Managed email marketing campaigns to UK schools
With our managed UK school email marketing campaigns, we do all the hard work for you.
We write and design a series of 12 emails for your company with the following two goals:
- generating immediate leads and
- building your sales pipeline for future orders.
We send 12 campaigns for you over the course of a year from our established and trusted servers.
And we provide you with comprehensive campaign performance reports following each send.
Choosing the schools you market to
You can market to all the schools we have email addresses for or to just a selection of them for a 12-month period.
We’ll send one email a month for a year to the schools you wish to sell to taking account of school holidays.
You can choose the schools you target by geography, type, size, and many other variables.
We recommend that you only select schools from our database which have the greatest need for your products or services.
By doing this, you’ll reduce the overall cost of your school email marketing campaigns.
The lower cost, the higher your potential return on your investment.
Let your account manager know which schools you need to contact when you get in touch with us.
Within 24 hours, they’ll get back to you with a fully-costed count and quote.
Breaking through to the education sector
The education sector has long been a domino marketplace.
In other words, as soon as you win business and gain trust from one school, you’re more likely to receive enquiries and win new business from other schools.
It’s always hardest to find the first school but, with patience and an intelligent approach to marketing, you can do it within weeks or a few short months.
Over the course of a year, use email marketing to build…
- awareness of your company among target headteachers, school leaders, and teachers and
- trust in the quality and efficacy of the products and services you offer.
What you receive with our school email marketing campaigns service
Included within our fully managed school email marketing campaign service are:
- 12 email advertisements created by an experienced designer and a copywriter with extensive experience selling to schools,
- 12 email broadcasts (one a month taking account of school holidays) to the schools you’ve chosen to promote your products and services to, and
- 12 campaign reports showing which schools opened your email and clicked through to your website.
- a copy of the education database we use complete with a 12-month licence
When we’re sending out your campaigns, your account manager will get in touch with you within 30 minutes if we recieve a lead which requires immediate follow-up.
Three days after each campaign, we send you a performance report showing you:
- which schools opened your email and how many times
- which schools clicked through to your website from your email and how many times
- which schools indicated that they wish to recieve no further communications from you (your unsubscribes)
When you enquire, please ask our account manager how to use your campaign performance report to generate further strong enquiries from the same email campaign.
Find out more
To speak with one of our account managers about a year’s worth of email marketing campaigns to schools, please call 0330 010 3495 or click here to email us.
If you wish to purchase the database only and you feel confident about your company’s ability to run its own email campaigns, please mention the school email address list when you call.
Please also ask about our telemarketing to schools campaign service.
Schools’ responsiveness to emails has increased post-GDPR
For the past 15 years, email marketing to schools in UK has been the advertising medium most chosen by companies wanting to increase their presence in and sell more to the education sector.
However, since the introduction of GDPR, general email volumes to schools.
This drop in volume has led to an increase in the levels of engagement and response to school email marketing campaigns.
Our in-house copywriters have extensive experience in writing email adverts for the education sector including creating some of the most catchy email subject lines for schools.
And it’s their ability…
- to come up with original email marketing campaign ideas and
- to create compelling, engaging, and response-driven sales messages
…which has meant that our clients now enjoy an even greater return on investment than in the pre-GDPR era.
But this is not the only reason why email response rates have been rising for our clients.
We limit the number of school email marketing campaigns we manage
We build our UK schools database and our teacher database from a number of different sources including our own telemarketing and web-based research.
It takes a lot of time to do this but the information we gather has real commercial value for our customers.
To protect the value of the database and the goodwill of the schools who receive emails from our clients, we restrict the number of campaigns we deliver and the databases we sell each week to protect response rates.
If we sent too many emails, there’d be a risk that…
- fatigue would develop among the recipients and
- our clients’ campaigns might crowd each other out
…both of which would negatively affect response rates.
How we create content with you for your campaign over the year
Once you’ve decided on what your commercial objectives are for your 12 months of school email marketing campaigns, then we get to work for you.
We’ll agree a content plan with you containing:
- what we’re going to say in each email and
- information on how each email will help you achieve your short-term and longer-term objectives in becoming a trusted supplier to the education marketplace.
Each email will then be composed by an experienced copywriter with a successful track record helping clients sell to the education sector.
Prior to creating the text for your email, your copywriter will:
- have researched your company thoroughly and
- understand the appeal and usefulness of your products or services to schools.
Your copywriter and designer will draft each of your twelve emails for you.
You get final sign-off – we’ll keep amending each of your email advertisements until you’re completely happy before we send them.
Three days after each dispatch, you’ll receive a report detailing all of the clickthroughs, opens, and unsubscribes generated from your campaign.
If you have a sales and marketing team, they can use the information in the report to develop more leads and to bring forward new sales – ask us how to do that.
How to market to teachers, heads, and school leaders by email
Clients book email marketing to teachers and schools over a 12-month period with More Than Words.
That’s because sending one school email marketing campaign on its own doesn’t work for companies seriously intent on selling to schools.
Schools need to see that you’re a serious, trust-worthy, value-for-money, long-term supplier.
Because they’re spending public money, they need to feel comfortable and confident in dealing with you first.
No head teacher or school leader wants to make a mistake spending their school’s money – whether you’re selling to private schools or state schools.
Over the course of the year, we’ll vary the messages sent to schools.
In one email, we give them a reason to buy something and, in another, we give them something of value to demonstate the type of company you are.
School email marketing campaigns give you the chance to build a relationship with head teachers and leaders prior to moving it into the real world through phone calls and emails.
We can have your first campaign running within a week to our UK schools database.
Email marketing to schools UK – get in touch
We’re open during office hours between Monday and Friday.
Please call us, email us, or fill out the contact form and let us know what you want to achieve over the next 12 months with professionally written, superbly-designed 12-month email marketing campaigns sent to our thoroughly-researched and up-to-date school data list.
We’re available on 0330 010 3495 or you can get in touch with us by email.
We’re based in North Shields town centre if you want to come and visit us. There’s lots of free parking outside and we’re only three minutes’ walk away from North Shields Metro station.