What is B2B data? B2B marketing data (sometimes called business marketing data) is used by companies on their direct marketing campaigns.
What is direct marketing? With direct marketing, you select only the decision makers within the businesses you wish to target. Returns on direct marketing campaigns are impressive and that’s why, in a digital age, investment by companies in direct marketing continues to rise.
When selecting which businesses you should include in your B2B data lists, you should first think about your standard customer profile.
Choosing your prospects
When determining what your standard customer profile is, you need to think about the types of businesses which have already bought your products and services.
Choosing your suspects
There is also value in selecting companies for your business database where there is a need for what you sell but, for whatever reason, you’ve not targeted them yet.
Choosing decision makers with budgets
Now you need to think about who within these businesses will buy from you. Most of the 3,000,000+ people we have on our UK business database are “senior contacts” or “MDs”. However, we also hold 100,000s of contacts with the following job functions – engineering procurement, facilities management, finance, fleet, health and safety, human resources, marketing, operations, general procurement, sales, and telecoms.
Choosing your approach
Now you know which budget holders and companies you’re targeting, you need to decide which method of promotion you’re going to use to pitch your products and services to them.
Most business data lists incorporate a business to business mailing list for postal campaigns and B2B telemarketing data for telesales campaigns. If you want to send email advertising campaigns off to prospective clients, you’ll need to ensure that your B2B data lists also contain an integrated B2B email database.
Which businesses do you want to sell to?
Choose your prospects, choose your suspects, choose the key contacts you want to promote your products and services to, and whether you want to run email, phone, and/or postal campaigns to them.
Then, please speak to one of our account managers about purchasing the best business data for your company, please get in touch with us on 0330 010 8300 or click here to email us.
How can I get B2B data for my business?
Connect direct with budget holding business decision makers – your future customers – by email marketing, telephone marketing, and postal marketing using marketing lists from the most reputable data sources. Let your marketing team generate the high-quality leads from the GDPR-compliant bespoke business data lists we provide that your sales team need to close deals and generate revenue.
For more information, please get in touch on 0330 010 3495 or click here to email our marketing databases team.