you need to promote your product or service to your target audiences.

      In addition to the support of your account manager, you also have access to our technical team and marketing strategy team for the year following purchase.

      Purchase campaign bolt-ons

      You can purchase email design, email copywriting, and transmissions from us on an ad-hoc basis as a self-service customer from our agency team.

      Leeds email marketing agency FAQ

      Why is email marketing is better than social media marketing?

      We like social media marketing (click here) – in fact, the other part of our company provides social media, website, and content marketing services to clients.

      Social media marketing takes a lot of time. If you get it right, you’ll be rewarded with a rich and constant stream of high quality leads for your sales team to work on.

      Email marketing is not better than social media – all marketing is good. However, if you want quick results and the opportunity to build your brand among a target audience you’ve selected based upon your business priorities, email marketing is better.

      What response rate can I expect from cold approach email marketing?

      Actual response rates to email are quite low – you should expect a response rate of 12 for every 10,000 emails you send out. Results from those twelve respondents however is very impressive and your level of conversions should be high.

      With email marketing, only 2-3 people working within business, schools, and the public sector out of every 100 will be in the market for your product or service at the time you send the email. Over the course of the year, you’ll therefore contact thousands of decision makers at just the right time.

      The value this delivers to your business is significant – for every £1 you spend on email, you should expect a lifetime turnover return of £42, according to the Data and Marketing Association.

      Pound for pound, nothing beats the effectiveness of email marketing.

      Which types of companies have you run email marketing campaigns for?

      As an agency, we’ve worked on email-driven lead generation campaigns for over 17,500 companies based in Leeds and across the UK across 400 different sectors.

      Which subject lines work the best?

      With our managed email campaign service, our copy writer is responsible for the creation of subject lines which capture your target audience’s attention. For self-service customers, you can purchase design and copywriting as bolt-ons – please ask your account manager for more.

      The key to getting your messages seen by as many decision makers among your target audiences as possible is to make sure that your brand name is visible in the “From” line and that your subject line hints that your email will provide the reader with information of value to them.

      Of course, you must follow up in your email with value and an offer which they find attractive. Not only does this increase the chance of a recipient making contact with you but it makes it more likely that they’ll open up your next email and the emails you send after that.

      Does email marketing deliver more traffic to my website?

      You should not choose an email marketing strategy with the intention of increasing the level of traffic to your website. This type of marketing strategy works best when you target the generation of new leads and sales.

      The strategies we are most likely to recommend that you use on your campaigns will be focused around revenue generation and business development. Any additional traffic to your website should be towards specifically-built landing pages where your intention is to capture the contact details of the individuals within the businesses, schools, and public sector organisations that you’re targeting.

      You can track with your email marketing campaign which recipients opened your email and clicked through to your website. The value in the data generated by your campaign is not the additional traffic but conversions you make by directly contacting the people who opened and clicked through.

      How can you be certain that your emails reach decision makers’ inboxes?

      On all of our email campaigns for Leeds customers, delivery of emails to client’s inboxes is the responsibility of our IT services team.

      We have built a strong sender reputation over a number of years meaning that the messages we send on behalf of clients are recognised as being relevant and timely by all major email service providers.

      Don’t recipients get upset when a company they don’t know includes them in their email campaign?

      Recipients only tend to get upset if you waste their time. Potential customers do not mind being contacted in the role they represent for the businesses, schools, and public sector organisations they work for as long as the product or service you’re trying to sell is relevant (even if they don’t need to buy it yet).

      The only major concern you need to address when sending an email marketing campaign to your target audience is to make sure that you don’t contact them too often and that you vary to content of each message.

      Providing quality email marketing campaigns to companies in Leeds and West Yorkshire

      Get in touch with us. Let us know about your company, what you sell, and what value your product or service delivers to your target audiences.

      We’ll then identify the decision-making individuals within businesses, schools, and the public sector most like to purchase from you. We can then either send you the data for your marketing team to work on or our agency services team can manage your campaigns over the following 12 months.

      To speak with one of marketing campaign experts serving Leeds, please call us 0330 010 3495 or you can send us an enquiry by clicking here to email our email marketing agency team for help and support. Please also follow us on our social media channels.

      Call 0330 010 3495

      Email marketing for Leeds and West Yorkshire companies

      To find out more, please call us on 0330 010 8300, click here to email us, or fill in the form and we’ll get back to you.