The economic arguments for appending emails to your database
Why should you invest in email appending for your business?
Email was described as the “killer app” of the Internet – the function which justified investing in a computer and an online connection for both individuals.
Of all forms of marketing, it generates the highest return on investment – outperforming social media marketing, content marketing, telemarketing, and more.
But like all other forms of marketing, reach is vital. If you have 10,000 decision makers names – people whose business, school, or public sector organisation need your products and services – but only 3,000 email addresses, there are 7,000 opportunities to connect with and to pitch decision makers you’re missing.
Email appending with quality safeguards
With email appending, we look for the direct contact addresses for those 7,000 decision makers whose emails you currently don’t have.
Where do we look? We look not only on our extensive in-house database but we also examine the multiple substantial marketing and contact databases of a handful of carefully-selected media partners.
When choosing our media partners, we make sure they have the same commitment to quality over quantity that we have. We ensure that their data protection and GDPR policies are robust and that they’re observed in every business process they undertake.
And within a day or two following an initial check and multiple re-checks, we deliver your marketing databases back to you with far more usable, valid email addresses than they had when you sent them to us.
Email appending unlocks missing revenue
Nothing will generate leads and sales faster than email marketing.
Within a few short weeks – within three email campaigns to your new addresses – you’ll realise the revenue you’ve been missing because you were unable to contact existing and potential clients using this most effective and profitable of marketing approaches.
If you’re new to email marketing or you have been using it but you feel that you’ve not been generating enough new leads and sales from it, your account manager together with the advertising support team will be able to help you. Just send them what you want to send to the decision makers on your marketing databases and we’ll get back to you (normally within 24 hours) with suggestions and feedback.
What type of data can we cleanse?
We specialise in cleaning the following three types of marketing database:
- customer databases – databases of businesses, schools, and public sector organisations which have bought from you,
- prospect databases – databases of businesses, schools, and public sector organisations which have been in touch with you but which have not bought from you yet, and
- bought-in marketing databases – databases of businesses, schools, and public sector organisations whose details you have purchased from a 3rd party source like a list owner or a list broker.
Please note that we are unable to append email to any B2C marketing database or to any overseas (non-UK) database of contacts.
Missing other details?
Are you missing other information on your database like contact names, postal addresses, phone numbers, and more? Does the age of the data you have concern you and would you like us to check if the details on your record are generally complete?
We’re able not only to check most of the fields on your database but, subject to your instructions, we can replace what’s on your database with the latest information. Speak to one of our account managers to find out more.
Contact us about our email appending service
Unlock the missing revenue in your marketing and customer databases and refresh the information which is old and likely out-of-date. By choosing More Than Words, you’ll be working with one of the UK’s fastest growing suppliers of marketing data and one of the few providers with an in-house advertising team to help you generate more leads and make more sales from each email broadcast you send to decision makers on the database.
For more information, please call us on 0330 010 3495 or you can click here to email our data enhancement team.
What is email appending?
Email appending (sometimes known as email address appending) is a process by which email addresses are added to information records on a database where there is currently no email address.
There are three different types of email appending we offer:
- B2B email appending (sometimes called business email appending),
- education email appending, and
- public sector email appending
With our B2B email appending services, we take a client’s customer database, prospect database, and bought-in business marketing databases and, when an email address field is empty, we cross-check it against our B2B email database and the email databases of our media partners to check to see if we or they have the information. If we or they do, we then add the email address to that particular record.
The same process applies for our education email appending and public sector email appending.
Our marketing databases cover the UK only – we do not offer email appending services for B2B, school, or public sector databases for other countries.
Why is email appending important?
What are the main advantages of email appending? Of all types of direct marketing, email marketing produces the greatest return on financial investment. In addition, organising, dispatching, and monitoring an email campaign is a lot less labour-intensive and expensive than telemarketing or postal marketing.
As with all other types of direct marketing, the number of leads you generate and sales you make are partly dependent on the accuracy of the data you hold and the number of email addresses. The more email addresses you hold, the more opportunities you have to provoke a positive response from clients.
By appending email addresses to your customer, prospect, and bought-in lists, you give your marketing team more targets to communicate with and their efforts will create more closing opportunities for your sales team.
How do you carry out email appending projects for your clients?
When contacting us, clients ask us how do email appending companies append the databases they work on for clients?
All email appending companies use the same set of email appending techniques. What determines the success of your outcome is the quality and depth of the databases against which your databases are compared.
For example, More Than Words’ marketing databases contain over 650,000 email addresses all of which are thoroughly researched and GDPR-compliant. If you used an email appending company with marketing databases containing just 400,000 email addresses, you would be more likely to get fewer positive matches from them – in other words, your marketing team wouldn’t have as many email addresses to work with compared to the results our service would provide you with.
For more information, please call us on 0330 010 3495 or you can click here to email us.
Add extra value to your customer, prospect, and bought-in marketing databases
More Than Words runs its own telemarketing and email marketing teams as well as hiring out their services to clients. More than most companies, we understand how important accurate and complete data is.
Within as little as 48 hours, many of the records on your customer, prospect, and bought-in marketing databases which are missing email addresses you’ll now be able to include in your email marketing campaigns and email newsletter campaigns.
We’re also able to verify the email addresses you do have as well as verify and update contact and organisation details across each of your databases.
We’re available on 0330 010 3495 or you can click here to email us.
We’re based in North Shields town centre if you want to come and visit us. There is plenty of free parking outside and we’re only three minutes’ walk from North Shields Metro station.