Welcome to More Than Words, the cold approach email marketing agency for London companies focused on improving their bottom line by selling more to the businesses, schools, and the public sector they need to target in the city and throughout the United Kingdom.

What makes More Than Words different from other email marketing companies?

While we believe in content and digital marketing (in fact, half of our business is dedicated to the new sales funnel approach as you can see on our sister website), we believe that too few companies are now really taking the lead with their marketing.

Online marketing, when done right, does attract prospects into your sales funnel and it is possible to move them quickly from the top of the funnel to the bottom of the funnel. What characterises this buying journey though is that it’s your prospect who is always in control.

That’s great marketing but is it really giving your sales reps a chance to influence proceedings?

We don’t think so and we think that, by relying too much on digital marketing, companies are missing out on the chance to convert customers within much shorter timescales to suit their own business needs.

Behind some of the biggest companies in the United Kingdom and some of your most successful competitors are motivated, experienced, and results-driven sales and marketing teams.

We want to provide your company with the results this direct approach delivers. To do that, we’ll use our proven cold approach email strategy – a strategy where we go out and find brand new customers for you.

Let us find your target audience and, over the course of 12 months, let us convince them of the benefits of using your products and services and of choosing you as their supplier.

We can take you direct into the inboxes of decision makers within business, schools, and the public sector not only in London but around the whole of the United Kingdom.

To speak with one of our sales staff about running a cold approach email marketing campaign for your business, please call us 0330 010 3495 or you can send us an enquiry by clicking here to email our direct marketing team for help.

Email marketing London

350,000 business DMs
40,000 UK school DMs
80,000 public sector DMs
Accuracy-guaranteed quality data
Self-service or managed service
12 months’ usage licence
To find out more about our email marketing services for London companies, please fill in the box on the right or call us on:
0330 010 3495
or you can click here to email us

    Leave an enquiry
    Send us your details and we'll email or call you back.
    To send us a message with your enquiry, please use the form at the bottom of this page
    To speak with an account manager about our email marketing services for London companies, call
    0330 010 3495
    or you can click here to email us

    The advantages of cold approach email marketing campaigns

    Direct marketing is one of the most traditional ways of connecting with your target audience and it’s an approach which customers still feel comfortable with.

    We can state that with confidence because response rates to email marketing are generally much higher than with newer forms of marketing like social media marketing, pay per click, and so on.

    The three most popular forms of direct marketing are email marketing campaigns, telemarketing campaigns, and direct mail (postal) campaigns.

    Out of the three, email marketing generates the highest return on investment, it has the lowest cost barrier to entry, and campaigns can be turned around from scratch within a day or two.

    Be up and running within 48 hours

    If you’re seeking an immediate sales boost, we can find the email and contact details for your target audience within a day.

    Our B2B marketers then can create the design and copy for your first email campaign as well as landing pages to these prospective clients within 24 hours.

    Our customer service team can send them straight away after you’ve signed off the design and email copy.

    Highest return rate on all forms of direct marketing

    Using an email marketing agency will generate your company an average return of at least £42 worth of turnover for every £1 spent, according to the UK Data and Marketing Association.

    Get straight into your target customers’ inboxes

    Although we hold both personalised and company email addresses for the contacts on our extensive databases, we strongly recommend that you send to decision makers’ personal email addresses (for example, contact_name@company.co.uk) for greater impact.

    Control the message

    With a cold approach email strategy, you not only select the people who will receive it but you also choose when they receive it.

    With email advertising, the best time to send campaigns is on Tuesday-Thursday between 10am and 2pm and on Monday/Friday before 9am and after 4pm. You can time delivery to each email address to maximise responses.

    The experts on our email marketing services team will use all of their ability and experience in running successful campaigns for your company.

    Use email marketing to create a brand new sales funnel

    If your company heavily invests in a digital marketing strategy, you’ll already appreciate the value of an online sales funnel.

    The idea behind a sales funnel is that you provide prospective clients with valuable and actionable information on the benefits of your products and services via your website and social media channels as they move from the point of investigation to the point at which they’re ready to make a purchase.

    Email marketing short-circuits this process in your favour.

    You can use it to discover potential customers who have not been exposed to your website and the content on it and you can use the direct contact it encourages to speed the sales process up.

    Immediate sales

    Just as with your website sales funnel, only 2-4% of the people purchasing for companies, schools, and public sector organisations we’ll reach with your email campaigns will be near or at the point of purchase.

    You benefit from an opportunity to introduce your company and its products and services at the most crucial part of the buying journey when the management of a business or organisation has already made its mind up to purchase a product or service.

    At this stage, they will be far clearer with you on what they want and you’ll be able to adapt your sales approach accordingly to take advantage of that.

    Visibility over new deals in the next 12-24 months

    Not only that but you’ll also be contacted by companies which may be weeks or months away from making a decision. You can add them to your email newsletters, invite them to follow you on social media, and ask your sales reps to stay in touch with them once a month.

    With your email marketing campaign reports, you’ll also be able to discover which companies have begun their buying journey too – we’ll cover that below.

    Email marketing London

    350,000 business DMs
    40,000 UK school DMs
    80,000 public sector DMs
    Accuracy-guaranteed quality data
    Self-service or managed service
    12 months’ usage licence
    To find out more about our email marketing services for London companies, please fill in the box on the right or call us on:
    0330 010 3495
    or you can click here to email us

      Leave an enquiry
      Send us your details and we'll email or call you back.
      To send us a message with your enquiry, please use the form at the bottom of this page
      To speak with an account manager about our email marketing services for London companies, call
      0330 010 3495
      or you can click here to email us

      Putting together your email marketing campaign

      To generate the greatest return on investment (ROI) from the audience you’re targeting from your cold approach email marketing strategy, you need to follow a few basic guidelines and they are:

      1. Decide which products and services you wish to promote

      With the emails you send, you should restrict the products and services you present to prospective clients to one ideally.

      Choice is the enemy of sales and, since the average recipient will only give a few seconds’ attention to the emails they receive, they should not have to work too hard to figure out what the email is presenting them with.

      2. Build an email list of target companies, organisations, and decision makers

      Our three UK email databases offer clients with direct inbox access to:

      Each database covers the entire United Kingdom including London.

      The types of businesses and organisations you’re targeting

      For our list of companies, you can choose your target audience by line of business, geographical location, company size (turnover, number of staff, number of branches, and so on) and many other factors.

      For schools, you can select by area, type of school, number of pupils, and up to 100 different additional qualifying criteria.

      From our public sector list, you can choose to contact decision makers from up to seven levels of seniority differentiated by their purchasing responsibilities.

      Which decision makers should you approach?

      As well as the senior decision maker within companies, we hold direct inbox email addresses for engineering buyers, facilities managersfinance directorsfleet managershuman resources contactsmarketing managers and directorsoperations managers and directorssales managers and directors, and telecoms managers.

      If you’re targeting schools, we can source the email addresses for the head teacher, deputy head teacher, school business manager, facilities managers, heads of year, heads of subject, and more.

      For public sector email campaigns, we have email addresses for decision makers at up to seven different levels of seniority identified by their area of purchasing responsibility.

      3. Creating the design and email copy for your campaigns

      Your email should open with a strong subject line. Subject lines are the text which is displayed on your browser or email client before you’ve opened an email. They should not be misleading and they should promise the recipient something of value for opening the email.

      Your email copy should consist of a short headline, three or four clearly expressed paragraphs of content explaining the product or service you’re introducing and its benefits, and a call to action. Where possible, you should address the recipient by name. The design of your email should be consistent with your company or brand appearance.

      Your phone number and return email address should be prominently displayed because, on B2B campaigns, you should encourage direct personal contact rather than asking them to subscribe to a newsletter or follow you on social media.

      Finally, you should include a link to a landing page on your website for tracking purposes – we’ll explore the value of doing this just below.

      4. Send out your email marketing campaigns regularly

      Most email databases are sold on a 12-month licence. This means that, over the course of a year, you or your agency will be able to send one campaign a month to each of the recipients.

      To give your target audience time to recognise your company or brand and to appreciate the benefits of your products and services, they need to hear from you multiple times over the course of the year.

      5. Make the most from your campaign report

      Almost every email marketing agency you could approach allows you to run full reports on your email marketing campaigns.

      Our email marketing services team also allow this but we do it in a slightly different way. The decision makers who contact you by phone or email as a result of receiving your message are the hottest leads at that time within your audience and you should pay maximum attention to them.

      Three days after your campaign has been sent, our email marketing experts send you a full report on how the campaign has gone.

      We’ll show you the number of times each recipient opened your email and which recipient clicked through to your website. There are ways to generate leads from this data which your account manager will be happy to share with you.

      6. Repeat eleven times during the course of the year

      Did you know that many B2B buyers will not consider contacting a potential supplier until they’ve been exposed to their company name 7 or more times?

      To extract maximum value from your email marketing campaigns, you need to make as much use of the licence as possible.

      Emailing your target audience

      We offer two email marketing services to clients – self-service and fully managed.

      Self-service email marketing

      We sell you the data to use on your campaigns for 12 months but we don’t design/write the emails or send the campaigns for you. You can purchase email and landing page designs from us for an additional, competitive price.

      Your account manager and our technical & advertising support teams are on hand to share their experience and knowledge with you throughout the year.

      Working with our email marketing experts

      With our fully managed email service, we take care of everything from subject lines to designing & writing your emails and from landing page creation to the broadcast of campaigns.

      To speak with one of our sales staff about using a cold approach email marketing strategy for your business, please call us 0330 010 3495 or you can send us an enquiry by clicking here to email our direct marketing team for help.

      London email marketing agency FAQ

      What is the standard ROI on cold approach email marketing strategies?

      Email marketing generates average return of at least £42 worth of turnover for every £1 spent, according to the UK Data and Marketing Association.

      What conversion rate should I expect from your email marketing service?

      Conversion rates vary between different sectors and according to the products or services offered by email. As a rule however, you should expect a conversion rate (the people who actually respond) per campaign to run at about 12 per 10,000 emails sent.

      Should I be using an cold approach email marketing agency to build brand awareness?

      Email marketing should not be used as a brand tool in the sense that you want to increase knowledge among your target customers of your company’s ethics, corporate culture, and so on.

      There isn’t enough time to do that in an email and brand awareness is more important to some buyers at the point of purchase.

      Which are the major email marketing agencies serving London?

      There are many London email marketing agencies you could approach including Brafton, Yaser, the Good Marketer, Fat Media, and Distinctly.

      Whichever agency you choose, make sure that they can provide the data you need for a cold approach campaign and that you’re happy with the level of experience their marketers have in creating leads from opt-out campaigns.

      Is email marketing suitable for market research and SEO?

      Please note that cold approach email marketing is designed to generate leads. Therefore, we do not recommend you use it to research your target customers.

      Email marketing campaigns also have no effect on your website’s search visibility. In many cases, you will be able to identify visitors to your website from your campaign using Google Analytics – please ask your account manager for more information.

      Work with the leading direct response marketing agency in London and the United Kingdom

      There is a different way to find new prospects and clients with cold approach email marketing. Our team have a collective 80 years’ experience spanning 17,500 clients across 400 different business sectors.

      Integrate a cold approach marketing strategy into your business and benefit from increased sales almost immediately and over the course of the next 12 months.

      To speak with one of email marketing experts, please call us 0330 010 3495 or you can send us an enquiry by clicking here to email our email marketing agency team for help.

      Call 0330 010 3495

      Email marketing for London companies

      To find out more, please call us on 0330 010 8300, click here to email us, or fill in the form and we’ll get back to you.