The number of practices investing in copywriting for accountants has grown significantly in the last three years.
It’s no surprise. This is a £5.3bn sector in the UK alone but competition is fierce – 35,000+ accountants are chasing the same business.
It takes around 4 years to become a qualified accountant and endless years gaining the relevant experience in the industry.
You’ve worked hard, you’ve put the hours in, you’ve had your website build and you’re ready to start your journey to sign up your first 1,000 clients.
Sadly, that process of gaining clients is not all that easy as you likely already know.
The work doesn’t come in as easily as it used to not only because of the increase in local competition but the fact you’re against the world of freelance accountants for hire online.
Accountants and bookkeepers are faced with the immense challenge of somehow finding the time needed to organise and execute successful marketing campaigns.
It has to be done but there’s precious free time available for you to do it.
To help, many practices are investing in copywriting for accounting but what are they investing in?
9 types of copywriting for accountants which bring in new enquiries
A good copywriter is an asset to any business but a specialist copywriter with an in-depth knowledge and understanding of accounting is invaluable.
Even rarer is a knowledgable accounting writer who can explain the complexities of accounting in a way that laypeople really understand.
The nine most valuable marketing assets for accountants in the digital age are…
A good business brochure perfectly encapsulates the key messages of your brand, ensuring that the professional tone of your business remains consistent and targeted towards potential customers.
A press release that is attention-grabbing, informative and designed to bring you enquiries and sales can be created and sent to various media outlets for publication and promotion.
For the most effective exposure, press releases are widely distributed both online and manually.
Keeping your website alive with interesting and useful blog posts and announcements is a great way to stay engaged with current customers. It also gives new customers more reason to visit your website, and keeps your business more relevant within your industry, especially if your content is shared.
These days, lots of accountants provide resources and whitepaper case studies for free to clients or others in their industry. These well written documents are often gifted for free, and are so well written that they are shareable and thus, generate leads and hopefully establish your business as a leader within accountancy, actively building brand strength.
5. Fact sheets
Direct copy on fact sheets that answers some of the most common questions asked by your customers, helps them feel understood. These kinds of fact sheets also underline why potential customers should choose you and not a competitor, underlining the services you offer that they need.
63% of businesses say that generating traffic and leads is their main issue.
Search Engine Optimisation is an important way to enhance your online presence, making your business visible.
Detailed knowledge of the correct terms and words to use throughout your blogs and landing pages, and a skillful application of those terms, is an effective way for your business to generate traffic and leads.
Professional copywriters can skillfully create social media posts that capture the tone and voice of your business.
Successful social media posts are shareable and personable enhancing your online image and reach without compromising on professionalism.
Newsletters that are written to provide value to the reader, and direct them to a specific page on your website are an important way to retain current customers.
Any news, offers or information you want your customers to know about can be promoted on an email newsletter written in a way that naturally guides the reader to take action.
Local direct marketing is still relevant within accountancy, but the copywriting on the leaflet has to stand out to ensure potential customers read it and don’t throw it away with other marketing flyers and leaflets they receive.
The benefits delivered by quality copywriting for accountants
The six major benefits delivered by quality copywriting content (both online and offline) for accountants is:
- effective and growing marketing reach,
- stronger brand message,
- increased sales leads,
- better customer retention,
- improved social media presence, and
- consistent tone of voice across all platforms.
More Than Words produces over 2,000 pieces of content for accountants every year as well as running social media marketing campaigns, writing and sending email newsletters, and creating downloadable content for online advertising campaigns.
We’d really appreciate the opportunity of finding out more about your practice and the types of clients you wish to attract.
To find out more call our marketing for accountants team on 0330 010 8300 or click here to email us.