Compared with the amount of money spent advertising insurance to consumers, the amount of major advertising spent on television, radio, and other mass communication channels on non-domestic advertising in small.

Apart from Hiscox and Direct Line, can you think of any other business insurers advertising on television?

The opportunity for non-domestic insurance companies and insurances brokers to compete for clients is greater because the marketplace is far more fragmented. Competition is lower so the chances of your campaigns being seen by prospective customers is much higher.

While many insurance services firms find leads through content marketing, website marketing, and social media marketing, others are winning business through email marketing campaigns, telemarketing campaigns, and direct mail advertising.

When direct marketing insurance services, you guarantee yourself a higher response rate not just by offering competitively-priced insurance which offers what the client wants but by intelligent targeting the clients most in need of your products.

Sell health insurance, key person insurance, property insurance, life insurance, and professional indemnity insurance direct to decision makers.

Direct marketing also offers your company the chance to carve a niche out for its insurance services and we can help you do that – pitch niche products like insurance policies on ongoing & risky building work, insurance policies for high-risk professions, and insurance policies for extreme sports and martial arts providers.

Get in touch with us. Let us know about your company, the range of insurance products you provide, and the markets you want a greater or a brand new presence in. We’ll search through our extensive database of over 3,750,000 decision makers to find the right targets for your marketing campaign.

To plan your insurance marketing campaign with one of our account managers, please call us 0330 010 3495 or you can send us an enquiry by clicking here to email our direct marketing team.

Direct marketing insurance services

3,750,000 decision makers
Pitch general/niche products
B2B/education/public sector
Email/phone/direct mail
12 months' campaigning
Select your own targets
To find out more about our direct marketing services for the insurance industy, please fill in the box on the right or call us on:
0330 010 3495
or you can click here to email us

    Leave an enquiry
    Send us your details and we'll email or call you back.
    To send us a message with your enquiry, please use the form at the bottom of this page
    To speak with an account manager about our direct marketing services for the insurance industy, call
    0330 010 3495
    or you can click here to email us

    Planning your insurance marketing campaigns

    Our three UK marketing databases offer clients with direct inbox access to:

    Choose your targets

    When direct marketing insurance services to businesses, you can choose which companies you target by line of business (over 2,000 classifications), geographical area, and size (measured by turnover, number of branches, and/or by number of employees).

    If you want to sell to the NHS, local authorities, care homes, further and higher education, or another type of public sector organisation, we’ll be able to select the organisations most likely to be of interest to your sales team.

    And, for schools, you can choose your target using up to 100 different variables including school type, budget size, number of pupils, and more.

    Choose your decision makers

    If you’re targeting businesses, you can get in touch with the senior contact within a company or you may wish to contact the facilities manager or the finance director.

    Within schools, the best contact will either be the head teacher or, in the case of secondary schools, the school business manager.

    Identifying the decision maker with responsibility to purchase insurance is more difficult in the public sector. On our database, we have seven levels of decision makers by seniority and, once we know which type(s) of insurance you wish to sell, we’ll be able to isolate them from our database.

    More Than Words note – please note that we do not offer direct marketing campaigns to consumers to companies in the insurace industry for GDPR compliance.

    Direct marketing options for insurance companies

    You can generate leads for your insurance agents through three different marketing channels – email, phone, and direct mail.

    Email marketing insurance services

    For direct marketing insurance services on a budget, email is your most effective route to market.

    As with the other contact details on our database, you can email your targets for 12 months after you’ve placed your order.

    On average, every £1 you spend on email marketing will generate a lifetime return on your investment of £42, according to the Data and Marketing Association.

    More Than Words note – if you’d like us to run email marketing campaigns to prospective clients on your behalf, please ask us about our managed B2B email marketing campaigns, managed school email marketing campaigns, and managed email marketing campaigns to the public sector when you call.

    Our managed services include email design, email transmission, and full reporting on each campaign.

    Telemarketing for insurance services

    You can learn a lot by dialing the phone number of decision makers within a business, school, or public sector organisation.

    For many in the insurance industry, telemarketing not only brings in immediate sales but many of the customers they form a personal relationship over the phone with them continue to purchase from them for life.

    More Than Words – please read our special article on telemarketing for insurance agents. If you’d like to carry out a telemarketing campaign to prospective clients but you don’t have a team, please ask us about our outsourced B2B telemarketing campaigns, outsourced telemarketing campaigns to schools, and outsourced telemarketing campaigns to the public sector when you call.

    Direct mail marketing for insurance services

    Although direct mail has declined in popularity over the past twenty years, it’s becoming one of the more favoured marketing strategies for the insurance sector.

    You can send out information on the types of policy you offer direct to decision makers at their office address – use mailers to send personalised letters and postcards to the names on your database.

    Direct marketing insurance services

    3,750,000 decision makers
    Pitch general/niche products
    B2B/education/public sector
    Email/phone/direct mail
    12 months' campaigning
    Select your own targets
    To find out more about our direct marketing services for the insurance industy, please fill in the box on the right or call us on:
    0330 010 3495
    or you can click here to email us

      Leave an enquiry
      Send us your details and we'll email or call you back.
      To send us a message with your enquiry, please use the form at the bottom of this page
      To speak with an account manager about our direct marketing services for the insurance industy, call
      0330 010 3495
      or you can click here to email us

      Creating successful marketing messages

      When direct marketing insurance services with More Than Words, you can buy the data you need to send information and offers to your target market or you can get us to send the campaigns for you.

      Whichever service you choose, you benefit from the support of your account manager and the support of our advertising and tehcnical teams.

      If you need any help using the data, you can phone or email our technical support team and they’ll help you manipulate or segment the information you want in the way you want it.

      The marketers on our advertising support team will review any email or direct mailer you wish to send out or your telesales script to give you feedback and suggestions on how to improve results and how to find more customers.

      So, when direct marketing insurance services, how should you approach it?

      Lead with the benefits

      The best way to generate leads from email and direct mail marketing is to lead with the benefits in your marketing message.

      While policy specifics and pricing are important, insurance is not always as price sensitive in the business market as it is in the consumer market. In your approach, address the needs and issues of concern which your policies are most likely to satisfy and illustrate the benefits using examples and case studies.

      When telemarketing clients, you may wish to fact-find first about the types of insurance they have and then probe deeper into the types of insurance you think they might need but be unaware of.

      By getting potential customers to talk, you better understand what insurance they need to purchase and clients appreciate a tailored and bespoke approach.

      Be prepared to answer questions

      Either on a telemarketing call or if someone emails or phones you back after receiving your email or postal markting campaign, you will be asked questions.

      Although each individual business, school, or public sector organisation might have unique questions, you and your colleagues will have heard most of the questions a potential client has before.

      Prior to your campaign going out, write down your “objection handling” sheet – a list of questions and their answers – to your staff so they can answer with confidence and certainty on the phone.

      Ask for the business

      Either on the phone or when speaking with a decision maker who has responded to your campaigns, always ask for the business when you have the opportunity. Prospects are notoriously difficult to get hold of at the best of times and this may be the only chance you get to speak with them.

      Even if the deal doesn’t close, make sure you take down the prospect’s mobile phone number and email address. When you’re on the phone to them, try to find their LinkedIn profile and ask them to follow you.

      Direct marketing insurance services – getting started with More Than Words

      For direct marketing insurance services, choosing the right partner is important in making sure that your campaigns generate the number of leads and sales you require.

      With direct marketing, the figures speak for themselves – the response rate you benefit from by contacting decision makers direct is impressive for email, phone, and dierct mail marketing.

      We’d appreciate the opportunity to find out moer about your insurance company, the policies you offer, and the markets you most want to target.

      To plan your direct marketing campaign, please call us 0330 010 3495 or you can send us an enquiry by clicking here to email our direct marketing team.

      Call 0330 010 3495

      Direct marketing your insurance services to businesses, schools, and the public sector

      To find out more, please call us on 0330 010 8300, click here to email us, or fill in the form and we’ll get back to you.